Episode 1 - Introduction To The Creative Brief The Margeteers podcast

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تمت الإضافة منذ eighteen أسبوع

المحتوى المقدم من Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

1
Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:58

منذ يومين27:58

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27:58

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

The Margeteers «
Episode 1 - Introduction to the Creative Brief

منذ عام واحد 24:40

MP3•منزل الحلقة

Key Takeaways:

Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups.
The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes.
Challenges in Meeting Client Expectations: Both Margarets talk about the difficulties they've faced in aligning client expectations with marketing outcomes and the importance of defining success early in the project.
Strategic Marketing Advice: They emphasize the necessity of starting with the end in mind, working backwards from desired business outcomes, and maintaining strategic focus despite creative aspirations.
Insights on Budget Transparency: Discussion on how being upfront about budgets can streamline the marketing process and lead to better results for all parties involved.
Building Trust with Clients: The importance of trust in client-agency relationships is underscored, advocating for a collaborative and respectful approach to achieve successful marketing outcomes.

Synopsis:

- Introduction by the Margeteers, as they share their marketing backgrounds and the purpose of the podcast.

- Discussion begins on the evolution of the creative brief process, with personal anecdotes from both Margarets on their experiences in adapting these processes in their careers.

- They explore the challenges of meeting client expectations without a clear briefing process, highlighting the transition from solo projects to agency collaborations.

- The Margeteers discuss the importance of defining clear business outcomes in marketing projects and how this can be lost when creativity overshadows strategic goals.

- A deep dive into the budgeting issues faced in marketing, advocating for transparency and strategic alignment with business outcomes.

- Closing thoughts on the importance of trust between clients and marketers, emphasizing the long-term benefits of collaborative relationships.

- The episode wraps up with an invitation to listeners to share their experiences with briefs on LinkedIn, setting the stage for a community-driven discussion.

Check out our website!
Follow us on Linkedin!

6 حلقات

#Business #Marketing #Margaret Sherer and Margaret Bouse #Margaret Bouse #Margaret Sherer #margeteerspodcast

Episode 1 - Introduction to the Creative Brief

The Margeteers

published منذ عام واحد

MP3•منزل الحلقة

Key Takeaways:

Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups.
The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes.
Challenges in Meeting Client Expectations: Both Margarets talk about the difficulties they've faced in aligning client expectations with marketing outcomes and the importance of defining success early in the project.
Strategic Marketing Advice: They emphasize the necessity of starting with the end in mind, working backwards from desired business outcomes, and maintaining strategic focus despite creative aspirations.
Insights on Budget Transparency: Discussion on how being upfront about budgets can streamline the marketing process and lead to better results for all parties involved.
Building Trust with Clients: The importance of trust in client-agency relationships is underscored, advocating for a collaborative and respectful approach to achieve successful marketing outcomes.

Synopsis:

- Introduction by the Margeteers, as they share their marketing backgrounds and the purpose of the podcast.

- Discussion begins on the evolution of the creative brief process, with personal anecdotes from both Margarets on their experiences in adapting these processes in their careers.

- They explore the challenges of meeting client expectations without a clear briefing process, highlighting the transition from solo projects to agency collaborations.

- The Margeteers discuss the importance of defining clear business outcomes in marketing projects and how this can be lost when creativity overshadows strategic goals.

- A deep dive into the budgeting issues faced in marketing, advocating for transparency and strategic alignment with business outcomes.

- Closing thoughts on the importance of trust between clients and marketers, emphasizing the long-term benefits of collaborative relationships.

- The episode wraps up with an invitation to listeners to share their experiences with briefs on LinkedIn, setting the stage for a community-driven discussion.

Check out our website!
Follow us on Linkedin!

6 حلقات

#Business #Marketing #Margaret Sherer and Margaret Bouse #Margaret Bouse #Margaret Sherer #margeteerspodcast

كل الحلقات

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Episode 4: The Power of Emotive Storytelling 19:02

منذ 8 weeks19:02

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In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact. Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences globally. Tune in to learn how to craft campaigns that inspire and engage on a deeper level. Key Take-aways: The universality and emotional impact of storytelling is compelling How cultural context and current events shape ad perception The role of playfulness and community in marketing campaigns Resources Mentioned: Link to Nike commercial: https://www.youtube.com/watch?v=YOzIZwRiN-I Check out our website! Follow us on Linkedin!…

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Episode 5: The Role of Fractional CMOs in Startup Growth 34:43

منذ 8 weeks34:43

34:43

Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages. From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a marketer, this episode offers valuable advice on scaling your marketing function effectively. Key Take-aways: The value of fractional CMOs for early-stage startups: Expertise with less expense How it’s important to build systems and infrastructure and set benchmarks for growth How to use strategic decision-making to maximize limited budgets Check out our website! Follow us on Linkedin!…

The Margeteers

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Episode 6: Scaling Marketing Strategies for Series B and Beyond 33:37

منذ 8 weeks33:37

33:37

In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions. Learn how to adapt your marketing strategies for global expansion and maximize ROI as your company grows. Key Topics: The importance of scaling marketing operations and team specialization Aligning marketing strategies with business growth and exit plans Adapting to local markets while maintaining a cohesive brand message Check out our website! Follow us on Linkedin!…

The Margeteers

1
Episode 1 - Introduction to the Creative Brief 24:40

منذ 18 weeks24:40

24:40

Key Takeaways: Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups. The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes. Challenges in Meeting Client Expectations: Both Margarets talk about the difficulties they've faced in aligning client expectations with marketing outcomes and the importance of defining success early in the project. Strategic Marketing Advice: They emphasize the necessity of starting with the end in mind, working backwards from desired business outcomes, and maintaining strategic focus despite creative aspirations. Insights on Budget Transparency: Discussion on how being upfront about budgets can streamline the marketing process and lead to better results for all parties involved. Building Trust with Clients: The importance of trust in client-agency relationships is underscored, advocating for a collaborative and respectful approach to achieve successful marketing outcomes. Synopsis: - Introduction by the Margeteers, as they share their marketing backgrounds and the purpose of the podcast. - Discussion begins on the evolution of the creative brief process, with personal anecdotes from both Margarets on their experiences in adapting these processes in their careers. - They explore the challenges of meeting client expectations without a clear briefing process, highlighting the transition from solo projects to agency collaborations. - The Margeteers discuss the importance of defining clear business outcomes in marketing projects and how this can be lost when creativity overshadows strategic goals. - A deep dive into the budgeting issues faced in marketing, advocating for transparency and strategic alignment with business outcomes. - Closing thoughts on the importance of trust between clients and marketers, emphasizing the long-term benefits of collaborative relationships. - The episode wraps up with an invitation to listeners to share their experiences with briefs on LinkedIn, setting the stage for a community-driven discussion. Check out our website! Follow us on Linkedin!…

The Margeteers

1
Episode 2 - Managing Changes in the Creative Process 29:42

منذ 18 weeks29:42

29:42

Key Takeaways: Introduction to Episode Two: The Margateers, Margaret Sherer and Margaret Bouse, continue their discussion on marketing processes, focusing on the challenges and solutions of rebriefing. Adventures in the Rebrief Process: They explore the dynamics of needing to rebrief projects due to various internal and external changes, such as mergers, acquisitions, or shifts in strategic goals. Managing Rebrands and Rebriefs: Insights into managing major rebrands during mergers and the emotional and operational shifts required. Strategic Considerations: The importance of anchoring marketing efforts in strategic outcomes, ensuring every project aligns with broader business goals. The Emotional Investment in Marketing Projects: They discuss how emotional investment indicates the significance of a project and how to harness this passion positively. Challenges of Scope Creep: Experiences with managing scope creep and maintaining project integrity and budget control. Best Practices for Client-Agency Relationships: Advice on fostering effective communications and setting clear expectations to manage changes and scope adjustments. Synopsis: - The Margeteers kick off the episode with an introduction to their topic: the adventures and challenges in the rebrief process in marketing. - They share personal stories reflecting the complexities of rebriefing during unexpected situations like mergers or strategic shifts. - Discussion on managing rebrands and marketing strategies during organizational changes, emphasizing the need to stay aligned with revised business outcomes. - They talk about the emotional aspects of marketing projects, how to deal with emotional investments, and managing client and team expectations during turbulent phases. - Conversation shifts to handling scope creep, with strategies to maintain project integrity and budget, and the importance of transparent communication between clients and agencies. - The Margeteers delve into best practices for maintaining a good relationship with marketing agencies and the balance between flexibility and project discipline. - They wrap up by discussing how to use emotional investment positively and preparing for changes in marketing projects with proactive communication and planning. - The episode concludes with an invitation to the listeners to share their own stories of successful or problematic briefs on LinkedIn. Check out our website! Follow us on Linkedin!…

The Margeteers

1
Episode 3 - Acceptance Criteria 32:46

منذ 18 weeks32:46

32:46

Key Takeaways: Introduction to Acceptance Criteria: The episode focuses on establishing and managing acceptance criteria within the creative brief process, emphasizing the importance of clear communication and setting expectations. Differentiating Project Types: Discussion on how different types of projects like video production and PR campaigns have clear-cut acceptance criteria compared to more subjective areas like design and copywriting. Handling Subjective Feedback: Strategies for managing subjective feedback on creative projects, emphasizing the importance of aligning with client expectations and the original project brief. Navigating Client Dynamics: Insights into adapting to different client organizational cultures and dynamics to effectively manage projects and client relationships. Scope Creep Management: Techniques for handling scope creep, including the option of revising project scopes and acceptance criteria as needed. Effective Communication and Stakeholder Management: The importance of effective communication and managing various stakeholders' expectations throughout a project's lifecycle. Synopsis: - Introduction to the concept of acceptance criteria in creative projects, discussing the need for clear criteria to define project completion and satisfaction. - Exploration of different types of projects like video and PR, detailing how their acceptance criteria can be more straightforward compared to more subjective areas such as design. - Discussion on handling subjective elements in projects, particularly in design and copywriting, and strategies to manage diverse feedback and expectations. - Insights into adapting to client organizational cultures and managing dynamics that influence project acceptance and feedback. - Techniques for managing scope creep, including how to adjust project scopes and criteria effectively when new elements are introduced. - Emphasis on the importance of effective communication and stakeholder management to ensure project alignment and satisfaction. - Concluding thoughts on best practices for establishing and managing acceptance criteria, with a call to action for listeners to share their experiences on LinkedIn. Check out our website! Follow us on Linkedin!…

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:58

The Margeteers «
Episode 1 - Introduction to the Creative Brief

Episode 1 - Introduction to the Creative Brief

المدونة الصوتية تستحق الاستماع

كل الحلقات

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Episode 4: The Power of Emotive Storytelling 19:02

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Episode 1 - Introduction to the Creative Brief 24:40

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The Margeteers « Episode 1 - Introduction to the Creative Brief

Episode 1 - Introduction to the Creative Brief

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مرحبًا بك في مشغل أف ام!

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The Margeteers «
Episode 1 - Introduction to the Creative Brief