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Rethinking Your CRM: The Case for Contacts over Leads with Kyle Sosa, Marketing Operations Leader at Etumos
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Manage episode 450935740 series 2990248
- Evaluating whether a contact-only model is right for your organization
- Gaining buy-in from sales leadership and other stakeholders
- Implementing best practices for data accuracy and routing
- Addressing common challenges in the transition process
- Leveraging technology to support the new model
Episode resources
- Kyle Sosa on LinkedIn
- Etumos on LinkedIn
- Etumos Website
- Join the OpsStars Community
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Check out OpsStars Podcast
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:
96 حلقات
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 10, 2024 08:12 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 450935740 series 2990248
- Evaluating whether a contact-only model is right for your organization
- Gaining buy-in from sales leadership and other stakeholders
- Implementing best practices for data accuracy and routing
- Addressing common challenges in the transition process
- Leveraging technology to support the new model
Episode resources
- Kyle Sosa on LinkedIn
- Etumos on LinkedIn
- Etumos Website
- Join the OpsStars Community
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Check out OpsStars Podcast
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:
96 حلقات
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