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Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze
Manage episode 455204385 series 3593658
المحتوى المقدم من Dan Cassidy. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dan Cassidy أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options.
Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including:
- why early-stage brands need to KISS
- how she got into her first hundred retailers
- the value of face to face interactions and consumer feedback
- how to choose between marketing strategies
- why product quality matters
- what she would do if starting her beverage brand all over again
Plus, lots more!
Products mentioned during this podcast include:
- Better Than Booze
- Into Thin Air by Jon Krakauer
- Dafu Sauce
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