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(100) From Subscriptions to Total Monetization with Tien Tzuo of Zuora
Manage episode 451465239 series 3284066
Tien Tzuo, CEO of Zuora and a pioneer in the subscription economy, shares his journey and insights on transforming traditional business models into subscription-based ones. With over two decades of experience, starting with Salesforce, Tzuo has been at the forefront of the shift towards recurring revenue models, advocating for their application beyond software to various industries. His company, Zuora, provides technology that assists businesses in adopting subscription models, catering to a wide range of clients from tech giants like Salesforce and Zoom to traditional companies like General Motors and The New York Times. In 2018, Tzuo authored the book “Subscribed” to distill the lessons learned from diverse customer experiences, positioning himself as a leading voice in the subscription economy.
Tzuo discusses the challenges and opportunities presented by the subscription model, particularly in professional services like legal and accounting. He recounts his experience with Deloitte Australia, which transitioned to a subscription model for its accounting services, offering a fixed monthly fee for basic services and charging separately for additional expertise. This approach not only transformed the client-provider dynamic by eliminating the disincentive to use services but also led to a more efficient, higher-margin business for Deloitte. Tzuo advocates for more flexibility in professional services, suggesting that subscription models can enhance client relationships and service value.
__________________________
Learn about Zuora and subscribe to Subscribed.
Check out my new show, the Law for Kids Podcast.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel using the code LAWSUBSCRIBED to get 10% off an annual subscription.
Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.
Follow @lawsubscribed everywhere.
Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.
Check out Mathew Kerbis' law firm Subscription Attorney LLC.
Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
155 حلقات
Manage episode 451465239 series 3284066
Tien Tzuo, CEO of Zuora and a pioneer in the subscription economy, shares his journey and insights on transforming traditional business models into subscription-based ones. With over two decades of experience, starting with Salesforce, Tzuo has been at the forefront of the shift towards recurring revenue models, advocating for their application beyond software to various industries. His company, Zuora, provides technology that assists businesses in adopting subscription models, catering to a wide range of clients from tech giants like Salesforce and Zoom to traditional companies like General Motors and The New York Times. In 2018, Tzuo authored the book “Subscribed” to distill the lessons learned from diverse customer experiences, positioning himself as a leading voice in the subscription economy.
Tzuo discusses the challenges and opportunities presented by the subscription model, particularly in professional services like legal and accounting. He recounts his experience with Deloitte Australia, which transitioned to a subscription model for its accounting services, offering a fixed monthly fee for basic services and charging separately for additional expertise. This approach not only transformed the client-provider dynamic by eliminating the disincentive to use services but also led to a more efficient, higher-margin business for Deloitte. Tzuo advocates for more flexibility in professional services, suggesting that subscription models can enhance client relationships and service value.
__________________________
Learn about Zuora and subscribe to Subscribed.
Check out my new show, the Law for Kids Podcast.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel using the code LAWSUBSCRIBED to get 10% off an annual subscription.
Visit Law Subscribed to subscribe to the Substack newsletter to get notified about every episode, listen from your web browser, and for additional content.
Follow @lawsubscribed everywhere.
Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.
Check out Mathew Kerbis' law firm Subscription Attorney LLC.
Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
155 حلقات
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يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.