Navigating AI Search and Content Creation in 2025

Content Logistics

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المحتوى المقدم من Baylee Gunnell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Baylee Gunnell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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1
Andrianna Natsoulas: Don't Cage Our Oceans 40:50

منذ 9 أيام40:50

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قوائم

إعجاب

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40:50

“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

منذ عام واحد 45:35

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David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content that resonates and converts. He introduces the pillar and pebble content method. Pillar content focuses on core topics, while pebble content supports it by addressing specific questions and pain points.

David also highlights the shift in buyer behavior and how AI-driven tools like ChatGPT are influencing search. He advises businesses to simplify their websites and focus on providing valuable resources. He encourages content distribution beyond a company blog, emphasizing LinkedIn and other platforms. His biggest content marketing ick? Links in Instagram posts.

60 حلقات

#Business #Marketing #Baylee Gunnell #Content Marketing #B2b Content #Content Strategy

Navigating AI Search and Content Creation in 2025

Content Logistics

14 subscribers

published منذ عام واحد

MP3•منزل الحلقة

60 حلقات

#Business #Marketing #Baylee Gunnell #Content Marketing #B2b Content #Content Strategy

Tất cả các tập

1
Why Open and Click Tracking No Longer Matters (And What to Do Instead) 36:51

منذ 11 يومًا36:51

36:51

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics , host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers should track instead. Jacob explains how email tracking works at a technical level, why Apple’s Mail Privacy Protection and evolving spam filters have disrupted accuracy, and why relying on opens and clicks alone leads to misleading insights. He breaks down alternative ways to measure engagement, such as website tracking, multi-touch attribution, and intent-based data, offering a smarter approach to email marketing. The conversation also explores how marketers can build a modern tech stack, integrate tools like Factors and Clay, and use data to support sales teams effectively. If you’re looking to improve email marketing without outdated metrics, this episode is a must-listen.…

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Five Key Strategies for Making B2B Videos That Stand Out 41:41

منذ 25 يومًا41:41

41:41

In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge , Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement. Lyndsay shares her insights on the difference between "fame" and "fortune" strategies in content marketing, emphasizing the importance of aligning your approach with business goals. Fame focuses on building broad reach, while fortune hones in on converting niche audiences into loyal customers. Using real-world examples, Lyndsay highlights how even fewer views can lead to higher sales if the content resonates with the right audience. The conversation also dives into AI's role in content creation. Lyndsay explains how AI tools can streamline workflows without compromising originality, ensuring content remains authentic and valuable. Whether you’re an established marketer or just starting out, this episode offers practical tips to elevate your video strategy and make meaningful connections with your audience.…

1
Measuring the ROI of Your Podcast 32:24

منذ 6 weeks32:24

32:24

On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino , co-founder of Marketers in Demand . Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueling diverse marketing efforts like blog posts, social media, and video content. Tristan explains how thinking beyond typical metrics unlocks new opportunities to engage with customers and industry leaders. He highlights the value of using podcasts as tools for meaningful conversations, fostering relationships with prospects, customers, and thought leaders. By focusing on connections and quality content, businesses can enhance brand authority and gain fresh insights into their audience. The conversation also explores practical strategies for creating impactful podcasts. Tristan shares how specificity and personalization in guest outreach can lead to deeper, more authentic discussions. This episode is packed with actionable tips to reimagine podcasting as a strategic marketing tool.…

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Navigating AI Search and Content Creation in 2025 45:35

منذ 9 weeks45:35

45:35

On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content. David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content that resonates and converts. He introduces the pillar and pebble content method. Pillar content focuses on core topics, while pebble content supports it by addressing specific questions and pain points. David also highlights the shift in buyer behavior and how AI-driven tools like ChatGPT are influencing search. He advises businesses to simplify their websites and focus on providing valuable resources. He encourages content distribution beyond a company blog, emphasizing LinkedIn and other platforms. His biggest content marketing ick? Links in Instagram posts.…

1
Webinars Aren't Dead: Why They're Still the King of B2B Engagement 44:17

منذ 11 weeks44:17

44:17

On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire , Associate Director of Content and Campaigns at Goldcast , to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses how webinars, as a form of virtual event, offer a more engaging video experience compared to standard one-way video content. She advocates for using webinars to foster trust and encourage repeat engagement. Lindsay addresses the challenge of building an audience, particularly in the current digital landscape. She stresses the importance of a repurposing strategy to maximize content reach and attract attendees. Lindsay also emphasizes the need for content alignment between the registration page and the actual webinar to avoid disappointing attendees. She suggests focusing on audience needs and delivering valuable content. Lindsay and Baylee discuss content creation strategies. They explore how to balance authenticity with business goals. Lindsay shares examples of how Goldcast creatively integrates its product into webinars, like showcasing Snoop Dogg's brand voice. She also discusses distribution strategies, including gating content and repurposing it across different platforms like YouTube, LinkedIn, and blog posts. Lindsay emphasizes the role of webinars in a comprehensive SEO strategy and encourages a fun, engaging approach to webinar content.…

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How to Transform Your Blog Into a SaaS Conversion Machine 43:47

منذ 14 weeks43:47

43:47

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Lashay Lewis , founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the critical role BoFu plays in converting traffic into actionable leads, explaining how many companies miss out by focusing solely on top-of-funnel content. She highlights the common pitfalls, like content and product teams working in silos, that can hinder a seamless customer journey. Lashay shares her process of bridging gaps between product and content teams, fostering cross-functional communication, and creating alignment across departments. She emphasizes the importance of quality over quantity, urging companies to focus on depth and specificity in BoFu content to resonate with well-informed leads at the decision-making stage. Lashay’s approach, developed over years of consulting, relies on clear frameworks and templates that simplify this complex process. Listeners will walk away with actionable insights on building effective BoFu strategies, identifying high-revenue keywords, and integrating tracking methods to optimize conversions. Lashay’s expertise sheds light on the nuances of creating content that truly engages and converts, helping marketers elevate their strategy by aligning product capabilities with customer needs.…

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Building a Unified Content Strategy 45:46

منذ 16 weeks45:46

45:46

Mina Mesbahi , Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background. She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing platforms or formats. Mina encourages listeners to ditch the "spaghetti at the wall" method and focus on amplifying what resonates. Mina also challenges traditional content marketing notions like forced consistency and arbitrary content ratios. Instead, she champions a flexible, data-driven approach that prioritizes quality, valuable content that drives real business outcomes.…

1
Strategies for Expanding into New Markets 40:59

منذ 18 weeks40:59

40:59

In this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with Emma Blackmor e of Emma Blackmore LTD - Fractional Marketing , a fractional CMO with over 15 years of marketing experience across London, New York, and Stockholm. Emma shares insights from her global marketing career, offering practical advice on expanding into new markets—both internationally and domestically. Emma highlights the importance of a well-thought-out market entry strategy, emphasizing the need to adapt brand positioning and messaging to fit local nuances. She discusses the significance of market research, customer segmentation, and scrappy marketing approaches, especially for startups with limited resources. Emma also stresses the value of sales and marketing alignment to support growth efforts. The conversation wraps up with Emma sharing tips on building effective teams for international expansion and addressing the challenges of cultural differences. With practical examples and actionable insights, this episode offers a comprehensive guide for businesses looking to scale across borders.…

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How to Leverage Market Research to Build Your Brand 43:25

منذ 20 weeks43:25

43:25

In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann , founder of MilkMoo , to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend. Sofie dives into the importance of customer-centric strategies, drawing parallels between her experience in B2C with major brands like Chanel and Heineken and how those lessons translate into the B2B world. She emphasizes the value of conducting in-depth research to understand customer pain points and using those insights to craft content that resonates. The episode also explores challenges in getting C-suite buy-in for thorough market research and how speaking the language of internal stakeholders can help marketers align their efforts with business goals, ensuring long-term success.…

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Tapping Into Your C-suite’s Personal Brand To Drive Awareness For Your Company 34:46

منذ 23 weeks34:46

34:46

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason , founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn. Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recommends recording conversations with executives and using transcripts for social media posts. The discussion covers practical tips for managing up, setting realistic expectations, and using content buckets for organization. Ashley also highlights the value of consistency over frequency in posting. The conversation wraps up with advice on analytics, tools for streamlining social media efforts, and the importance of just getting started with social media marketing.…

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How Landing Pages Can Shorten the B2B Sales Cycle 48:36

منذ 25 weeks48:36

48:36

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober , Digital Strategy Advisor at Delphinium , to discuss effective strategies for creating high-converting landing pages in B2B SaaS. Tas introduces her "Chipotle Method" for crafting landing pages, emphasizing the importance of understanding the buyer's journey and product features. She explains how to map out the entire buying process, from market overview to product details, and recommends creating 5-9 core landing pages that can be reused and adapted for different campaigns. Tas shares practical tips for improving landing pages, including the value of anchored navigation and the importance of relevant, high-quality gated content. She advises marketers to focus on providing genuine value in all marketing efforts, especially when it comes to gated content. The conversation also touches on the benefits of this approach for lean marketing teams, allowing them to do more with less while maintaining consistency and quality. The discussion concludes with Tas offering insights on testing and iterating landing pages, emphasizing the importance of transparency and data-driven decision-making. She highlights the need for marketers to take initiative and run experiments, even with limited resources. The episode wraps up with Tas sharing her biggest "content marketing ick" - gated content that fails to provide real value to the reader. This episode is essential listening for B2B marketers looking to enhance their landing page strategies and optimize their digital marketing efforts.…

1
Creating ABM Content That Actually Works 43:47

منذ 26 weeks43:47

43:47

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview Taylor Young , Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing the importance of aligning marketing and sales teams to execute effective ABM strategies. Taylor, dubbed the "ABM Queen," shares insights on launching successful ABM campaigns, highlighting the significance of understanding one's customer base and creating tailored content that resonates with target accounts. Taylor outlines the three C's of ABM: customer, creative, and content. She stresses that knowing your customer well is crucial for ABM success, as it allows for the creation of targeted and meaningful campaigns. Creative efforts should be organized and strategically published across multiple channels to effectively surround target accounts. Content, being the backbone of ABM, must be compelling and informative, avoiding lazy approaches that fail to engage potential customers. The episode also dives into the evolution and scaling of ABM, from its origins in large-scale, one-to-one marketing efforts by companies like Accenture and IBM to more cost-effective, scalable approaches made possible by platforms like Terminus. Taylor discusses how companies can leverage personalized tools and data to refine their ABM strategies, ensuring that their content reaches the right audience at the right time.…

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How to Get Started with Google Ads as a Small B2B Business 35:07

منذ 29 weeks35:07

35:07

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel , a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of targeting the right audience and avoiding common pitfalls. Jenna emphasizes the need for a strategic approach, especially when dealing with limited budgets, and offers practical advice on how to maximize the impact of ad spend. Jenna shares her insights on how to allocate different budgets, ranging from $100 to $10,000, and explains the importance of narrowing down the audience to ensure ad dollars are well spent. She illustrates how even a small budget can be effectively used for brand awareness if approached correctly. The conversation also touches on the significance of high-quality landing pages and how they play a crucial role in the success of ad campaigns. Jenna provides tips on maintaining simplicity and relevance in landing page design to enhance user experience and conversion rates. The discussion concludes with Jenna offering valuable advice on Google Ads bidding strategies and the use of various tools for optimizing ad performance. She highlights the importance of continuous learning and adaptation in the dynamic field of digital marketing. The episode wraps up with a light-hearted segment where Jenna shares her biggest "marketing ick," adding a personal touch to the informative discussion. This episode is a must-listen for marketers looking to enhance their Google Ads skills and optimize their ad spend effectively.…

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How to Automate Content Creation from Any Conversation 37:57

منذ 31 weeks37:57

37:57

In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with Anna Burgess Yang of ABY Creative . The discussion centers on maximizing the use of high-quality content through automation, particularly for solo marketers and small teams. Anna shares her innovative approach to ensuring no content goes to waste by repurposing it efficiently. Anna explains the importance of automation in the content creation process. She uses tools like Zapier and ChatGPT to automate repetitive tasks, allowing her to focus on producing valuable content consistently. Her method includes using transcripts from conversations and turning them into multiple pieces of content for different platforms, ensuring a continuous and varied content stream. The episode highlights how automating content processes can save time and enhance productivity. Anna emphasizes the value of repeatedly sharing core messages in different formats to reinforce brand identity and engage audiences effectively. Her insights provide a practical roadmap for marketers looking to optimize their content strategy and maintain a strong online presence.…

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Our 9 Biggest Content Marketing Icks 44:06

منذ 33 weeks44:06

44:06

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Camille Trent , Director of Content & Community at Teal. Camille, who previously hosted the show, joins as a guest to share her insights on content marketing. The conversation starts with Camille expressing her excitement about the show's continuation and her role as a guest, enjoying the opportunity to discuss content strategies with fellow marketers. The trio dives into their biggest "content icks," highlighting common mistakes and misconceptions in content marketing. Dallion discusses the pitfalls of creating dedicated content rooms for small teams, emphasizing the importance of agility and sustainability. Camille adds her perspective, stressing the need to avoid perfectionism and focus on creating impactful content quickly. They all agree on the value of prioritizing content creation over unnecessary production complexities. Camille's top "ick" is the overuse of generic SEO blog intros, which fail to engage readers. She advocates for more thoughtful, engaging beginnings to content pieces. The discussion also touches on the integration of AI in content creation, with Camille emphasizing the importance of proper research and editing to avoid formulaic and uninspired outputs. The episode concludes with a lively debate on maintaining fresh, relevant content and the pitfalls of lazy research and statistics.…

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