(108) Branding: How to Run a Law Firm in 2025

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In the second episode of How to Run a Law Firm in 2025, Mathew and Lauren have a candid discussion about the importance of law firm naming decisions and practice pivots. The hosts share their experiences with different naming approaches - one chose a traditional surname-based name while the other opted for a descriptive name reflecting their niche. They explore how firm names can impact client perceptions, marketing, and the ability to pivot services later. The discussion then shifts to the challenges and process of pivoting law practices, emphasizing that such changes often take significant time and careful consideration. Lauren describes transitioning from family law to estate planning, tax, and prenups after nine years, motivated by burnout and work-life balance concerns. Mathew shares how he “burned the boats” and how it was hard to build a practice inside another law firm. They highlight the importance of having a support system when making major practice changes, the value of continuing legal education resources for learning new practice areas, and the need to overcome the sunk cost fallacy when considering a pivot. The hosts emphasize that while changing direction in legal practice requires intentionality and preparation, it is entirely achievable and can lead to greater professional satisfaction.

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