How to pitch successfully in PR

PRmoment Podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 11 يومًا1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

منذ عام واحد 43:23

MP3•منزل الحلقة

Welcome to the PRmoment Podcast.

This week we’re chatting to Kat McGettigan, founder of Fine Lines about how to pitch successfully.

Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.

On the show, we talk about how agencies can improve their pitch techniques but we’re also going to take a step back and look at the broader area of growth strategies for PR firms.

Kat was last on the podcast discussing this theme a couple of years ago, so this is an updated perspective on the PR pitching world.

Before we start, check out the programme for our PR Masterclass: Agency Growth Forum. It’s on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London. Face-to-face tickets are expected to sell out, so if you want to come along, don’t hang about.

Testimonials from previous delegates on the PR Masterclasses microsite. It is an incredible programme, with a great atmosphere and well worth your time if you are a PR agency leader.

Finally, thanks to our PRmoment Podcast sponsors, The PRCA.

2 mins Kat outlines the key elements of a successful pitch from an agency's perspective: Chemistry, Clarity, Commitment and Conviction.

“The short answer is winnable chemistry.”

5.30 mins How do you build chemistry with someone you’ve never met?

10 mins Commitment to a pitch: “You’ve got to really commit (to a pitch), not batten pass!”

“For small to medium sized agencies (relatively) pitching is a lot more expensive.”

“If someone asks you to respond to a pitch in less than 2 weeks, walk away.”

14 mins What are the stages of a pitch response?

21 mins What is a good win rate for agencies when pitching?

“My advice would be to pitch to win more”

“If your being selective a good pitch win rate is about 40- 50%”

“Some pitches are pitch and learn into a different sector”

25 mins What’s the difference between a chemistry and a tissue session?

30.25 mins The problem of ghosting in the PR sector.

32 mins Do clients understand the level of investment agencies are putting into the pitch process?

34 mins Has ghosting taken over from procurement as the most frustrating part of the pitch process?

“I’m a fan of procurement.”

36 mins How many pitch rehearsals should you have?

37 mins What is slide 47 syndrome?

“The slides are your backing singers, You are Beyonce!”

“Always go for the earliest pitch slot.”

39 mins Why you should always try and have the pitch at the agency’s office.

41 mins What are the red flags for agencies when to walk away from a pitch: 1) no access to the stakeholders, 2) no budget and 3) unrealistic timelines.

42 mins Is it not mad that so few ideas from a pitch ever get used?

44 mins Should all pitches just be limited to one idea?

“Virtual is really difficult to get that winnable chemistry.”

“Hybrid is really difficult”

370 حلقات

#Business #Marketing #PRmoment #Public Relations #Reputation #Pr Life Stories #Entrepreneur #Communication

How to pitch successfully in PR

PRmoment Podcast

12 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Welcome to the PRmoment Podcast.

This week we’re chatting to Kat McGettigan, founder of Fine Lines about how to pitch successfully.

Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.

On the show, we talk about how agencies can improve their pitch techniques but we’re also going to take a step back and look at the broader area of growth strategies for PR firms.

Kat was last on the podcast discussing this theme a couple of years ago, so this is an updated perspective on the PR pitching world.

Testimonials from previous delegates on the PR Masterclasses microsite. It is an incredible programme, with a great atmosphere and well worth your time if you are a PR agency leader.

Finally, thanks to our PRmoment Podcast sponsors, The PRCA.

2 mins Kat outlines the key elements of a successful pitch from an agency's perspective: Chemistry, Clarity, Commitment and Conviction.

“The short answer is winnable chemistry.”

5.30 mins How do you build chemistry with someone you’ve never met?

10 mins Commitment to a pitch: “You’ve got to really commit (to a pitch), not batten pass!”

“For small to medium sized agencies (relatively) pitching is a lot more expensive.”

“If someone asks you to respond to a pitch in less than 2 weeks, walk away.”

14 mins What are the stages of a pitch response?

21 mins What is a good win rate for agencies when pitching?

“My advice would be to pitch to win more”

“If your being selective a good pitch win rate is about 40- 50%”

“Some pitches are pitch and learn into a different sector”

25 mins What’s the difference between a chemistry and a tissue session?

30.25 mins The problem of ghosting in the PR sector.

32 mins Do clients understand the level of investment agencies are putting into the pitch process?

34 mins Has ghosting taken over from procurement as the most frustrating part of the pitch process?

“I’m a fan of procurement.”

36 mins How many pitch rehearsals should you have?

37 mins What is slide 47 syndrome?

“The slides are your backing singers, You are Beyonce!”

“Always go for the earliest pitch slot.”

39 mins Why you should always try and have the pitch at the agency’s office.

41 mins What are the red flags for agencies when to walk away from a pitch: 1) no access to the stakeholders, 2) no budget and 3) unrealistic timelines.

42 mins Is it not mad that so few ideas from a pitch ever get used?

44 mins Should all pitches just be limited to one idea?

“Virtual is really difficult to get that winnable chemistry.”

“Hybrid is really difficult”

370 حلقات

#Business #Marketing #PRmoment #Public Relations #Reputation #Pr Life Stories #Entrepreneur #Communication

All episodes

1
The Feb 2025 review of biggest UK PR pitches, mergers and acquisitions with Andrew Bloch 29:05

منذ 10 أيام29:05

29:05

Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins, mergers a d acquisitions that the PR sector has seen in February 2025. Bloch is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies. He launched Andrew Bloch & Associates in 2020 and Big Dog Talent in January 2025 There’s a couple of new webinars that have gone live including The World's Greatest PR Research , which is a new topic, where we highlight the insight of some of the best PR related insight we’ve seen recently. Also now live is our free to attend Why PR has an attention advantage on social with the folks from Tangerine. Tickets are now available for both The PRmoment Awards shows , including the London Ceremony at Park Plaza Westminster on Thursday 27 March 2025 and the Manchester Ceremony at Manchester Hall on Thursday 3 April 2025. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Bloch and PRmoment founder Ben Smith discussed: This month's run down of the biggest PR pitches: Linkedin appoint Ketchum Nomad Foods appoint Burson Husqvarna appoint Burson Hello Fresh/Green Chef appoint John Doe Field Doctor appoint Shook IFIT+ Nordic Track appoint Shook Ordnance Survey re appoint Markettiers Autotrader appoint Hope & Glory The Growth Foundation appoint Words+Pixels Disaronno appoint Mercieca Oxford Landing Wines appoint Frank Gu appoint Tin Man Radisson appoint W Utility Warehouse appoint Here Be Dragons Travel Supermarket appoint JBH This month's biggest M&A activity in public relations Stagwell merged Hunter and KWT Global Connect Group (Strategic Comms) acquire majority stake in Linco, an Edinburgh based Public Affairs Publicis acquire BR Media Group…

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The Career Edit: Why PR recruitment is a lot like dating 36:56

منذ 12 يومًا36:56

36:56

Today, the PRmoment Podcast has launched a new series, The Career Edit. Co-hosted by PRmoment’s editor Elizabeth Howlett and Dean Connelly, founder of PR recruitment firm Latte, the series will delve into the biggest debates surrounding the world of work and recruitment within the public relations industry. Connelly and Howlett’s combined expertise in PR, recruitment, HR, talent and retention allows the pair to take an unflinching look at some of the main bugbears and barriers agency leaders and PR practitioners face. In this first episode, the duo discuss the latest people moves of February 2025 (accurate at the time of recording), before moving on to the month’s Valentine’s Day themed hot topic exploring why recruitment is a lot like dating. Many thanks to the PRmoment Podcast sponsors the PRCA. 2 mins: Connelly and Howlett discuss notable PR people moves from February 2025 Siobhan Shea-Simonds joins Headland from Teneo. Comments from Kerry Parkin, founder and CEO at Sway and Ed O'Brien, head of issues and media management, global corporate affairs team at KPMG. Guto Harri, former director of comms for Downing Street under Boris Johnson becomes PR advisor for Oxbridge Boat Race Nerissa Chesterfield, former director of comms at 10 Downing Street under Rishi Sunak, moves to Chelsea Football Club Eva Omaghomi, who spent 17 years as King Charles' senior advisor, has launches her own agency, Forster Jones & Associates. 8 mins: Why recruitment is like dating 9 mins: Connelly discusses how to trust your gut “The reality is our gut feeling is coming from data, and we need to solidify what that is.” 12 mins: Howlett opens conversation around what to say on job interviews to find out about the company culture 16 mins: Connelly talks on how to spot the green flags “It shows emotional intelligence when someone is honest about challenges in the business.” 20 mins: Howlett compares job interviews to meeting the parents for the first time 23 mins: How do you break up with your employer and still be friends? 30 mins: Can PRs call out toxic workplaces without making it worse and risking professional reputation?…

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What is the role of a modern trade association? 25:43

منذ 21 يومًا25:43

25:43

Welcome to the latest PRmoment podcast. Today we’re chatting to the PRCA’s Interim CEO Sarah Waddington about her plans for the organisation. In January this year Sarah was appointed to the role, having been appointed to the board of the organisation in 2023.. Sarah is about a month into the role but in that time the PRCA has joined the CBI, launched a PR Pitch guide and Ketchum has rejoined, having left back a couple of years ago. In a moment of gorgeous irony, thanks so much to the PRmoment Podcast sponsors the PRCA. Do check out the programme for our next webinar on “ The World’s Greatest PR Research .” It's on 19th Mar 2025, starting at 3:30PM UK time. In this exclusive webinar, PRmoment editorial team have picked the best PR research they have seen in the past 12 months. Sarah welcome to the show 1 mins What is the role of a modern trade association? 6 mins What is the business model of a trade body? What are the revenue streams? 7 mins What would you say are the priorities for the PRCA currently? “Member value is number one…we’re aware agencies and in-house teams have faced difficult times in the past few years…My priorities: the fee structure. We’re doing a piece of work at the moment to make sure that is fit for purpose and reflects the market.” 8 mins Which regions around the world does the PRCA operate in? 11 mins There is a huge diversity and variance of what PRCA members want from a trade body, does that mean it can try and do too much, and become too complex an organisation? 13 mins What do PRCA members tell you they want from the organisation? 15 mins How many people does the PRCA employ now? How many members does it have? Agencies? In-house? Individual? 16.30 mins Both UK PR trade bodies (The PRCA and the CIPR) made a loss in the last financial year. Why does Sarah think that is? “The economy hasn’t really picked up…Anybody who is a member of an industry body right now, is looking at their subs and saying ‘what am i getting for this?’ It’s alright paying subs when life is good and margins are high. It is right when that is scrutinised." 21 mins It's obviously early days in Sarah’s leadership stint at the PRCA but what are her ambitions for the organisation? “Right now it’s (about) consolidation and financial stability.” “If we’re looking at the fee structure, there is clear growth to be had from the regions.” 22 mins Sarah has been involved with the leadership of the PRCA and before that the CIPR. So she knows your way around PR professional associations. Broadly is she in favour of leaner organisation or an expansionist strategy? Sarah also updates us on PR’s forever question: The PRCA/CIPR merger.…

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Editorial content drives 61% of ChatGPT's results 21:53

منذ 27 يومًا21:53

21:53

Welcome to the latest PRmoment podcast. Today we’re chatting about some new research that looks at the impact of earned media on ChatGPT’s content . On the show to talk about this is Darryl Sparey, the MD and Co-Founder of Hard Numbers, a PRmoment award winning communications consultancy. Hard Numbers is predominantly an B2B PR firm, working with clients like BT Group and Nebius AI, but also with consumer clients like PDD, Roadchef. It has around 20 staff, and a fee incoming approaching £2m. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Onclusive), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Darryl and Ben Smith spoke about: 2 mins Darryl talk to us about the approach you took for Coverage to Capital 4 in terms of the methodology? 4 mins What content sources does ChatGPT use? “Editorial content drives 61% of ChatGPT's content.” 5 mins What was the impact of earned media overall? And by the criteria you set, so: quality, trust, innovation and value? 8 mins Owned media was the second biggest source of data for ChatGPT. 11 mins What were the other most used sources of information about a company?: Earned Media Owned media Customer review sites and ratings, Industry awards and lists 12 mins What sources of media does ChatGPT not use? 14 mins What are the implications for this report for PR? 15 mins What are the implications of this report for publishers and journalism? 16 mins The irony of LLMs being built on journalistic content from a publishing business model that they might destroy. 20 mins What are LLMs for PR professionals? Another channel? Or more than that?…

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Biggest PR pitches, mergers and acquisitions in January 2025, with Andrew Bloch 32:37

منذ 4 weeks32:37

32:37

Welcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in Jan 2025 Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies. Andrew launched Andrew Bloch & Associates in 2020. There’s a couple of new webinars that have gone live including The Worlds Greatest PR Research , which is a new topic, where we highlight the insight of some of the best PR related insight we’ve seen recently. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. 1 mins Why Andrew is feeling optimistic about 2025. 2 mins This month's round up of PR’s biggest pitch wins: The Children’s Society appoint Smarts Oxfam appoint Hope & Glory Adidas Manchester Marathon appoint PHA Sport in Mind mental health charity appoint Work in Class Remy Cointreau appoint LX Bella + Duke (pet wellbeing) appoint Aisle 8 Napo Pet Insurance appoint Munch for PR – Flabbergast for Social media Generator (global hospitality brand) appoint Munch and Flabbergast Grenade appoint Tin Man For Goodness Shakes appoint Rooster National Lottery Operator (Allwyn Group) appoint M&C Saatchi Alton Towers appoint Smoking Gun Holocaust Memorial Day appoint Atalanta Hublot (LVMH) appoint W Yo Sushi appoint Earnies Budweiser brewing Group appoint Hanover. Air Canada appoint PC Agency Government Digital Service appoint Four 24 mins This month’s run down of M&A in public relations: Stagwell set to acquire Unicepta Stagwell acquire Create Group Marketbridge (US marketing firm) acquire April Six – Part of Mission Group (listed holding company) Cavendish acquire Deryn…

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Over half of female PR professionals have been subject to harassment in their careers, according to global study 29:57

منذ 5 weeks29:57

29:57

Today on the PRmoment podcast we’re discussing the results of Global Women in PR’s Annual Index with Zeno UK MD Jo Patterson and Charlotte West Lenovo, vice president global corporate communications and board director of the Lenovo Foundation. 976 Female PR professionals around the world took part in the survey. Before we start don’t miss our next PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Jo, Charlotte and Ben Smith discussed: 3 mins Jo talks us through the top line findings from this research. “Things are getting worse, not better for women in the workplace.” “The sentiment for flexible working amongst employers is in decline.” “51% of women working in PR globally have experienced harassment.” 5 mins Jo talks about the different forms of harassment of women at work. “Seniority is no guarantee of protection (from harassment.) “The most common source (of harassment) is people’s immediate bosses.” “56% of the women who experienced harassment didn't report it.” 12 mins Charlotte talks about the steps she takes to ensure harassment doesn't take place in her teams. 13 mins Lots of very high profile, very successful, almost always white men are behaving badly currently. Is this increase in the number and profile of poor male role models impacting the level of harassment of women? 19 mins Jo and Charlotte talk about global flexible working trends in PR, from an employee perspective.…

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PR and Measurement: it's a long story 27:21

منذ 5 weeks27:21

27:21

Welcome to the PRmoment podcast, with editor Elizabeth Howlett and founder Ben Smith and we’re talking all things measurement and data. Ben has been putting together PR measurement and analytics conference programmes since 2009. So he’s been an interested observer of that intersection for 16 years, so it's safe to say Ben understands the players, the bluffers and the issues when it comes to PR data, analytics and measurement. No matter where you are on the PR data, analytics and measurement journey, you’ll improve your understanding of this dynamic and innovative area of communications of you attend PR Masterclass: The Intersection of Data, Planning and Measurement on 6th Feb. Both virtual and face to face tickets are currently available. If you want to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications - then this is the PR Masterclass event for you. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here is a summary of what Ben and Elizabeth discussed: 2 mins PR and measurement - it's a long story and Ben talks us through why. 8 mins Ben talks about 15 years of putting together PR Analytics programmes and what the key issues and themes need to be. 9 mins Ben reminisces a period of when PR people were searching for a silver bullet measurement solution. 11 mins Ben gives a shout out to AMEC’s Integrated Measurement Framework . 13 mins Ben gives a run down of the speakers and themes for PRmoment’s upcoming PR Masterclass: The Intersection of Data, Planning and Integration.…

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Louise Findlay-Wilson, managing director, Energy PR on the PRmoment podcast 29:15

منذ 7 weeks29:15

29:15

Today on the PRmoment Podcast we’re talking to Louise Findlay-Wilson, managing director, Energy PR. Louise founded Energy PR 29 years ago. It’s a £1.1 m fee income business with 11 employees. Energy PR is a generalist PR firm with a specialism in digital PR, so the SEO and link building side of things. Current clients include InnovateUK, the New York Toy fair and Trooli. We’ve just launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Louise and PRmoment founder Ben Smith discussed: 2 mins Louise talks about the digital PR market at the moment? 5 mins There were already more journalists than PRs and the SEO community has planted itself of PRs front lawn and that seems to have impacted the already imbalanced ratio of journalists to PRs? 10 mins What is the likely impact of AI on search? “The zero click economy coming out of Google is a challenge for a lot of companies everywhere.” 15 mins Will the Google: SEO community dance continue forever? 17 mins Louise talks about the timeline of Energy PR between the first 15 years and the second 15 years - the first phase she kept the business relatively small, the second phase saw her grow the business. “In the first phase I had one foot on the accelerator and one foot on the break.” “Phase 2 I concentrated on growing it and recruited a fantastic deputy MD in Susannah Morgan.”…

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Will Hart Announces the Speakers and Themes for the Next Semester of Masterclass on PRmoment Leaders 24:49

منذ 8 weeks24:49

24:49

On the podcast today I’m chatting with Will Hart about the launch of PRmoment Leaders 3rd semester, from late Jan to April 2025. We also talk about the PR agency market currently and where it's at after an eventful 2024. Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don’t miss the opportunity to create proof points of the quality of your agency’s work. Thanks so much to the PRmoment Podcast sponsors the PRCA. 2 mins Will reminds us about what PRmoment Leaders is all about? 5 mins What are the challenges faced by PR agency directors currently - the people who are likely to be the future leaders of their businesses. “They are too time poor… delegation is an important theme for these people.” “A PR agency's greatest strength is also its greatest weakness. People often work down a level because they are so great at individual relationships, clients don’t let them go. They get trapped in their client relationships." “There is an ongoing experiment in optimising hybrid working.” “Everyone is dealing with huge ongoing disruption and change. And the pace just gets quicker.” 9 mins Will, through PRmoment Leaders, has a unique perspective on the PR agency market atm: “One huge difference I see is the difference between the independent agencies and the holding company firms.” “From the people we have in our cohort, you’ve got to feel positive about the new business environment.” Here’s the link Ben Smith mentioned to the show with Warren Johnson on a previous PRmoment Podcast. 14 mins Will talks about PR agency talent trends. 17 mins Will talks us through the Masterclass speakers for the third semester of the agency cohort of PRmoment Leaders. More info about this semester here . 1. Jonathan Hughes Edelman, EMEA COO How to create and lead a PR agency in a constant state of evolution 2. Jonny Bentwood Golin, global head, data & analytics Why data storytelling matters and how to do it well 3. Charlotte West, Lenovo, VP global corporate comms Future-proofing the agency/client relationship 4. Howard Jones, Telecoms sector, comms director What is the role of earned media in today's integrated world? 5. Jo Patterson. Zeno London, managing director PR agency governance. Not as boring as it sounds 6. Adrian Ma, Fanclub PR, founder and managing director What’s the point of purpose (when almost everyone is doing it)? 22 mins Will talks about PRmoment Leaders In-House programme for the second semester of PRmoment Leaders: 1. Caroline Fisher, ASICS, comms director How PR is taking the lead in integrated campaigns 2. Sheeraz Gulsher,People Like Us & Braver, founder How to improve the diversity, inclusion and retention of PR teams 3. Marsid Greenidge. Vesuvius, group head of comms PR and Internal Comms - how does the relationship work best? 4. Richard Baines, The Amber Group, founder & director Harnessing personality types for team success 5. Sian O’Keefe, FMCG comms director How to build and maintain great agency partnerships…

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Rich Leigh, founder Radioactive PR on the PRmoment podcast 43:11

منذ 8 weeks43:11

43:11

Today on the PRmoment Podcast we’re talking to Rich Leigh, founder Radioactive PR. Rich founded Radioactive PR 10 years ago, so it’s another one of our birthday podcasts. Radioactive now has 6 employees and it’s fair to say it's been a bit of a rollercoaster ride for the business over the last few years and Rich is going to talk us through that journey on today's show. I’d describe Rich as a portfolio PR entrepreneur. He launched Bloggabase back in the day, as well as PR Examples which is now known as Famous Campaigns. He also wrote a book called Myths of PR . These days he runs Radioactive as well as hosting his own successful podcast The Starting Line where he interviews with entrepreneurs, entertainers and athletes. Before we start don’t miss our next PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. The other big news in public relations is that the PRmoment Awards 2025 final entry deadline is this Friday the 17th January.. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Rich welcome to the show 4 mins Rich launched Radioactive PR 10 years ago. How have those 10 years been? 5 mins Why Rich Leigh’s PR story is such an amazing one. “My upbringing was quite a different one. Quite a violent one…there were lots of prison visits. Lots of drugs around us.” “I always just thought, if I did the exact opposite of the things I saw happen in front of me, then I have the chance of breaking the cycle.” 7 mins Rich talks about his previous PR launches Bloggabase and PR Examples “I can fail and fail and fail. Nothing fazes me. If you grew up like I did. Not getting a bit of coverage doesn't really matter.” 14 mins Rich talks about his long time colleague and friend: Andy Barr “Andy was the first good man I ever met. Most of the men in my life had been in and out of prison." “He gave me a chance. I dropped out of school and had a baby and said ‘hey, employ me.’ And he gave me a chance.” 17 mins Rich talks about the start of Radioactive. 18 mins After 6 years the business was up to 30 employees in 2021. Now it has 6 employees. Rich talks us through what happened. 20 mins Rich had to make a lot of people redundant? That's tough on them but it's also tough on the employer. “We had to let a lot of people go. (It was) a really really rough time.” “We were unprofitable to the tune of hundreds of thousands of pounds. Easily.” “You feel like you’ve failed.” 27 mins Rich talks about why digital PR, so the link building element from earned media, has become such a tough market. “At one stage it (digital PR) was 80% of our work.” 31 mins Why digital PR has done huge harm to the PR: journalist relationship. 37 mins Rich talks us through his biggest mistakes. 39 mins And his biggest successes. “I’ve changed my life entirely.” 41 mins Rich talks us through how he's evolved into a portfolio PR entrepreneur. “The advice was: don’t go to prison and if you get a job - keep it.” 43 mins What's next for Rich Leigh?…

1
The PRmoment Awards Final Entry Deadline is 17th Jan and New Top 10 Most Shortlisted League Tables Announced 7:53

منذ 8 weeks7:53

7:53

Welcome to this special episode of the PRmoment Podcast where I'll briefly talk about some to the most important elements about The PRmoment Awards . If you didn't know already, it's 1 week until the final entry deadline for The PRmoment Awards. In this special podcast, PRmoment founder and Ben Smith outlines some of the changes we've seen to the PRmoment Awards in the last 2 years, including: To recap some exciting changes for 2025 New for 2025 Most Shortlisted League Table, a Winners Top 10 and increased profiling of award winning campaigns Improved for 2025 Instant feedback on your entry post the shortlist announcement if you weren't shortlisted The Regional Champions Scheme Ben also talks listener through the judging criteria for the PRmoment Awards which are available for all to view in the PRmoment Awards entry pack . You can also download the entry form here. Our final entry deadline is fast-approaching on 17th January. If you want to be celebrating with the best of the best this March or April, then take a look at our categories on the PRmoment Awards microsite.…

1
Sourcecode's Global Communications report, a discussion with Giles Peddy 28:06

منذ 9 weeks28:06

28:06

Sourcecode’s UK MD Giles Peddy and PRmoment founder Ben Smith discuss a summary of SourceCode’s Global Trends Report , highlighting key global and regional trends in communications and marketing. This report provides insights to help navigate the current dynamic environment. It is based on a foreword by Foresight Factory (trends consultancy) and perspectives from SourceCode US & UK, and its partners in LATAM, Asia, and the Middle-East. Before we start, we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Early bird ticket prices are available until December 20th. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Global Trends identified in the report: AI and Cybersecurity: AI integration and deepfake technology are reshaping trust in media and communications. Cybersecurity concerns are growing, with the global cybercrime cost projected to reach $14 trillion by 2028. Misinformation: Disinformation spreads rapidly in today’s digital landscape, impacting brand trust and political narratives, making vigilance essential. Sustainability : Sustainability is becoming critical across all industries. Though efforts toward Net Zero are inconsistent, regulatory pressure is increasing demand for transparent corporate reporting. Nostalgia Marketing: Brands are finding success with nostalgic elements, tapping into familiarity to strengthen customer connections. Micro-Generational Marketing: Targeting distinct generational groups within broader demographics is proving essential for brand relevance. Regional Highlights identified in the report: North America : Internal communication strategies are emphasized for productivity and retention. Digital immune systems are recommended to safeguard digital infrastructure and customer trust. UK & Europe: Renewable energy efforts are accelerating, with a target of 42.5% by 2030, and recent political shifts necessitate new approaches to stakeholder engagement. Middle East: The region is advancing in digital assets, blockchain, and Web3. Major tech investments align with Saudi Arabia’s Vision 2030 and offer strong opportunities for growth in tech and finance. Asia-Pacific: Economic growth remains positive despite geopolitical tensions. There’s a high demand for data-driven strategies and talent development to support the tech ecosystem. LATAM: Hyper-localization in content is key, with sustainability at the forefront of consumer expectations. Authentic content is essential to foster trust in a rapidly digitalizing market. These insights reinforce the importance of agility, creativity, and proactive communications strategies in today’s “Never Normal” environment. The full report includes a more detailed analysis for each region.…

1
The UK PR Recruitment Market 2024: The Year in Review with Latte founder Dean Connelly 20:37

منذ 10 weeks20:37

20:37

Today on the PRmoment Podcast we’re talking to Latte founder Dean Connelly about the PR recruitment market in 2024. The reason for analysing the recruitment market in PR is that it tends to reflect the confidence of the sector. If firms are recruiting, they are feeling confident, if they are not recruiting they tend to be more concerned about the future. Latte is a PR recruiter in London and Sydney and Dean founded the firm in 2016. Before we start, we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Early bird ticket prices are available until December 20th. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. For some more perspective on the current PR recruitment market, take a look at this Linkedin discussion . Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what PRmoment founder Ben Smith and Dean discussed: 3 mins Dean outlines the current state of the PR recruitment market. “We’re seeing more corporate and tech roles coming through but consumer is quiet.” “The first half of the year for us in consumer was quite busy but it's seen a steady decline.” 6 mins Why the move to project income and shorter turnaround times on briefs has impacted the recruitment sector for full time employees. 9 mins Which sectors are up/down in PR recruitment currently? “One consistent message is inconsistency.” “Covid growth meant unrealistic financial targets were set.” 14 mins Dean runs us through his PR recruitment heat thermometer for Q1, Q2, Q3 and Q4. 15 mins The most in demand jobs titles: Account manager to account director. 17 mins Which job titles are less in demand? 18 mins Dean outlines his talent trends of 2024 and predictions for 2025.…

1
The PR Pitch Process: The Client Perspective. Tui’s Amy Dowling on the PRmoment Podcast 35:51

منذ 11 weeks35:51

35:51

Today on the PRmoment Podcast we’re talking to Amy Dowling, head of markets communications at Tui about the PR pitch process from a client’s point of view. We’ll cover the issue of client ghosting and discuss why it happens. Amy will also share her 11 step process of how to run a PR pitch. Finally, Amy will give her top tips for PR agencies on how to pitch better. If you haven't heard already I’m pleased to say we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Amy and PRmoment founder discussed: Amy recently ran a consumer PR pitch process which has been described by those involved as “robust, fair and on time.” Amy explains why the pitch process is so important from the client’s perspective. 4 mins Amy talks us through her 11 stage pitch process. Align stakeholders - What is your ultimate goal? What are your broad comms and business objectives? When do you want the work to start? Work backwards from a timeline perspective. Define your budget - perhaps bronze, silver or gold alternatives. Develop your long list of relevant agencies (Perhaps up 10-12 agencies) Post initial agency approaches, research and understand any potential conflicts. Which may rule some agencies out. Align with procurement: make sure they understand what you are looking for. Chemistry or tissue session with the agencies on the long list. These agencies should have been sent a pre tissue pack in advance. After the chemistry session the long list is cut down to 4 agencies. All those who were not successful were given written feedback within a week. “Sometimes you don’t know what you don't want until it’s there. Or what you do want, until it’s in front of you.” The brief for the pitch is issued. (Approx. 4 pages: Including budget, objectives, do’s, don'ts, context. insight, audience, business background etc) Workshop briefing session feedback session: Agencies meet the PR lead for the brand and marketing teams to sense check and ask questions. 4 weeks between the workshop and the pitch Procurement submission for the agencies - DEI, business health etc. Procurement scores this documentation, which is in addition to and alongside the creative pitch process. “As a sector, if we could standardise the procurement form it would save agencies a lot of time.” Ben Smith The pitch and a decision within 10 days. Feedback was given by telephone, again within 10 days.…

1
The 2024 PR Agency Review with W Communications founder Warren Johnson 26:13

منذ 12 weeks26:13

26:13

It’s my twice yearly chat with W Communications founder and CEO Warren Johnson and today it’s our 2024 PR Agency Year in Review. It’s been quite the year. Some have described it as the year that never was! But could it have been worse? And has PR the latter half of Q3 and into Q4 actually come good? Warren founded W Communications in 2009. It now has global revenues of £20m and a headcount of 200, with 140 in London and 60 across the rest of the world. Over the next half hour or so Warren and I will discuss the ups and downs of agency life over the last 12 months. Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don’t miss the opportunity to create proof points of the quality of your agency’s work. Thanks so much to the PRmoment Podcast sponsors the PRCA. 2 mins Warren, on how has 2024 been for W. “The dismantling of the retainer model accelerated this year.” “We and the rest of the industry are having to re-tool into a more management consultancy style project based business” “We’re seeing a greeter and greater appetite to buy more services from PR consultancy businesses.” “It’s busy, I wouldn't say it's as profitable as it has been.” “We’re having to work harder than ever to maintain our strong margin.” “You can often have clients bump a project with little or no notice and also no penalty and that’s a drag on margin. Until we get that fixed.” “If you don’t know what the world looks like in 3 months, let alone 6, why would you plan for 9 months out.” 9 mins Why is retaining PR agency margins tougher than ever? 10 mins What are the implications of the move towards project based fees on the talent profile of PR agencies? 11 mins Is a retainer relationship ever better for the client? “If you want to partner with an agency properly, then a retainer is always better.” 13 mins In which sectors is PR spend up/down? “Love a bit of B2B. No one is ever going to cut budgets driving CEO fame or lead gen.” “Sport for us has been huge. Biggest growth area. Insatiable appetite for briefs coming in.” “Travel has been strong." “We’ve had some very good wins over the last 5 days. It’s been nice to go into Christmas with some wins under our belt." 17 mins Warren’s top tips for any independent PR agency CEOs out there on how to manage their businesses in this new project lead income, more agile business environment. “Challenge every way of working. Make sure it’s match fit.” “Agency bosses need to get out. Get into the office. Spend time with your staff IRL, go out and see clients.” “PR agency owners are making money but not enjoying it.” 20 mins What talent trends have you seen this year? “Lots of big senior names have become available, particularly client side.” “At a lower level there’s bound to be a slight reduction in grad level intake just because of the cost of bringing them in and the quite often poor quality of talent coming in. The costs versus talent quality is beginning to become imbalanced.” 23.30 mins Warren’s thoughts on the Omnicom, IPG merger. Historically these holding companies mergers happen because of the ad agencies and the PR firms either innocent bystanders, or potentially innocent victims, depending on how cynical you’re feeling at the time. Is this one the same? “The PR agencies are a rounding error of that deal.” 25 mins Warren reflects on the busyness of PR’s 2024 pitching Golden Quarter. 27 mins How does Warren think PR will fair 2025?…

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PRmoment Podcast « » How to pitch successfully in PR

How to pitch successfully in PR

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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How to pitch successfully in PR