Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

Shopify Happy Hour

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

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The Agile Brand with Greg Kihlström®

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Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

منذ عام واحد 59:36

MP3•منزل الحلقة

launch strategies using organic UGC amplified by paid ads
why every brand should advertise on Meta
navigating regulations in a new category
DTC vs retail expansion
new product development

And lots more!
Brands and products mentioned in this episode include:

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#Entrepreneur #Business #Marketing #Dan Cassidy

Shopify Happy Hour

Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

Shopify Happy Hour

published منذ عام واحد

MP3•منزل الحلقة

launch strategies using organic UGC amplified by paid ads
why every brand should advertise on Meta
navigating regulations in a new category
DTC vs retail expansion
new product development

And lots more!
Brands and products mentioned in this episode include:

11 حلقات

#Entrepreneur #Business #Marketing #Dan Cassidy

كل الحلقات

Shopify Happy Hour

1
Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays 48:04

منذ 6 أيام48:04

48:04

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pivoting during the pandemic fueled rapid growth, and why authenticity in influencer marketing and customer engagement is the secret sauce to building lasting credibility. We also explore: ✅ Launching products only when they’re 100% ready ✅ Harnessing organic marketing on TikTok to drive rapid growth ✅ Balancing DTC and retail growth for sustainable expansion ✅ Tailoring strategies to a diverse THC beverage market ✅ Building a strong company culture and memorable customer experiences ✅ The future of THC beverages—education, compliance, and growth potential If you’re in e-commerce, DTC, or just curious about building a groundbreaking brand in the cannabis industry, this episode is packed with actionable insights and real-world experiences to elevate your game. Products and brands mentioned: NOWADAYS John D. Rockefeller’s Letters to his Sons Slate Milk glonuts Kemosabe Chapters: 00:00 Introduction to Nowadays and Its Unique Offering 03:09 Crafting the Perfect Beverage: R&D and Flavor Development 06:02 From Concept to Market: The Journey of Nowadays 08:57 The Power of Organic Marketing and Social Media 11:59 Building Credibility Through Customer Experience 14:51 Influencer Marketing: Authenticity Over Promotion 24:05 Understanding the Target Market 27:01 Marketing Strategies and Growth 28:50 DTC vs Retail Growth 30:25 Navigating Retail Opportunities 33:28 Future of THC Beverages 35:13 Surreal Moments in Business 36:30 Hiring for Growth 39:39 Building a Strong Company Culture 42:02 Recommended Reads and Products 44:01 Efficiency as an Entrepreneur 45:52 Memorable Shopping Experiences 47:12 Connecting with Justin…

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1
Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós 53:12

منذ 16 يومًا53:12

53:12

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-alcoholic options, why consumers are shifting habits, and how Aplos is positioning itself in this evolving market. We also explore the challenges of building a beverage brand, including: ✅ Balancing D2C and retail—how Aplos approaches distribution. ✅ Marketing in a competitive space—strategies that work (and don’t). ✅ Post-purchase experience—why customer connection is key. ✅ Authenticity in branding—what makes a brand truly stand out. If you're in DTC, retail, or just love learning from brand builders, this episode is packed with valuable insights on creating a premium product and scaling a brand the right way. Brands mentioned: Aplós Lesse Adgile Media Group Mixology Masterclass Lynnette Marrero The Big Leap by Gay Hendricks Barney’s Chapters 00:00 Introduction to Aplos and Non-Alcoholic Spirits 01:15 Exploring Aplos Cocktails and Their Unique Ingredients 09:05 The Role of a Master Mixologist in Non-Alcoholic Beverages 14:29 Balancing Flavor and Functionality in Non-Alcoholic Spirits 18:34 Consumer Demand for Non-Alcoholic Options 24:44 The Distinction Between Canned Cocktails and Bottled Spirits 28:35 The Effects of Non-Alcoholic Spirits 30:03 The Inspiration Behind Aplos 34:43 Building a Brand: Early Strategies 39:13 Influencer Marketing and Authenticity 42:39 Marketing Strategies: Hits and Misses 47:30 D2C vs Retail: Growth Strategies 52:03 Connecting with Customers: The Personal Touch 56:08 Rapid Fire Insights…

Shopify Happy Hour

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Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook 56:03

منذ 27 يومًا56:03

56:03

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book How he built an email list of 100K subscribers without spending a dime on paid ads The brain-boosting science behind IQBAR’s ingredients and why they work How a bold Kickstarter launch helped turn IQBAR from an idea into a brand Why he pivoted from just “brain food” to a full-body performance nutrition approach The toughest manufacturing challenges he faced—and how he powered through them Why pricing is actually a marketing strategy—and how to use it to your advantage The founder’s role in product development—and why you can’t afford to outsource it too soon Tune in now to get the inside scoop on how Will built a profitable, mission-driven CPG brand from the ground up. Products and brands mentioned during this episode: IQBAR Mission in a Bottle by Seth Goldman and Gary Nalebuff Grain Brain by David Perlmutter Traction : Gino Wickman Traction : Gabriel Weinberg Clean Skin Club Chapters 00:00 Introduction to IQ Bar and Its Offerings 03:01 The Science Behind IQ Bar's Ingredients 06:09 Evolution of the Product: From Brain Food to Body Fuel 12:02 The Journey of Launching IQ Bar 17:49 Kickstarter Success: Strategies and Insights 27:16 Funding and Financial Challenges 30:23 Product Evolution and Manufacturing Journey 37:08 Navigating Manufacturing and Supply Chain 42:12 Marketing Strategies and Sales Channels 50:42 Achieving Profitability Through Volume 54:12 Lessons Learned and Future Strategies…

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منذ 4 weeks49:05

49:05

Yash Chavan, founder and CEO of Saral , breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectively Why seeding products to influencers is the best way to find top-performing creators The power of earned media and why brands are moving away from paid ads Why Instagram Stories are one of the most effective content types for influencers How to identify the ideal creator persona for your brand Why revenue should be seen as a side effect of strong influencer relationships How brands can use influencer feedback to improve products and marketing If you’re looking to turn influencers into affiliates, ambassadors, and long-term partners, this episode is packed with insights! Brands and products mentioned during this episode: Araku coffee Relentless by Tim Grover Ridge Hexclad Nooe Bacha Coffee Timeline: 00:00 Introduction to Influencer Marketing and Saral 02:15 The Genesis of Saral: Simplifying Influencer Marketing 04:15 Understanding the Influencer Marketing Landscape 05:51 Successful Strategies in Influencer Marketing 09:11 The Pyramid Approach to Influencer Engagement 10:36 Selecting the Right Influencers for Your Brand 12:34 The Importance of Feedback from Influencers 15:50 Content Types and Their Effectiveness 18:15 Comparing Influencer Platforms: TikTok, Instagram, and YouTube 22:40 Maximizing Influencer Relationships 30:25 Understanding Influencer Motivations 37:29 Key Performance Indicators in Influencer Marketing 42:09 Building a Brand from Scratch with Influencers 45:21 Speed Round Insights…

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1
Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea 53:24

منذ 6 weeks53:24

53:24

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people don't believe using restaurants as a paid-sampling program to grow DTC sales how Shopify saved her business during the COVID-19 pandemic one game-changing business decision Jennifer wish she did earlier why brand storytelling through organic social is a priority Brands and products mentioned during this episode: The Tipping Point by Malcolm Gladwell Fevertree Pluck Tea : use code HAPPYHOUR20 on your first order Timeline: 00:00 Introduction to Pluck Tea and Jennifer Commins 03:07 The Journey of Matcha: From Leaf to Cup 05:59 Understanding Matcha Preparation and Quality 09:02 Health Benefits of Matcha and Green Tea 12:00 The Process of Tea Production 15:07 Tea Brewing Techniques and Best Practices 17:56 The Importance of Tea Bags and Sustainability 21:14 Personal Health and Fitness Journey with 75 Hard 29:25 Embracing the Challenge of 75 Hard 34:17 The Journey to Starting Pluck Tea 43:52 Building a Brand Through Relationships 49:51 Adapting to Change: The Shift to D2C 53:17 Lessons Learned and Future Strategies…

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1
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منذ 11 weeks44:19

44:19

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1
Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze 48:09

منذ 13 weeks48:09

48:09

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Shopify Happy Hour

1
Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez 59:36

منذ 19 weeks59:36

59:36

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid ads why every brand should advertise on Meta navigating regulations in a new category DTC vs retail expansion new product development And lots more! Brands and products mentioned in this episode include: What Doesn’t Kill Us by Scott Carney Brass Monkey Blue Cube Nomad Sauna Almost Heaven Sauna Apple store Brez Zero to One by Peter Thiel…

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Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot 53:54

منذ 25 weeks53:54

53:54

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منذ 27 weeks50:41

50:41

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منذ 29 weeks46:28

46:28

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Shopify Happy Hour « » Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

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Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez