Subscribe to receive every episode of every show on the FIR Podcast Network
…
continue reading
1
ALP 253: Should your agency charge new clients a startup fee?
18:47
18:47
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:47
In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions an…
…
continue reading
1
FIR #438: Google’s AI Overviews Are Upending SEO
15:51
15:51
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:51
It doesn’t seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many people are reading the AI Overview and calling it quits — they never click a link to visit a website…
…
continue reading
1
FIR #437: AI Takes Root in the Workplace
1:31:59
1:31:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:31:59
Research finds that corporations no longer see AI as a novelty; it’s a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of “For Immediate Release,” Neville and Shel review new research about AI’s place in the business world and among employees. Also in this episo…
…
continue reading
1
FIR #436: Nothin’ But Bluesky (and TikTok and Threads and Instagram and WhatsApp…)
22:14
22:14
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
22:14
Bluesky — the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk’s X — had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she couldn’t, but she could create a new social network based on a new federation protocol called AT, a de…
…
continue reading
1
ALP 252: Strengthening your PR agency’s role in business decisions
18:24
18:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:24
In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, lea…
…
continue reading
1
Circle of Fellows #110: Executive Communication
59:26
59:26
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
59:26
Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 installment of Circle of Fellows, our panel explored executive communication challenges like rebuild…
…
continue reading
1
FIR #435: Physical Presence is Not a Collaboration Magic Bullet
19:55
19:55
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:55
When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that result from serendipitous encounters between employees. They also point to the need to boost productivity. The problem with these arguments is that the evidence does not support them. In this short midweek FIR episode, Neville…
…
continue reading
1
ALP 251: What to do when clients don’t get your agency what it needs to succeed
22:23
22:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
22:23
In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes t…
…
continue reading
1
FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election
20:52
20:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
20:52
Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcasts held sway. In this short midweek FIR episode, Neville and Shel break down the reports and discuss the impact on communicators far beyond the electio…
…
continue reading
1
Trends, AI and Authenticity in Internal Comms with Monique Zytnik
45:53
45:53
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
45:53
In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic conte…
…
continue reading
1
ALP 250: Are you playing with fire as an agency owner?
22:40
22:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
22:40
In this episode, Chip and Gini share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass. Continue Reading → The post ALP 250: Are you playing with fire as an agency owner? appeared first on FIR Podcast Network.
…
continue reading
1
FIR #433: Something Old, Something New
1:32:17
1:32:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:32:17
Blogs have been with us for 30 years, which qualifies as "something old." In this long-form episode of FIR for October, we'll examine the state of the oldest social media category. We'll also examine the state of generative Artificial Intelligence, which has been around, for all practical purposes, since November 2022, which makes it "something new…
…
continue reading
In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. Continue Reading → The post ALP 249: Planning for agency growth appeared first on FIR Podcast Network.
…
continue reading
1
FIR #432: The CEO Authenticity Balancing Act
18:41
18:41
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:41
CEOs and other senior executives are increasingly expected to nurture a presence on social media—especially LinkedIn, which has seen a 35-percent increase in C-suite professionals in the U.S. over the last five years. These executives are also expected to be authentic in their online engagements, even sharing some details of their personal lives. P…
…
continue reading
1
Circle of Fellows #109: Managing Change
1:00:09
1:00:09
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:00:09
Change management is among the most critical of communication skills. As organizations face unprecedented challenges and opportunities, the ability to navigate and implement change effectively can mean the difference between an organization thriving or struggling to survive. The pace of change has been accelerating dramatically, driven by technolog…
…
continue reading
1
#758: Dagmar Fleming On Mitchell Levy Presents Leaders Living Their Values
29:40
29:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
29:40
This episode features #ThoughtLeader and #Expert Dagmar Fleming. Continue Reading → The post #758: Dagmar Fleming On Mitchell Levy Presents Leaders Living Their Values appeared first on FIR Podcast Network.
…
continue reading
1
#757: David Meltzer On Mitchell Levy Presents Leaders Living Their Values
14:36
14:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
14:36
This episode features #ThoughtLeader and #Expert David Meltzer. Continue Reading → The post #757: David Meltzer On Mitchell Levy Presents Leaders Living Their Values appeared first on FIR Podcast Network.
…
continue reading
1
CWC 102: Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.)
30:46
30:46
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:46
In this episode, Chip discusses agency business development with regular guest and seasoned expert Lee McKnight Jr., of RSW/US. Continue Reading → The post CWC 102: Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.) appeared first on FIR Podcast Network.
…
continue reading
1
ALP 248: Onboarding agency clients the right way
21:25
21:25
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:25
In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. Continue Reading → The post ALP 248: Onboarding agency clients the right way appeared first on FIR Podcast Network.
…
continue reading
1
FIR #431: The Evolution of Influence
19:55
19:55
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:55
In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing…
…
continue reading
1
ALP 247: Balancing booze and your agency business
22:40
22:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
22:40
In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. Continue Reading → The post ALP 247: Balancing booze and your agency business appeared first on FIR Podcast Network.
…
continue reading
1
FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate
1:22:23
1:22:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:22:23
Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z's rising power as influencers, the role of influencers in the 2024 U.S. presidential election, and AI's growing presence in the marketing space. All of this is raising alarms about the need for marketers to be tr…
…
continue reading
1
FIR #429: Fake Podcasters Discuss Real Debunkbot
13:18
13:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
13:18
Debunkbot was designed to talk people out of their beliefs in conspiracy theories -- and it works. To discuss this remarkable chatbot, we turned to PDF2Audio, a tool that creates an audio podcast discussion (or summary or lecture) from any uploaded PDF. It's not Google's NotebookLM, which features a similar capability within a more robust note-keep…
…
continue reading
1
FIR #428: Which AI Tool Is Best For What?
19:46
19:46
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:46
Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks. Given the dozens (if not more) of new AI tools that appear every day, this can be a big help to overwhelmed communicators who can't take the time to try out every app…
…
continue reading
In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. Continue Reading → The post ALP 246: Agencies and ageism appeared first on FIR Podcast Network.
…
continue reading
1
Circle of Fellows #108: Thriving in the Spotlight — Mental Wellness for Communication Leaders
1:01:35
1:01:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:01:35
The pressure’s on — deadlines, stakeholders, and the ever-present need to deliver. According to data, half of PR, marketing, and comms professionals reported experiencing severe stress, anxiety, or burnout multiple times each year. Two in five PR professionals feel pressure and/or anxiety from their job every day. And 60 percent of PR professionals…
…
continue reading
1
ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development
26:08
26:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
26:08
In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. Continue Reading → The post ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business dev…
…
continue reading
1
FIR Interview: Ezri Carlebach on Speculative Fiction in Business
38:03
38:03
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
38:03
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex …
…
continue reading
1
ALP 244: Why one-size-fits-all advice doesn’t work for agencies
19:42
19:42
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:42
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. Continue Reading → The post ALP 244: Why one-size-fits-all advice doesn’t work for agencies appeared first on FIR Podcast Network.
…
continue reading
1
FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.
18:28
18:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:28
When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and often turning their backs on other endeavors. That and the colossal failure that is Meta's Horizon Worlds …
…
continue reading
1
ALP 243: Turning agency reporting into a profit center
19:52
19:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:52
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Continue Reading → The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podcast Network.
…
continue reading
1
FIR #426: We’ve Got Your Share of Model Right Here
15:43
15:43
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:43
"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accust…
…
continue reading
1
FIR #425: Stand Up, Stand Out, or Shut Down?
1:36:08
1:36:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:36:08
The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile, shutting off comments on your social media channel could have worse repercussions than putting up with comments you don't want to see. Also in this episode, The fediv…
…
continue reading
1
FIR #424: The Rise of the Hybrid Communication Officer
20:11
20:11
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
20:11
As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a n…
…
continue reading
1
ALP 242: Using LinkedIn effectively to grow your agency
23:51
23:51
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
23:51
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. Continue Reading → The post ALP 242: Using LinkedIn effectively to grow your agency appeared first on FIR Podcast Network.
…
continue reading
1
Circle of Fellows #107: Raising AI
1:00:56
1:00:56
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:00:56
The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews and Ratings to guide your foray into foreign territory. And, Capgemini’s Harnessing the Value of Generativ…
…
continue reading
1
FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?
15:52
15:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:52
Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion …
…
continue reading
1
FIR #422: Will AI Kill the Consulting Billable Hours Model?
18:41
18:41
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:41
Neville and Shel both spent time at a global Human Resources consulting firm in addition to their long tenures as independent consultants. At the core of all consulting is the labor-intensive work that takes time, and time is money. Every consultant has an hourly billable rate, and even when quoting project fees, those fees are based on the hours r…
…
continue reading
1
ALP 241: Do you trust your agency team members?
21:22
21:22
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:22
In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. Continue Reading → The post ALP 241: Do you trust your agency team members? appeared …
…
continue reading
1
FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement
47:59
47:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
47:59
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establish ethical guidelines and robust systems to prevent the spread of misinformation. In this FIR interview wit…
…
continue reading
1
FIR #421: GenAI Is Paying Off for Individual Employees
25:59
25:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
25:59
The End of the Generative Artificial-Intelligence Bubble The End of Investors' Generative AI Honeymoon Will Generative AI Really Pay Off? Generative AI Seed Funding Drops 76% As Investors Take A Wait-and-See Approach Is Generative AI Worth the Investment? These are all headlines from the last several weeks suggesting, as Gartner believes, that gene…
…
continue reading
1
ALP 240: Unlocking agency potential by asking “So What?”
21:07
21:07
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:07
In this episode, Chip and Gini discuss the importance of asking "So what?" and how it can lead to more effective decision-making for agency owners. Continue Reading → The post ALP 240: Unlocking agency potential by asking “So What?” appeared first on FIR Podcast Network.
…
continue reading
1
ALP 239: Does email marketing work for agencies?
21:54
21:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:54
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. Continue Reading → The post ALP 239: Does email marketing work for agencies? appeared first on FIR Podcast…
…
continue reading
1
FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?
1:25:59
1:25:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:25:59
A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company's response and share what some crisis experts have said. Also in this episode…
…
continue reading
1
FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company?
14:25
14:25
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
14:25
The headline is a bit dramatic but it was hard to pass up the "Shadow" reference. In fact, Shadow AI refers to employees covertly using generative AI tools at work without IT, HR, and other departments knowing about it. A recent report found vthat 27.4% of the content employees fed into AI tools like ChatGPT, Claude, Copilot, and Gemini was sensiti…
…
continue reading
1
ALP 238: What to do when your agency can’t avoid responding to an RFP
21:58
21:58
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:58
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. Continue Reading → The post ALP 238: What to do when your agency can’t avoid responding to an RFP appeared first on FIR Podcast Network.
…
continue reading
1
Circle of Fellows #106: Structuring and Leading a Communications Team
58:42
58:42
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
58:42
An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and ac…
…
continue reading
1
FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them
15:43
15:43
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:43
For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign by a right-wing podcaster led the company to summarily abandon those values, leading some employ…
…
continue reading
1
FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?
13:36
13:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
13:36
Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to c…
…
continue reading
1
ALP 237: Who Should PR Agencies Report To?
21:02
21:02
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
21:02
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. Continue Reading → The post ALP 237: Who Should PR Agencies Report To? appeared first on FIR Podcast Network.
…
continue reading