124: 3 Questions Every Donor Asks Before They Give

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

Today I’m sharing the the three questions every donor asks—whether they say them out loud or not—before they decide to give. Understanding these questions is a game-changer for creating campaigns, writing appeals, and connecting with donors.

If you’ve ever felt stuck crafting the “perfect” ask or struggling to connect with your audience, this episode will give you the tools to create messaging that resonates and inspires action. Tune in, and let’s answer those three questions together!

Topics:

• Why donors want to feel like partners, not heroes—and how this mindset shift changes everything
• The importance of showing the long-term impact of donors' gift, not just the immediate results
• How to build trust with donors by being authentic, relatable, and human
• Why having a strong street team and endorsement from others is so powerful in building credibility
• Tips for avoiding “emergency-only” fundraising and creating a sustainable message of change

For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
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