المحتوى المقدم من Audioboom and Real Story Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Audioboom and Real Story Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Audioboom and Real Story Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Audioboom and Real Story Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
New Year’s Eve is a time for reflection, celebration, and iconic traditions, none more enduring than New Year’s Rockin’ Eve. Since its debut in 1972, this broadcast has defined New Year’s festivities for generations, bringing a modern edge to the year-end countdown with music, cultural milestones, and unforgettable performances. The brainchild of entertainment legend Dick Clark, New Year’s Rockin’ Eve first aired on NBC, aiming to modernize the traditional broadcasts led by Guy Lombardo. Featuring performances from artists like Three Dog Night and Blood, Sweat & Tears, the show was an immediate success. By the following year, it found its permanent home on ABC, launching what would become a multigenerational phenomenon. Central to the tradition is the Times Square ball drop, a spectacle dating back to 1907. In its earliest days, the ball was a 700-pound orb illuminated by 100 incandescent bulbs. Over the decades, it evolved into the six-ton, crystal-covered marvel we know today, powered by over 32,000 LED lights. Remarkably, even during the blackout years of World War II, Times Square found a way to mark the occasion with moments of silence and the chime of bells. Clark’s vision wasn’t just about the music; it was about connection. His warm, relatable presence made a national event feel personal. Whether introducing performances by artists like the Bee Gees, Madonna, and Journey or narrating the ball drop, Clark was the heart of the celebration. “He had a way of making you feel like he was talking directly to you,” said longtime viewer Sarah Matthews. “It wasn’t just a show; it felt like a party you were invited to.” Among the show’s standout moments was Elton John’s 1988 performance live from London, a groundbreaking inclusion that expanded the show’s global reach. Similarly, Steve Perry’s rendition of "Don’t Stop Believin’" in 1983 remains an anthem for the hopeful energy of New Year’s Eve. In 1980, a writers’ strike nearly derailed the production, but Clark’s determination kept the tradition alive. Even as the show adapted to changes, including the inclusion of pre-recorded and international performances, its essence remained intact: a celebration of music and community. Ryan Seacrest, who joined the show in the early 2000s, officially took over hosting duties in 2006 following Clark’s stroke. Clark continued to make appearances until his passing in 2012. Seacrest acknowledged the weight of carrying on the legacy, saying, “Dick Clark set the standard for what this night means to so many. It’s an honor to follow in his footsteps.” Over a billion viewers worldwide now tune in to the Times Square celebration, making New Year’s Rockin’ Eve a universal tradition. From Tokyo to Toronto, the dazzling ball drop and electrifying performances are a shared experience, uniting people across cultures and generations. For Generation X, the show is a nostalgic time capsule, filled with memories of family gatherings, iconic performances, and the excitement of starting a new year. As viewer Lisa Thompson reflects, “It’s not just a countdown; it’s a soundtrack to our lives.” As another year approaches, the tradition of New Year’s Rockin’ Eve continues to shine brightly, reminding us of the enduring magic of music, celebration, and new beginnings. #NewYearsEve #TimesSquare #DickClark #MusicHistory #GenXMemories #NYETraditions #PopCulture
المحتوى المقدم من Audioboom and Real Story Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Audioboom and Real Story Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
New Year’s Eve is a time for reflection, celebration, and iconic traditions, none more enduring than New Year’s Rockin’ Eve. Since its debut in 1972, this broadcast has defined New Year’s festivities for generations, bringing a modern edge to the year-end countdown with music, cultural milestones, and unforgettable performances. The brainchild of entertainment legend Dick Clark, New Year’s Rockin’ Eve first aired on NBC, aiming to modernize the traditional broadcasts led by Guy Lombardo. Featuring performances from artists like Three Dog Night and Blood, Sweat & Tears, the show was an immediate success. By the following year, it found its permanent home on ABC, launching what would become a multigenerational phenomenon. Central to the tradition is the Times Square ball drop, a spectacle dating back to 1907. In its earliest days, the ball was a 700-pound orb illuminated by 100 incandescent bulbs. Over the decades, it evolved into the six-ton, crystal-covered marvel we know today, powered by over 32,000 LED lights. Remarkably, even during the blackout years of World War II, Times Square found a way to mark the occasion with moments of silence and the chime of bells. Clark’s vision wasn’t just about the music; it was about connection. His warm, relatable presence made a national event feel personal. Whether introducing performances by artists like the Bee Gees, Madonna, and Journey or narrating the ball drop, Clark was the heart of the celebration. “He had a way of making you feel like he was talking directly to you,” said longtime viewer Sarah Matthews. “It wasn’t just a show; it felt like a party you were invited to.” Among the show’s standout moments was Elton John’s 1988 performance live from London, a groundbreaking inclusion that expanded the show’s global reach. Similarly, Steve Perry’s rendition of "Don’t Stop Believin’" in 1983 remains an anthem for the hopeful energy of New Year’s Eve. In 1980, a writers’ strike nearly derailed the production, but Clark’s determination kept the tradition alive. Even as the show adapted to changes, including the inclusion of pre-recorded and international performances, its essence remained intact: a celebration of music and community. Ryan Seacrest, who joined the show in the early 2000s, officially took over hosting duties in 2006 following Clark’s stroke. Clark continued to make appearances until his passing in 2012. Seacrest acknowledged the weight of carrying on the legacy, saying, “Dick Clark set the standard for what this night means to so many. It’s an honor to follow in his footsteps.” Over a billion viewers worldwide now tune in to the Times Square celebration, making New Year’s Rockin’ Eve a universal tradition. From Tokyo to Toronto, the dazzling ball drop and electrifying performances are a shared experience, uniting people across cultures and generations. For Generation X, the show is a nostalgic time capsule, filled with memories of family gatherings, iconic performances, and the excitement of starting a new year. As viewer Lisa Thompson reflects, “It’s not just a countdown; it’s a soundtrack to our lives.” As another year approaches, the tradition of New Year’s Rockin’ Eve continues to shine brightly, reminding us of the enduring magic of music, celebration, and new beginnings. #NewYearsEve #TimesSquare #DickClark #MusicHistory #GenXMemories #NYETraditions #PopCulture
Step back into the golden era of shopping malls, where food courts, Sam Goody, and Spencer’s Gifts ruled our weekends. This episode dives into why malls were the heart of GenX culture, from first jobs and awkward flirting to the movies that immortalized our favorite hangout spots ( Mallrats , Mighty Ducks ). We explore the rise and fall of malls, their lasting cultural impact, and whether they could ever make a comeback. #GenX #MallCulture #RetroVibes #90sNostalgia…
From defining the disco era with Saturday Night Fever to writing timeless hits for music legends, the Bee Gees were more than a band—they were a phenomenon. Their high harmonies and undeniable groove made them icons, while their adaptability cemented their place in music history. Though Maurice and Robin are no longer with us, Barry continues to keep their legacy alive, proving that their music isn’t just history—it’s timeless. #BeeGees #StayinAlive #DiscoLegends #SaturdayNightFever #BarryGibb #MusicHistory #TimelessTunes #PopCultureIcons…
David Bowie wasn’t just a musician; he was a cultural chameleon who gave Gen X permission to embrace their quirks. From Labyrinth to Let’s Dance , his music and style shaped the latchkey kids of the late ‘70s to early ‘90s. Even in his passing, Bowie turned his farewell into art with Blackstar , reminding us that reinvention is the ultimate legacy. #DavidBowie #GenX #Labyrinth #Let’sDance #Blackstar #CulturalIcon #MusicLegend #StayWeird…
David Bowie wasn’t just a musician; he was a cultural chameleon who gave Gen X permission to embrace their quirks. From Labyrinth to Let’s Dance , his music and style shaped the latchkey kids of the late ‘70s to early ‘90s. Even in his passing, Bowie turned his farewell into art with Blackstar , reminding us that reinvention is the ultimate legacy. #DavidBowie #GenX #Labyrinth #Let’sDance #Blackstar #CulturalIcon #MusicLegend #StayWeird…
Once a hallmark of GenX life, video stores like Blockbuster and Hollywood Video defined Friday nights with their shiny VHS cases, snack counters, and rows of new releases. These temples of entertainment were more than just rental shops, they were communal rituals filled with anticipation, negotiation, and a touch of chaos. From the thrill of snagging the last copy of Jurassic Park to the sting of late fees, the rise and fall of video stores remains a nostalgic treasure for a generation that remembers the joy of "Be Kind, Rewind." #GenX #VideoStoreNostalgia #BlockbusterEra #BeKindRewind #HollywoodVideo…
MTV changed everything. From its explosive 1981 launch to unforgettable videos like "Thriller" and "Take On Me", it redefined music, pop culture, and style. Dive into the nostalgia of iconic VJs, groundbreaking music moments, and the network that shaped a generation. #MTV #GenX #PopCulture #MusicVideos #Nostalgia…
Dive into the genius, grit, and grandeur of Prince in this episode of the GenX Time Machine Podcast. From his humble Minneapolis beginnings to the worldwide phenomenon of Purple Rain , we explore how the Purple One revolutionized music, defied norms, and gave the world a legacy that’s as eternal as his iconic falsetto. Join us as we uncover his battles, his brilliance, and the magic of a motorcycle ride through the streets of Minneapolis. #Prince #PurpleRain #GenXIcons #PaisleyPark #MusicLegends #80sNostalgia #MinneapolisMusicScene…
Take a nostalgic journey through the meteoric rise of Rick Springfield, the Australian heartthrob who conquered the '80s with his music, charisma, and unforgettable role as Dr. Noah Drake on General Hospital . From his early days with Zoot to his Grammy-winning smash hit Jessie’s Girl and legendary live performances filled with energy, humor, and rose-petal confetti, this episode dives into what makes Rick a timeless rock legend. Plus, discover why he’s still stealing hearts and smashing guitars in his seventies! #RickSpringfield #80sMusic #JessiesGirl #GenXMemories #RockLegend #WorkingClassDog #GeneralHospital #LiveMusic #NostalgiaTrip #GenXPodcast…
Dive into the unforgettable world of Love Connection, the '80s dating game show that paired Aqua Net with awkward romance. Hosted by the incomparable Chuck Woolery, the show was a hilarious and heartfelt time capsule of televised matchmaking, complete with audience votes, quirky questions, and the occasional future celebrity cameo. Join us as we reminisce about cringeworthy moments, iconic catchphrases, and the enduring charm of a host who made even taco-truck dates sound romantic. #GenXTimeMachine #LoveConnection #ChuckWoolery #1980sNostalgia #DatingGameShows #BeBackInTwoAndTwo #RetroRomance #PopCultureThrowback #TelevisedLove…
Ride down memory lane with CHiPs, the 70s and 80s hit that made California highways look thrilling and taught us teamwork, loyalty, and the art of a perfect motorcycle chase. From its unforgettable theme song to Ponch and Jon's iconic aviators, CHiPs was more than a show—it was a cultural phenomenon. With stunts that wowed, heartfelt messages, and enough merchandise to fill a toy aisle, it captured hearts and Saturday night spotlights. And Erik Estrada? Still a hero in every sense. #CHiPs #GenXNostalgia #CaliforniaDreaming #70sTV #MotorcycleLegends #TVHistory…
Take a nostalgic journey through the meteoric rise of Rick Springfield, the Australian heartthrob who conquered the '80s with his music, charisma, and unforgettable role as Dr. Noah Drake on General Hospital . From his early days with Zoot to his Grammy-winning smash hit Jessie’s Girl and legendary live performances filled with energy, humor, and rose-petal confetti, this episode dives into what makes Rick a timeless rock legend. Plus, discover why he’s still stealing hearts and smashing guitars in his seventies! #RickSpringfield #80sMusic #JessiesGirl #GenXMemories #RockLegend #WorkingClassDog #GeneralHospital #LiveMusic #NostalgiaTrip #GenXPodcast…
Pop open a bottle of nostalgia as we dive into the fizzy, fruity world of wine coolers in the 1980s. From backyard barbecues to Bartles & James, these colorful concoctions were more than just a drink—they were a cultural icon. Explore their meteoric rise, bubbly heyday, and surprising comeback in this fun and informative trip down memory lane. Cheers to the decade that made drinking fun and fruity! #GenX #WineCoolers #80sNostalgia #BartlesAndJames #RetroDrinks #PopCultureHistory #FizzAndFun #Throwback…
Trivial Pursuit revolutionized board gaming in the 80s, blending intellect and nostalgia into one iconic game. Created by two Canadian journalists in 1979, it soared to fame with its trivia-filled pie wedges and countless editions, from Baby Boomers to Star Wars. Today, it thrives as a digital app, bar trivia staple, and educational tool, proving that knowledge will always be in style. #TrivialPursuit #RetroGaming #80sNostalgia #TriviaNights…
Michael Jackson’s "Billie Jean," a song that transcends generations. “It’s so much more than just a catchy tune,” the host notes. Released during the peak of Jackson’s fame, "Billie Jean" came at a time when the King of Pop was both riding high on the success of his *Thriller* album and battling the pressures of public scrutiny, including high-profile paternity lawsuits. “You can practically hear those courtroom whispers woven into the lyrics,” the host continues. “When he sings, ‘the kid is not my son,’ it’s raw. Almost desperate. You can feel the pressure he was under.” The podcast explores how Jackson never directly confirmed if the song was about a specific person, but listeners are left to interpret its deeper themes of doubt, denial, and the overwhelming weight of fame. The discussion also touches on the musical magic that made "Billie Jean" unforgettable. The collaboration between Jackson and producer Quincy Jones is highlighted as a meeting of creative minds, combining Jackson’s pure musical instinct with Jones’ masterful production techniques. “Then you’ve got that bassline,” the host adds, praising Louis Johnson’s work. “It’s instantly recognizable, almost hypnotic. It’s a masterclass in restraint—simple, yet it anchors the whole song.” The episode reminds listeners of the groundbreaking impact of "Billie Jean," not just musically but visually, with the iconic music video and Jackson’s famous moonwalk debut. Switching gears, the podcast takes a humorous yet insightful look at Aquanet, the hairspray that became a staple of 80s big hair culture. “Picture that blue and pink can—everyone had one!” the host jokes. But Aquanet’s story goes beyond styling hair; the podcast reveals its surprising role in history, from the Civil Rights movement to NASA space shuttle missions. “Did you know astronauts used Aquanet in space?” the host asks, explaining how the hairspray was used to control flyaway hair in zero gravity. The episode even delves into rumors of Aquanet’s use in Cold War espionage, where the spray allegedly played a role in concealing secret messages. Beyond its practical uses, Aquanet also found its way into the art world as a fixative for charcoal and pastel drawings. “Artists used it for decades,” the host explains, adding yet another layer to the legacy of this seemingly simple product. With humor and depth, the Gen X Time Machine podcast offers more than just a trip down memory lane—it uncovers the cultural and historical significance behind the everyday objects and music that defined a generation. The episode wraps with a call for listeners to subscribe and continue the journey, teasing more deep dives into the trends and moments that shaped Gen X. “Your ride isn’t over yet,” the host says, reminding fans that more iconic moments are waiting in the podcast’s feed. Whether you’re reminiscing about Michael Jackson’s moonwalk or laughing at Aquanet mishaps, the Gen X Time Machine has something for everyone who remembers the era of big hair and bigger music. Make sure to hit subscribe and never miss another deep dive into the culture of the 80s and 90s. #michaeljackson #aquanet #billiejean #hairspray #genx #80's…
It’s hard to overstate the impact of the Sony Walkman, a pocket-sized cassette player that turned music into a personal experience for millions. Introduced in 1979, the Walkman wasn’t an instant hit, but by the early 1980s, it had become synonymous with freedom, individuality, and the soundtrack of GenX life. “I remember getting my first Walkman as a teenager,” recalls one listener of GenX Time Machine. “I’d pop in a Duran Duran tape, crank up the volume, and it felt like my own little world. It was liberating.” Before the Walkman, music was communal. Family members argued over radio stations or fought for control of the household boombox. Sony’s sleek, portable device changed that dynamic, offering a private escape through two foam-covered headphones. The Walkman’s origins were modest. Sony co-founder Akio Morita wanted a portable way to enjoy opera during long flights. Engineers, led by Nobutoshi Kihara, transformed a bulky journalist recorder into the compact TPS-L2. When it launched, critics questioned its viability—a cassette player that couldn’t even record seemed absurd. However, Sony’s savvy marketing, showing carefree teens skating and cycling, soon made the Walkman a must-have accessory. Fitness enthusiasts quickly adopted the Walkman, drawn by its portability and ability to enhance workouts with a personal soundtrack. Its impact on fitness culture laid the groundwork for today’s tech-laden fitness accessories. Even U.S. soldiers carried Walkmans during the Gulf War, finding solace in music or recorded messages from loved ones. “I was stationed overseas, and my Walkman was my lifeline,” shared another guest. “Hearing my favorite songs or my mom’s voice on a tape? It kept me going.” Yet, this cultural phenomenon came with drawbacks. GenXers, enthralled by the ability to block out the world, often blasted music at dangerously high volumes. Decades later, many face noise-induced hearing loss. “We didn’t think about hearing damage back then,” explains a guest expert. “We just cranked it up to drown out everything else.” Sony continued innovating with features like FM radio and waterproof designs. Still, the Walkman wasn’t without flaws. The cassette tape’s fragility frustrated users, while later attempts to compete with digital players, such as the Discman and MP3 Walkman, struggled against Apple’s iPod. Despite its decline, the Walkman remains a nostalgic emblem for many. “There was something magical about making mixtapes,” says the host. “It was a labor of love, from recording songs off the radio to fixing tangled cassettes with a pencil. Those little rituals defined a generation.” Even in today’s streaming-dominated era, the Walkman’s influence lingers. It taught us to curate personal soundtracks, shaped the way we experience music, and symbolized the intersection of technology and self-expression. Sony’s groundbreaking invention not only redefined how we listened to music but also who we were while listening. For GenXers, the Walkman was more than just a gadget—it was freedom, individuality, and an unforgettable slice of life. #Walkman #GenXMemories #SonyInnovation #MusicFreedom #PortableRevolution #80sNostalgia #CulturalImpact…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.