FIR #438: Google’s AI Overviews Are Upending SEO

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It doesn't seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many people are reading the AI Overview and calling it quits -- they never click a link to visit a website. That's concerning to organizations that have relied on Search Engine Optimization (SEO) to drive traffic to their pages. In this short midweek FIR podcast episode, Neville and Shel look at the data and the trends and recommend actions communicators can take to ensure their web properties still get attention as the shift to AI search continues.
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