Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

Subscription Stories: True Tales from the Trenches

المحتوى المقدم من Robbie Kellman Baxter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Robbie Kellman Baxter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

1+ y ago 32:51

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The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard enough to launch a subscription startup on your own—doing it inside a large manufacturer adds a whole level of complexity.

In today’s conversation, Mailin shares the challenges she faced in launching the business, how she’s transformed the culture to one of access, not ownership, and the right kind of team to support subscription innovation in manufacturing.

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#Entrepreneur #Business #Robbie Kellman Baxter #MBA #Best Practices