We Listen & We Don’t Judge (E13)

Big Things Podcast

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Mitzi Payne & Mike Payne, Mitzi Payne, and Mike Payne. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mitzi Payne & Mike Payne, Mitzi Payne, and Mike Payne أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>

1
This Is Woman's Work with Nicole Kalil

إلغاء الاشتراك

منذ 1 dayمنذ 1d ago

إلغاء الاشتراك

أسبوعيا+

Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

منذ عام واحد 56:00

MP3•منزل الحلقة

Mitzi Payne @mmmitzi
Mike Payne @mmmiiike

Timestamps:

04:00 – We hit 500 subscribers on Youtube! Thank you for listening!
05:00 – Mike and Mitzi experience Harry Potter for the first time.
12:20 – Check out the Easy Reads podcast and join the community!
13:00 – Big Thing 1: Instagram introduces ‘Trial Reels’ to test content with non-followers. Should you try this?
19:55 – A trip down memory lane: Mike was a hipster and an emo?
22:00 – Mitzi wants to start a reality TV show—but we need a villain.
24:50 – Who would win in a fight at Arcade? (HR did NOT approve this question).
27:20 – Big Thing 2: Golden Globe 2025 Nominations are out and we’ve got opinions.
40:58 – Big Thing 3: TikTok’s ‘We Listen and We Don’t Judge’ trend, explained - Relationships are falling apart while others get stronger.

Show notes:

The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.

فصول

1. Big Things (00:00:00)

2. Instagram Trial Reels Analysis and Discussion (00:11:16)

3. Golden Globe Nominations Analysis (00:23:55)

4. Streaming Success and Late Night Innovation (00:34:29)

5. Relationship Confessions and Quirks (00:39:18)

6. Relationship Dynamics (00:47:53)

7. New Year Countdown Celebration (00:55:31)

100 حلقات

#Business #Marketing #Mitzi Payne & Mike Payne #Mike Payne #Mitzi Payne #Social Media #Digital Advertising #Entrepreneurship #Influencer Marketing #Sports #Society #Pop Culture #Digital Trends #Scan Club #E-Commerce #Brand

We Listen & We Don’t Judge (E13)

Big Things Podcast

published منذ عام واحد

MP3•منزل الحلقة

Mitzi Payne @mmmitzi
Mike Payne @mmmiiike

Timestamps:

04:00 – We hit 500 subscribers on Youtube! Thank you for listening!
05:00 – Mike and Mitzi experience Harry Potter for the first time.
12:20 – Check out the Easy Reads podcast and join the community!
13:00 – Big Thing 1: Instagram introduces ‘Trial Reels’ to test content with non-followers. Should you try this?
19:55 – A trip down memory lane: Mike was a hipster and an emo?
22:00 – Mitzi wants to start a reality TV show—but we need a villain.
24:50 – Who would win in a fight at Arcade? (HR did NOT approve this question).
27:20 – Big Thing 2: Golden Globe 2025 Nominations are out and we’ve got opinions.
40:58 – Big Thing 3: TikTok’s ‘We Listen and We Don’t Judge’ trend, explained - Relationships are falling apart while others get stronger.

Show notes:

The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.

فصول

1. Big Things (00:00:00)

2. Instagram Trial Reels Analysis and Discussion (00:11:16)

3. Golden Globe Nominations Analysis (00:23:55)

4. Streaming Success and Late Night Innovation (00:34:29)

5. Relationship Confessions and Quirks (00:39:18)

6. Relationship Dynamics (00:47:53)

7. New Year Countdown Celebration (00:55:31)

100 حلقات

كل الحلقات

1
Why Are We Crying Over An Ugly Fish? (E19) 36:15

منذ 6 أيام36:15

36:15

It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations Face-Off, IKEA’s creative social media campaign, and key moments from the SAG awards. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 01:00 – The 4 Nations Face-Off and Canada’s big win. 07:00 – Mike was right about this year’s Super Bowl ads. Also, why were there so many celebrities in random ads? 11:40 – Thing 1: Gen Z is losing it over the lone angler fish that swam up to the surface of the ocean. 18:45 – Thing 2: Landline phones are back and kids are loving it. 25:25 – Thing 3: IKEA is sliding into the DMs. U Up? 31:00 – Some key moments from the SAG awards. Show notes: - The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

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Why We Aren’t Loving NikeSKIMS Yet (E18) 56:22

منذ 10 أيام56:22

56:22

Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first season diving deep into the NFL, the death of Duolingo’s beloved owl, and the end of personal style. Let’s get into it. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 02:00 – Hockey fights are on the rise lately. Does it create more camaraderie? 03:45 – The Drake and Kendrick beef continues. Are we over it or ready to lean into our hater side? 05:30 – Love Is Blind drama. 08:20 – We missed our Super Bowl recap, so here are some key moments we wanted to talk (and complain) about. 15:00 – Thoughts around the Super Bowl ads. Did they actually perform well this year? 18:00 – Mitzi’s recap of her first big NFL year and her favorite team. 27:00 – Thing 1: Duolingo’s owl is dead? What’s going on with this campaign? 33:30 – Thing 2: NikeSKIMS; what’s going on here? And why don’t we love it yet? 46:00 – Thing 3: Have algorithms completely cooked our personal style? Addressing a larger conversation around what influences us. Show notes: - The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Netflix vs. Everyone (E17) 42:33

منذ 27 يومًا42:33

42:33

What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:30 – This past weekend the Grammys happened and there were some amazing, well deserved wins. 07:30 – Some of our favorite performances from the Grammys. 10:00 – Was this shade against Drake? 14:00 – Super Bowl predictions and stories we’re following. 19:20 – The White House is inviting “new media” (aka content creators) to ask questions during press briefings. 25:00 – Media literacy, independent journalism and sourcing content from outside of your algorithm. 31:00 – Netflix is coming for… Everything. Everyone. 34:40 – What would pull us further into Netflix. Show notes: The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

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WAGS, Football Drama, and Meta Updates (E16) 43:46

منذ 6 weeks43:46

43:46

What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up in the football world. Let’s dive in. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 01:00 – TikTok was banned in the US… and then it wasn’t. 09:00 – While it was going down with TikTok, Meta launched a ton of updates (including a new grid, editing app, and more). 18:00 – Meanwhile, Meta is getting rid of fact-checking. Why it isn’t as bad as you might think. 24:20 – Drama from recent football games. 39:00 – Updates from the WAGs of the NFL. 42:00 – Check out our 2025 Trend Report! Linked in the show notes below. Show notes: The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

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What Digital Audiences Want in 2025 (E15) 53:43

منذ 6 weeks53:43

53:43

This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online creators to Nike and the United Nations (Canada), Alyssa brings the experience and mindset for compelling results. Together, we break down the 2025 Trend Report and discuss 5 trends, revealing what digital audiences REALLY want this year. From authenticity to shared moments, here’s how creators and brands can meet the evolving demands. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 02:05 – What exactly is a futurist? 05:40 – Scan club & Signals: Current, surprising and specific trends. 15:08 – Breaking down the 2025 Trend Report. 19:25 – Trend 1: People want to be seen. 24:15 – Trend 2: People crave realness. How do we keep it real? 29:07 – Trend 3: People want shared moments. 36:40 – Trend 4: People want to (parallel) play — being alone, together. 46:10 – Trend 5: People want ease. Making life more manageable. Show notes: The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
4 Big Steps for Setting 2025 Goals (E14) 35:04

منذ 8 weeks35:04

35:04

N ew year, new us? Nah. We’re about practical goals that help us take the things we’ve worked hard on to the next level. On today’s episode, we break down the 4-step process we use each year to set goals we can’t wait to achieve. We start by sharing our theme for the year, and then we break it down from setting a focus to identifying milestones. Hint: It might be the start of Mitzi’s running era and Mike is taking a page from Bruno Mars’ book. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:15 – How we approach setting goals and themes for 2025 as business and life partners. 02:50 – Mike’s theme for the year. 05:40 – Mitzi’s theme for the year. 08:00 – After we’ve set our focus, how do we make this practical? 12:00 – Why we missed goals in previous years. 16:00 – Goals for 2025: sleep hygiene, writing, reading, and more. 21:00 – Identifying milestones to hit our goals. 29:10 – The last step: Talking about it (with the right people). Show notes: 1. The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
We Listen & We Don’t Judge (E13) 56:00

منذ 11 weeks56:00

56:00

This week, we’re celebrating 500 subscribers on YouTube (thank you!). Mike and Mitzi step into the magical world of Harry Potter, for the first time, and we break down Instagram's new “Trial Reels” feature. Plus we share our thoughts on the Golden Globe 2025 Nominations and explore the viral TikTok trend “We Listen and We Don’t Judge” that puts relationships to the test. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 04:00 – We hit 500 subscribers on Youtube! Thank you for listening! 05:00 – Mike and Mitzi experience Harry Potter for the first time. 12:20 – Check out the Easy Reads podcast and join the community! 13:00 – Big Thing 1: Instagram introduces ‘Trial Reels’ to test content with non-followers. Should you try this? 19:55 – A trip down memory lane: Mike was a hipster and an emo? 22:00 – Mitzi wants to start a reality TV show—but we need a villain. 24:50 – Who would win in a fight at Arcade? (HR did NOT approve this question). 27:20 – Big Thing 2: Golden Globe 2025 Nominations are out and we’ve got opinions. 40:58 – Big Thing 3: TikTok’s ‘We Listen and We Don’t Judge’ trend, explained - Relationships are falling apart while others get stronger. Show notes: The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
2025 Pinterest Trends, TikTok Ban & Fastest Growing Brands (E12) 49:56

منذ 12 weeks49:56

49:56

Seeing double? Sea la vie? This week we’re diving into the 2025 Pinterest Predicts report, what we’re reading, thoughts around the potential TikTok ban, Fourth Wing (dragon monogamy?), and more. More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:30 – This week’s Big Things! 03:00 – What we’ve been reading (spoiler alert: dragon mates). 08:30 – Big Thing 1: Pinterest Predicts 2024 is out! These are some of our favorite trends. 16:00 – The matching trends and why people are coordinating outfits. 18:00 – We have mixed thoughts on the 2025 color of the year… 25:30 – Big Thing 2: The TikTok ban is back on the table; here’s what we know & what we recommend if the ban goes through. 34:00 – Big Thing 3: The WNBA was one of the fastest rising brands of 2024. 44:50 – Alex Cooper’s first product had a cool launch (hydration drinks targeted at women). Show notes: Pinterest Predicts report: https://business.pinterest.com/en-ca/pinterest-predicts/2025/cherry-coded/ The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Easy Reads podcast: https://podcasts.apple.com/ca/podcast/easy-reads/id1728312993 [book] The Sword of Kaigen: https://www.goodreads.com/book/show/41886271-the-sword-of-kaigen Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Influencers Are Suing Each Other for Stealing “Vibes” (E11) 41:38

منذ 13 weeks41:38

41:38

This week’s episode is the personality hire of episodes; it’s fun and light (and just what we needed). From trying to understand what “brat” even means, to the unhinged gifts for celebrity lookalike contests and influencers suing each other for “vibes,” you don’t want to skip this episode. More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 01:00 – Personality stories ONLY this week. 02:30 – Be sure to check out Arcade’s TikTok for our Vlogmas! 06:00 – Mike & Mitzi explain new slang (Big Thing 1 - the word of the year isn’t one word). 20:00 – Thing 2: Influencer, Sydney Nicole Gifford, is suing Alyssa Sheil for copying her aesthetic. This is a slippery slope. 30:00 – Big Thing 3: Lookalike contests are on the rise (with exciting prizes like a literal pack of cigarettes). Why? 38:00 – Buffalo fans are built different. Show notes: The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Netflix is Gaslighting Us (E10) 43:52

منذ 13 weeks43:52

43:52

Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different reasons). Plus, Smirnoff appoints Troye Sivan as their new Chief Vibes Officer—what does that even mean? This week on Big Things, we’re talking all things holiday hype, brand moves and more. More from us: Mitzi Payne Mike Payne Timestamps: 01:00 – We are living in a winter wonderland ☃️ 02:30 – Big Thing #1: Beyoncé is performing during the halftime show for the NFL Christmas Gameday on Netflix. 5:20 – Netflix livestreaming attempts (is Netflix gaslighting us?). 8:20 – NBA’s Disney take over: a family-friendly game. 11:40 – Jason Kelce to host a late-night talk show on ESPN. 19:00 – Big Thing #2: Volvo and Jaguar ads make us cry, and it’s not for the same reasons. 25:00 – Rebrands aren’t easy, but this was not it Jaguar. 27:50 – Mitzi wants a Volvo. 35:00 – Big Thing #3: Smirnoff announces Troye Sivan as Chief Vibes Officer and charged with keeping the vibes immaculate ✨ 41:40 – Domingo makes an appearance on SNL again and shows up at the Sabrina Carpenter concert in LA. 45:44 – We’re in the top 15% of podcasters! Show notes: Volvo commercial: https://www.instagram.com/reel/C_f2Ecuol6t/?igsh=MWNiNGVodWR6MDVtbg== The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Sweetgreen and Market Battle for IP (E9) 1:00:51

منذ 15 weeks1:00:51

1:00:51

‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’re talking about Sweetgreen’s recent controversy with Market, gift ideas for everyone in your life, and, of course, Beyoncé. More from us: Mitzi Payne Mike Payne Timestamps: 03:00 – Big Thing #1: Grammy nominations are out and we have thoughts! 09:00 – Beyoncé’s nominations, the country music categories, and Drake v Kendrick beef 28:00 – Big Thing #2: Sweetgreen launched merch, but it stirred up controversy with NY clothing brand, Market. 33:00 – Can ideas really get “stolen” in marketing? How do you protect IP? And hot takes on RFPs. 42:40 – Big Thing #3: The SCAN 👀 CLUB Gift Guide is live! 45:00 – Gifts for your burnt out bestie, the hobby enthusiast, the overstimulated, and more. How we built the guide around behaviors instead of stereotypes. 55:00 – What we’ll be gifting this year. Show notes: The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Books: Steal Like An Artist by Austin Kleon, The Creative Act by Rick Rubin Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

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The Youth Are Okay (Actually, Better Than Us) (E8) 54:13

منذ 16 weeks54:13

54:13

Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Since we’re in the festive mood, our team is putting together our first ever Gift Guide (linked below). We also chat about our tips for surviving winter in Calgary, campaigns we’re loving from Zara and GAP, and trends around Gen Z, movies and nightclubs. More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 01:00 – Starting to get in the holiday spirit (by buying more Christmas trees). 09:00 – Tips to survive winter in Calgary. 12:20 – Big Thing #1: Zara is starting a pre-owned platform (and we love it). 22:00 – Campaigns we’re loving from Zara and GAP. 25:00 – Our experiences working in retail. 28:00 – Big Thing #2: Adolescents favorite thing to do = movies. 35:00 – Skibidi? 39:00 – TikTok is changing the way Gen Z talks. 43:40 – Big Thing #3: UK nightclubs are going to be extinct by 2030. What are people into instead? Show notes: Arcade’s TikTok account: https://www.tiktok.com/@helloarcade The SCAN CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the Books: How to Winter by Kari Leibowitz, PhD & Wintering by Katherine May Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
SNL’s Comeback, IG Lowers Video Quality & Flag Football Pops Off (E7) 55:09

منذ 17 weeks55:09

55:09

Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For this week’s Big Things we’re talking about social media, marathons, SNL and more. Be sure to subscribe, follow and rate the show if you’re enjoying it! More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 01:00 – What we’ve been up to and highlights from The Gathering summit (Gary Vee, the NFL, sonic branding, huge brands & more). 10:00 – The most important part of the conference: Our team karaoke picks. 12:00 – Big Thing #1: Why is Instagram lowering the video quality on videos that don’t get as many views? 16:00 – Ideas to improve your Instagram engagement. 20:00 – The role of IG highlights. 23:00 – Mitzi can’t stop crying at the New York Marathon. 29:20 – We can’t stop singing Domingo (is SNL back on the rise?). 31:40 – On our Christmas list this year. 40:00 – Big Thing #3: Morgan Stanley is now letting investors invest in a portfolio tied to sports. 45:00 – Flag football and the future of the NFL. Show notes: Arcade’s TikTok account: https://www.tiktok.com/@helloarcade SCAN 👀 CLUB’s 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Airline Etiquette & Praise Kinks (E6) 49:32

منذ 18 weeks49:32

49:32

Should we be kind to our future AI overlords? What happened to airline etiquette? And does Mike have a praise kink? That’s before we even get into this week’s Big Things. We also chat about ByteDance taking over BookTok and Jessica Campbell making history as the first full-time female coach in the NHL. More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 01:00 – Thing 1: Should you be nice to AI chatbots? 03:20 – Gen Z are the nicest to bots & what happens if you’re rude. 07:00 – Should you recline your seat on an airplane? 12:20 – Tip your servers! 22:50 – Thing 2: ByteDance is moving into print. All about their new publication business. 25:00 – The impact #booktok has on print sales & some of our top books right now. 32:00 – Thing 3: Jessica Campbell has made history as the first full-time female coach in the National Hockey League. Why is this good for the game? 37:00 – What could the NHL do to attract new fans? 41:30 – How the NFL drew women in with WAGS, celebrities, post-game interviews, storytelling and more. Show notes: 1. Easy Reads podcast: https://podcasts.apple.com/ca/podcast/easy-reads/id1728312993 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

1
Mitzi Wants a Cow for Christmas (And Other Gifting Trends) (E5) 40:15

منذ 19 weeks40:15

40:15

This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get annoyed about Snapchat (again). More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 01:00 – What we’ll be chatting about today. 01:40 – Thing 1: Olive oil is set to replace bottles of wine this holiday season. 05:00 – What gifts we will be giving this year. 8:50 – Mitzi develops an emotional connection with a chicken. 11:12 – The upcoming special addition of SCAN 👀 CLUB. 14:00 – A little teaser about our halloween costume (tune in next week on YouTube to see it). 18:20 – Thing 2: Modern parenting is so stressful that the U.S. Surgeon General released an advisory about it. 21:30 – A shocking stat about working moms. 29:20 – Thing 3: Instagram is adding a WhatsApp button that will allow brands and creators to link directly into group chats. 31:35 – Snapchat is adding advertising placements into the DMs. 35:30 – What we’d like to see from Instagram Broadcast channels. Show notes: SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 Snapchat is bringing ads to the Chat tab: https://techcrunch.com/2024/10/08/snapchat-is-bringing-ads-to-the-chat-tab/ Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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LeBron’s Legacy Off the Court (E4) 55:10

منذ 20 weeks55:10

55:10

This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBron’s career and recent debut with his son, Bronny, the upcoming WAGS reality TV show, if everyone really needs a hobby and share a hot take on our kids’ art projects. More from us: - Mitzi Payne @mmmitziP - Mike Payne @mmmiiike Timestamps: 01:30 – What we’re talking about today. 03:00 – Dua Lipa’s viral Diet Coke drink (our team made us try it). 08:00 – Our next question: Why did Dua Lipa do this? 11:00 – Thing 1: LeBron and Bronny play their first game together 15:00 – NBA marketing, Michael Jordan and Lebron. 22:00 – Some of LeBron’s legacy and family ties. 28:00 – The WAGS reality show picked the wrong team. 31:15 – Thing 2: Does everyone really need a hobby? 36:00 – Our hobbies (Mitzi’s baking era). 41:50 – A hot take on our kids’ art projects. 44:00 – Thing 3: Rachel Karten’s social media trend report for Q3. 46:40 – Brands are hiring for Creative Directors for social media. Why we love this. Show notes: 1. SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024 2. Rachel Karten’s Social Media Trend Report: https://www.milkkarten.net/p/brand-social-trend-report-q3-2024 Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Beyonce's Levi's Collab Dropped And We Have Thoughts (E3) 48:43

منذ 21 weeks48:43

48:43

This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in! More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 02:00 – Why we rely on following signals to inform future marketing trends. 06:00 – The fun art event Mitzi went to this week (and struggled at). 08:20 – Millennials need to watch this new show. 12:00 – Thing 1: Beyonce released a collaboration with Levi’s and it’s just okay. 17:15 – Why didn’t Levi’s take it all the way? 19:00 – What makes a celebrity brand successful and relatable? 28:00 – Thing 2: Meta’s smart glasses and the feature that could lead to doxxing. 28:00 – Mike has the worst Uber rating on our team. 36:50 – Thing 3: LVMH x F1 announce partnership to begin in 2025 (we saw this coming). 43:00 – The Nike campaign we can’t stop thinking about. 45:00 – Is Mitzi in her villain era? 47:35 – Help us pick our next show. Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Nutter Butter TikTok Has Us Tripping (E2) 48:08

منذ 22 weeks48:08

48:08

Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything. More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 04:00 – How the branding for Big Things came together. [clip] 05:00 – Personal shoot prep. 08:30 – What we’ll be talking about this episode. 09:30 – Giving feedback/working with your partner. 11:00 – Thing 1: Nutter Butter is the name on every marketer’s lips right now. 24:00 – Gen alpha and snack brands. 22:00 – Celebrating human error. 25:00 – Thing 2: College students aren't reading. 29:00 – Thing 3: Amazon will debut an NHL version of the NFL Red Zone. 35:00 – Signal shows streaming services are changing to second screen watching. 41:05 –Thing 4: Why do brands keep trying to make AR glasses happen? Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Monopoly Go! Was Not Good for Our Marriage (E1) 44:45

منذ 23 weeks44:45

44:45

Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week. More from us: Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps: 00:00 – What is Big Things? 04:30 – Entrepreneur guilt, taking time off and our fitness era 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season). 16:00 – The WAGS of the NFL (who is who). 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy. 22:30 – Next: Why are clients asking us to be more like Chilis? 26:15 – The pivot from original content, to following trends, to personalizing trends. 28:25 – The “unhinged” brand is feeling cringe. 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends. 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really. 38:00 – Monopoly Go was not good for our marriage. 40:00 – Signal 2: IKEA is entering the resale market. Show Notes: NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/ Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Goodbye Waves; Hello Big Things (E0) 14:28

منذ 23 weeks14:28

14:28

Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop culture and sports. You can catch the show every Friday on podcast players and YouTube, and be sure to follow us on Instagram for updates on every episode! More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiike Timestamps: 00:10 – What is Big Things? 03:00 – Why we’re moving away from Waves and Tea for Lunch. 05:30 – Some of our favorite episodes of Waves and what we learned. 11:00 – How Tea for Lunch helped our team think like content creators. 12:30 – Our new era. Show Notes: SCAN 👀 CLUB: https://scanclub.substack.com/ Lisette Calveiro – @lisettecalv – https://shorturl.at/d7fMi Karen Rosalie – @karen.rosalie – https://shorturl.at/82ctR Monday Girl – @joinmondaygirl – https://shorturl.at/J0spn Alyssa Yuhas – @alyssayuhas – https://shorturl.at/c6W4R Valentin Ozich – @valentinozich – https://shorturl.at/5duTd Franke Rodriguez – @frankeknucks – https://shorturl.at/H4kW0 Thanks for tuning in. Don’t forget to subscribe! Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry 42:41

منذ 1 year42:41

42:41

Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of Vancouver, BC. We talk with Gaby about what inspired her to take on such an ambitious lifestyle and what moves she’s making next. Gaby shares her career journey, explains the strategic reason behind why she created multiple dress brands, how she manages it all and what she thinks is next for the bridal industry. Learn more about Gaby and her companies: Gaby’s Instagram : https://www.instagram.com/gabybayona/ Gaby’s TikTok : https://www.tiktok.com/@gaby.bayona Truvelle Instagram : https://www.instagram.com/truvellebridal/ Laudae Instagram : https://www.instagram.com/laudaebride/ Aesling Instagram : https://www.instagram.com/aeslingbride/ Lovenote Instagram : https://www.instagram.com/lovenotebride/ Stranger Instagram : https://www.instagram.com/strangeragency/ Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes - Gaby Bayona 01:00 - Gaby’s story of growing up in the bridal industry. 03:30 - Lessons Gaby learned from her mom’s business. 09:00 - The rundown on Gaby’s businesses: Why start multiple businesses? 14:00 - How to keep a personal connection with your customers as your business scales. 15:50 - Advice for someone looking to start a bridal business in today’s noisy digital environment. 17:40 - Digging in the branding and marketing side of Gaby’s businesses. How she was able to explode on Etsy and Pinterest early on and what is she doing now? 19:00 - Building publicly from a place of vulnerability. 26:40 - Has Gaby ever wanted to quit? 30:00 - How does Gaby manage her time and energy between the multiple brands and companies? 39:00 - Trends to watch for in the wedding and bridal industries. 41:15 - Who is making Waves and why? Mentioned in this episode: Sara Blakely, from Spanx: https://www.instagram.com/sarablakely/?hl=en Boheme Goods: https://www.bohemegoods.com/ Field & Social: https://www.fieldandsocial.com/ Mirror Palais: https://www.instagram.com/mirrorpalais/?hl=en House of CB: https://www. Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Exploring the World of Sports Marketing with Shahob Mehr, Director of Content 38:56

منذ 1 year38:56

38:56

This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions. Shahob shares his journey from being a student, to getting a seat at the table in this incredibly competitive industry. He unveils the hidden layers of the sports industry, exploring topics like: the art of creating compelling social media pathways for athletes and how to build rock-solid relationships. And, he answers our big question: Do all companies need a sports partnership? Learn more about Shahob: Follow Shahob on Instagram: https://www.instagram.com/shahobmehr/ Follow Shahob on LinkedIn: https://www.linkedin.com/in/shahobmehr/ William Raymond Communications: https://www.william-raymond.com/ Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: 02:50 - How Shahob got started in such a competitive industry. 06:28 - What it’s like being in the room with such elite athletes. 07:15 - Going from green in the industry to running the NFL’s Snapchat early in Shahob’s career. 08:30 - Getting the fear out of the way early in your career. 18:10 - Is Shahob noticing a growing interest in sports? What opportunities should marketers be paying attention to in 2024? 20:22 - How Shahob and his larger team help athletes figure out what their digital footprint should be. 25:03 - What does the content cycle look like for athletes? How involved are they? 26:30 - Why LinkedIs is one of Shahob’s favorite platforms right now. 33:35 - Advice for brand managers looking to build relationships with athletes. 34:51 - Who is making waves and why? 35:50 - Athletes that left a lasting impression on Shahob. 38:20 - How to connect with Shahob. Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne 35:27

منذ 1 year35:27

35:27

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their locations after a Travis Kelce tweet resurfaces. Then, we talk about the rise of print with NYLON relaunching their physical magazine for the first time since 2017. Last, we talk about Kendrick Lamar’s “anti-smart” phone and what it might mean. We wrap things up with a listener question about getting through the busy Q4 season as both a marketer and business owner. Show Notes: 00:00 - We’re pivoting! 02:08 - How we’re prepping for December with a business and two kids. Plus, Mike learns a lesson about Elf on the Shelf. 05:13 - Diving into our first news story (signal): Chipotle made a hilarious move after Swifties dug through Travis Kelce’s old tweets. 09:33 - NYLON is bringing back print. They’ll be launching their inaugural issue spring of 2024. Is print making a real comeback, or is it a gimmick? 13:06 - What other analog experiences we want to see come back (roller rinks, piano bars and award show parties). 18:39 - How magazine culture influenced Arcade’s marketing agency name. 21:03 - Kendrick Lamer’s “anti-smart” phone sold out in minutes. People are buying Nokia flip phones. Is there going to be a resurgence of simpler tech? Who is this a best fit for? 25:44 - What games we’d wake up in the middle of the night to play on our old devices. 28:35 - Listener question: How do you get through a busy Q4 season with your team? Both as business owners and marketers. 31:00 - How to change your perspective around feeling “busy.” Mentioned in this episode: Chipolte prank: https://www.today.com/food/restaurants/chipotle-kansas-city-changes-name-travis-kelce-rcna126238 NYLON is bringing back print: https://www.nylon.com/life/nylon-print-return-april-2024 Kendrick Lamar’s “anti-smart” phone: https://www.euronews.com/culture/2023/11/07/kendrick-lamars-limited-edition-anti-smart-phone-sells-out-in-a-day Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne 49:57

منذ 1 year49:57

49:57

It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light listen for marketers trying to finish Q4 strong. Show Notes: 01:26 - A bit about today’s episode: we’re trying something a little different. 01:55 - What Mitzi and Mike have been up to lately: thoughts on Q4, live music and fantasy sports. 16:00 - What do we recommend if you have a social media client who keeps posting on their own? 21:28 - How do you handle tough client feedback? Or when a client is disappointed with something that you do? 25:05 - Don’t rush through a mistake, give it your attention and care. 31:24 - How to handle feeling rejected when your ideas get shot down. 33:52 - About Scan Club and the signals we’ve been watching recently. 36:51 - SKIMS x the NBA and the rise of sports in marketing culture. 40:27 - Gen Z’s sonic branding knowledge and cringing at the term “brand beats.” 43:05 - Bringing artists & DJs into the sonic branding conversation. 45:30 - Strong branded “sounds” and the stigma of jingles. Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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What It Takes to Become a Creative Director in 2024 with Katarina Terentieva 50:46

منذ 1 year50:46

50:46

Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her story, how TikTok helped her grow her brand, her advice on discovering what you’re passionate about, what Gen Z wants from advertisers, and how to capture and revive moments past the trend cycle. Kate also explains the difference between becoming a creative or an art director and how to choose what’s right for you. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Kate: TikTok: https://www.tiktok.com/@katarinaterentieva Instagram: https://www.instagram.com/katarinaterentieva LinkedIn: https://www.linkedin.com/in/kateterentieva/ Show Notes: 00:00 - Scan Club Ad + Intro 01:20 - Meet Katarina (Kate)! Introducing her story and today’s topic. 03:15 - How Kate became a Creative Director. 04:25 - How Kate went from studying international relations and building Tumblr blogs to becoming a Creative Director. 06:56 - How Kate started designing runway sets for bridal companies. 10:00 - The early start of Louder and making yourself a seat at the table. 12:05 - Discovering what you’re passionate about in your industry. 16:45 - The difference between being an Art Director and a Creative Director. 21:55 - How Kate blew up on TikTok and how she used the platform to grow her business. 29:10 - Connecting with your target demographic by leveraging a relevant personal brand. 32:48 - What does Gen Z want from advertisers? 38:00 - Capturing and reviving trending moments past their trend cycle. The magic of nostalgia for brands. 42:18 - Can TikTok trends inform creative campaigns? And, are jingles back? 44:20 - Ask yourself these questions before pursuing a career in Creative Direction. 47:45 - Who is making waves and why? Mentioned in this episode: Hugo Boss Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World 41:51

منذ 1 year41:51

41:51

When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online community group. They also talk about what media companies are getting wrong with Gen Z and how they’ve managed to cater their content to Gen Z’s distinct media consumption preferences. The episode ends with a discussion around the impact of internet drama on consumer behavior and if influencer marketing is losing its charm. Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club More from Lauren & Jordyn: Centennial World: https://centennialworld.com/ infinite scroll: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732 Find them on IG & TikTok: @centennialworld @infinitescrollpodcast Newsletter: https://centennialworld.substack.com/ Show Notes: 2:00 - What content is everyone consuming right now? 6:40 - How did Lauren and Jordyn meet and decide to become business partners? 11:30 - The business before the podcast and the importance of longform content. 13:45 - Why it’s important to stay consistent and in your lane while building a niche brand. 17:20 - Content direction and finding your niche. 18:47 - What is means to be a “Gen Z media brand.” 22:40 - What the future of internet casting might look like. 26:00 - The importance of forming a strong bond, without promotion, in a Geneva Group. 29:20 - Starting a “closed community” from a brand perspective. 30:50 - You don’t want to “sell” to Gen Z. 33:57 - Internet drama and its impact on greater consumer behavior. 38:40 - Are these dramas “produced?” 40:40 - Who’s making waves and why? Mentioned in this episode: Sunroom App: https://sunroom.so/ Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly 59:30

منذ 1 year59:30

59:30

Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to our interview last year to explain the mindset shift that helped him continue to grow his brand, even when life got really hard. He explores the power of personal growth and self-care, the importance of celebrating life’s mundane moments and how to ease up on ourselves. We explore topics including the fascinating world of subconscious reprogramming, how to overcome obstacles, finding clarity in our goals and finding connection. This episode is motivating, uplifting and real. Join us on this inspiring journey of self-discovery and purpose. Learn more about Valentin: I Love Ugly: https://www.iloveugly.com/ I Love Ugly on Instagram: https://www.instagram.com/iloveugly/ Valentin Ozich on Instagram: https://www.instagram.com/valentinozich Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: 00:15 - Catching up on I Love Ugly and how the past year has gone for the brand and Valentin. 01:20 - Big changes in Valentin’s life and thoughts on “The War of Art.” 08:10 - Mindset, discipline and celebration. 12:30 - How to live in the moment as an entrepreneur and relieve the pressure of “the grind.” 17:10 - Why you need to work harder on yourself than on your business. 23:45 - Clarify what you want to accomplish and how to show up. 27:00 - How to achieve your goals through persistence. 31:00 - Thoughts on 15 years of I Love Ugly and what inspired Valentin to step out of the driver’s seat. 38:00 Life will always intervene and force you to take breaks 40:15 Entrepreneurship can be lonely. Remember to keep “wise council” around you. 47:25 - How Valentin stays creative artistically while managing a business. 51:40 - How to use your subconscious mind to solve problems. 53:30 - Valentin’s art and future goals with helping others. 55:40 - Who is making waves and why? Mentioned in this episode: Danny Morel https://www.instagram.com/dannymorel/?hl=en Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade 56:47

منذ 1 year56:47

56:47

What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know as students and new marketers. Not just a regular Q&A session, this episode goes deep into what distinguishes a top performer (from people who hire and promote!), how to make an impact without ruffling feathers, tips for becoming a problem-solver and letting yourself lean into the newness of a situation. Mike and Mitzi discuss boundary setting, imposter syndrome, work-life balance and self-care advice. This episode will equip you with practical insights for navigating the marketing industry, no matter what stage you’re at! Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes: 00:30 - Meet Arcade’s Social Media Interns: Andrée and Charmane! 02:00 - Icebreaker round! Learn a bit about Mike & Mitzi. 04:30 - Some less obvious ways top performers show up in the workplace. 06:00 - Problem solving is a superpower. 08:30 - Expectations Mike and Mitzi have with students applying for internships. 13:15 - SCAN CLUB AD 13:49 - How does creativity play into being a top performer? 20:15 - The different ways creativity exists in marketing. 22:20 - How to continue growing in the marketing industry. 26:50 - How to stay in beta even when it’s uncomfortable. 29:55 - How to show up as a new employee without crossing boundaries or stepping on toes. 38:40 - How to overcome imposter syndrome. 42:00 - How to strike the balance between hustling and self-care. Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

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Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane 47:31

منذ 1 year47:31

47:31

Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email is about more than campaigns and automations, diving into the importance of crafting personalized experiences for customers and evolving strategies based on new data. We discuss KPIs, understanding audience behavior and optimizing campaigns. We continue the conversation by delving into the potent combination of copywriting and storytelling in email marketing. With Jimmy’s guidance, learn how to weave compelling narratives and create experiences that captivate customers. Then, we wrap things up with a discussion around SMS marketing for acquisition and retention. Join us, and learn from one of the best in the business! Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Connect with Jimmy on LinkedIn Or follow Jimmy on X: @yojimmykim Show Notes: 01:30 - How Jimmy made moves from a career in vehicle sales to founding Sendlane. 09:30 - Building a business by accident. 11:00 - What it means to be the world’s best generalist. 15:00 - The types of emails Jimmy recommends ecommerce brands use. 17:40 - The longevity problem batch and blast emails create. Audience management dos and don’ts. 21:00 - Where does storytelling come in with email marketing? 28:40 - KPIs Jimmy closely watches for email marketing. 31:50 - Why it’s so crucial to watch your unsubscribes. 34:15 - How to build a solid acquisition strategy. 39:00 - How SMS complements email marketing. 42:50 - How to create an SMS message that works. 44:30 - Who is making waves and why? 46:45 - Where to connect with Jimmy. 46:45 - Where to connect with Jimmy. Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

Big Things Podcast

1
How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster 42:02

منذ 1 year42:02

42:02

Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset blocks she sees with creating video. From perfectionism and imposter syndrome, to overwhelm and content planning, we talk about how these mindset blocks show up and how you can overcome them to create impactful video content. Natasha also shares her rationale for creating over 100 podcast episodes in an era where short-form content continues to gain popularity. Take Natasha’s 5 Day Video Confidence Challenge! https://shinewithnatasha.com/challenge Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club *Source: https://sproutsocial.com/insights/social-media-video-statistics/ Show Notes: 01:30 - Mike and Natasha catch up about using Threads after speaking at a recent Thinkific webinar. 02:55 - How Natasha landed in the content space and chose her niche. 05:20 - Transitioning out of social media management into a new phase of your career. 06:53 - Working through perfectionism around creating video content. 08:52 - Showing up exactly as you are online to build connection. 11:30 - Not feeling represented in the content you watch. 13:35 - How Natasha coaches creators experiencing overwhelm with video content. 15:05 - How to create content sustainably and maintain a social media presence for the long-term. 17:25 - How Natasha preps a thought-leadership piece. 20:12 - Handling Imposter Syndrome and feeling cringey when making video content. 24:08 - How to figure out what to post. 26:07 - How to map out and evolve your content pillars. 28:02 - Choosing your niche, rounding out your content and deciding what to post where. 30:58 - Deciding which social media platform is right for your brand. 33:20 - Choosing your non-negotiables with posting. 36:55 - How Natasha has stayed dedicated to The Shine Online Podcast to create over 100 episodes. 39:03 - Who is making waves and why? Mentioned in this episode: The Shine Online Podcast: https://link.chtbl.com/shineonline Berna Anat: https://www.heyberna.com/ Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.…

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