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Episode 5: The Role of Fractional CMOs in Startup Growth
Manage episode 460413158 series 3612137
المحتوى المقدم من Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages.
From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a marketer, this episode offers valuable advice on scaling your marketing function effectively.
Key Take-aways:
- The value of fractional CMOs for early-stage startups: Expertise with less expense
- How it’s important to build systems and infrastructure and set benchmarks for growth
- How to use strategic decision-making to maximize limited budgets
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