Rajar’s results for Q2 2024

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1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 12 يومًا33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 17:29

MP3•منزل الحلقة

Welcome to the PRmoment Podcast.

This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom

Raja publishes the listenership figures each quarter, which is good for insightful for PR, curious about how the public engages with radio and how the market is performing

On the show today, we have Alex Blakemore, senior producer at Markettiers, who will discuss the latest Rajar results for Q2 2024.

FIFTY-ONE MILLION PEOPLE!

That's the number of people tuning into the radio every single week, according to the latest RAJAR figures released today.

These figures cover the period from April to June this year, encompassing a General Election and the start of the summer of sport – no wonder we've been glued to our favourite stations for the latest updates!

Commercial radio now reaches over 40 million listeners every week. Diving deeper into the data, Jordan North's debut results for the Capital Breakfast show an impressive increase of more than 250,000 listeners quarter on quarter.

Other exciting news is the rise in BBC Local Radio listenership, up from 6,852,000 to 7,046,000 weekly listeners. This growth includes increases for stations like BBC Radio Gloucestershire, BBC Radio Cornwall, BBC Radio London, BBC Radio Guernsey, and BBC Radio Bristol, to name just a few.

If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you.

It features a new educational syllabus that will help develop and retain your senior team members while preparing them to lead your business and drive future growth.

Containing 11 learning and networking elements, the PRmoment Leaders subscription package has been designed to flex around busy teams and individual learning styles

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here is a summary of what Alex and PRmoment editor Elizabeth Howlett discussed:

1.30 mins Alex summarises the key insights for this latest quarter of Rajar's results

“Another fabulous quarter for radio.”

“51 million people are listening to the radio each week…26 hours a week.”

3 mins What's behind the increase in radio listening habits?

“Commercial radio is winning the race at the moment.”

“Global remains the number 1 commercial radio organisation in the UK.”

“At Capital's breakfast show, Jordan North has added a quarter of a million listeners”

5 mins "People are turning to the radio because it is a trusted platform."

“Radio 2 remains the UK’s favourite radio station.”

9 mins A discussion about how radio is such an adaptable channel, from smart speakers to in the car.

“It comes back to (radio's) relatability.”

12 mins Some actionable top tips for PR when thinking about their radio campaign planning.

13 mins Alex makes his predictions for radio in Q3 2024.

370 حلقات

#Business #Marketing #PRmoment #Public Relations #Reputation #Pr Life Stories #Entrepreneur #Communication

PRmoment Podcast

Rajar’s results for Q2 2024

PRmoment Podcast

12 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Welcome to the PRmoment Podcast.

Raja publishes the listenership figures each quarter, which is good for insightful for PR, curious about how the public engages with radio and how the market is performing

On the show today, we have Alex Blakemore, senior producer at Markettiers, who will discuss the latest Rajar results for Q2 2024.

FIFTY-ONE MILLION PEOPLE!

That's the number of people tuning into the radio every single week, according to the latest RAJAR figures released today.

If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you.

It features a new educational syllabus that will help develop and retain your senior team members while preparing them to lead your business and drive future growth.

Containing 11 learning and networking elements, the PRmoment Leaders subscription package has been designed to flex around busy teams and individual learning styles

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here is a summary of what Alex and PRmoment editor Elizabeth Howlett discussed:

1.30 mins Alex summarises the key insights for this latest quarter of Rajar's results

“Another fabulous quarter for radio.”

“51 million people are listening to the radio each week…26 hours a week.”

3 mins What's behind the increase in radio listening habits?

“Commercial radio is winning the race at the moment.”

“Global remains the number 1 commercial radio organisation in the UK.”

“At Capital's breakfast show, Jordan North has added a quarter of a million listeners”

5 mins "People are turning to the radio because it is a trusted platform."

“Radio 2 remains the UK’s favourite radio station.”

9 mins A discussion about how radio is such an adaptable channel, from smart speakers to in the car.

“It comes back to (radio's) relatability.”

12 mins Some actionable top tips for PR when thinking about their radio campaign planning.

13 mins Alex makes his predictions for radio in Q3 2024.

370 حلقات

#Business #Marketing #PRmoment #Public Relations #Reputation #Pr Life Stories #Entrepreneur #Communication

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The Feb 2025 review of biggest UK PR pitches, mergers and acquisitions with Andrew Bloch 29:05

منذ 11 يومًا29:05

29:05

Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins, mergers a d acquisitions that the PR sector has seen in February 2025. Bloch is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies. He launched Andrew Bloch & Associates in 2020 and Big Dog Talent in January 2025 There’s a couple of new webinars that have gone live including The World's Greatest PR Research , which is a new topic, where we highlight the insight of some of the best PR related insight we’ve seen recently. Also now live is our free to attend Why PR has an attention advantage on social with the folks from Tangerine. Tickets are now available for both The PRmoment Awards shows , including the London Ceremony at Park Plaza Westminster on Thursday 27 March 2025 and the Manchester Ceremony at Manchester Hall on Thursday 3 April 2025. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Bloch and PRmoment founder Ben Smith discussed: This month's run down of the biggest PR pitches: Linkedin appoint Ketchum Nomad Foods appoint Burson Husqvarna appoint Burson Hello Fresh/Green Chef appoint John Doe Field Doctor appoint Shook IFIT+ Nordic Track appoint Shook Ordnance Survey re appoint Markettiers Autotrader appoint Hope & Glory The Growth Foundation appoint Words+Pixels Disaronno appoint Mercieca Oxford Landing Wines appoint Frank Gu appoint Tin Man Radisson appoint W Utility Warehouse appoint Here Be Dragons Travel Supermarket appoint JBH This month's biggest M&A activity in public relations Stagwell merged Hunter and KWT Global Connect Group (Strategic Comms) acquire majority stake in Linco, an Edinburgh based Public Affairs Publicis acquire BR Media Group…

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منذ 12 يومًا36:56

36:56

Today, the PRmoment Podcast has launched a new series, The Career Edit. Co-hosted by PRmoment’s editor Elizabeth Howlett and Dean Connelly, founder of PR recruitment firm Latte, the series will delve into the biggest debates surrounding the world of work and recruitment within the public relations industry. Connelly and Howlett’s combined expertise in PR, recruitment, HR, talent and retention allows the pair to take an unflinching look at some of the main bugbears and barriers agency leaders and PR practitioners face. In this first episode, the duo discuss the latest people moves of February 2025 (accurate at the time of recording), before moving on to the month’s Valentine’s Day themed hot topic exploring why recruitment is a lot like dating. Many thanks to the PRmoment Podcast sponsors the PRCA. 2 mins: Connelly and Howlett discuss notable PR people moves from February 2025 Siobhan Shea-Simonds joins Headland from Teneo. Comments from Kerry Parkin, founder and CEO at Sway and Ed O'Brien, head of issues and media management, global corporate affairs team at KPMG. Guto Harri, former director of comms for Downing Street under Boris Johnson becomes PR advisor for Oxbridge Boat Race Nerissa Chesterfield, former director of comms at 10 Downing Street under Rishi Sunak, moves to Chelsea Football Club Eva Omaghomi, who spent 17 years as King Charles' senior advisor, has launches her own agency, Forster Jones & Associates. 8 mins: Why recruitment is like dating 9 mins: Connelly discusses how to trust your gut “The reality is our gut feeling is coming from data, and we need to solidify what that is.” 12 mins: Howlett opens conversation around what to say on job interviews to find out about the company culture 16 mins: Connelly talks on how to spot the green flags “It shows emotional intelligence when someone is honest about challenges in the business.” 20 mins: Howlett compares job interviews to meeting the parents for the first time 23 mins: How do you break up with your employer and still be friends? 30 mins: Can PRs call out toxic workplaces without making it worse and risking professional reputation?…

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What is the role of a modern trade association? 25:43

منذ 21 يومًا25:43

25:43

Welcome to the latest PRmoment podcast. Today we’re chatting to the PRCA’s Interim CEO Sarah Waddington about her plans for the organisation. In January this year Sarah was appointed to the role, having been appointed to the board of the organisation in 2023.. Sarah is about a month into the role but in that time the PRCA has joined the CBI, launched a PR Pitch guide and Ketchum has rejoined, having left back a couple of years ago. In a moment of gorgeous irony, thanks so much to the PRmoment Podcast sponsors the PRCA. Do check out the programme for our next webinar on “ The World’s Greatest PR Research .” It's on 19th Mar 2025, starting at 3:30PM UK time. In this exclusive webinar, PRmoment editorial team have picked the best PR research they have seen in the past 12 months. Sarah welcome to the show 1 mins What is the role of a modern trade association? 6 mins What is the business model of a trade body? What are the revenue streams? 7 mins What would you say are the priorities for the PRCA currently? “Member value is number one…we’re aware agencies and in-house teams have faced difficult times in the past few years…My priorities: the fee structure. We’re doing a piece of work at the moment to make sure that is fit for purpose and reflects the market.” 8 mins Which regions around the world does the PRCA operate in? 11 mins There is a huge diversity and variance of what PRCA members want from a trade body, does that mean it can try and do too much, and become too complex an organisation? 13 mins What do PRCA members tell you they want from the organisation? 15 mins How many people does the PRCA employ now? How many members does it have? Agencies? In-house? Individual? 16.30 mins Both UK PR trade bodies (The PRCA and the CIPR) made a loss in the last financial year. Why does Sarah think that is? “The economy hasn’t really picked up…Anybody who is a member of an industry body right now, is looking at their subs and saying ‘what am i getting for this?’ It’s alright paying subs when life is good and margins are high. It is right when that is scrutinised." 21 mins It's obviously early days in Sarah’s leadership stint at the PRCA but what are her ambitions for the organisation? “Right now it’s (about) consolidation and financial stability.” “If we’re looking at the fee structure, there is clear growth to be had from the regions.” 22 mins Sarah has been involved with the leadership of the PRCA and before that the CIPR. So she knows your way around PR professional associations. Broadly is she in favour of leaner organisation or an expansionist strategy? Sarah also updates us on PR’s forever question: The PRCA/CIPR merger.…

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Editorial content drives 61% of ChatGPT's results 21:53

منذ 28 يومًا21:53

21:53

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Biggest PR pitches, mergers and acquisitions in January 2025, with Andrew Bloch 32:37

منذ 5 weeks32:37

32:37

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منذ 5 weeks29:57

29:57

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PR and Measurement: it's a long story 27:21

منذ 5 weeks27:21

27:21

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Louise Findlay-Wilson, managing director, Energy PR on the PRmoment podcast 29:15

منذ 7 weeks29:15

29:15

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Will Hart Announces the Speakers and Themes for the Next Semester of Masterclass on PRmoment Leaders 24:49

منذ 8 weeks24:49

24:49

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Rich Leigh, founder Radioactive PR on the PRmoment podcast 43:11

منذ 8 weeks43:11

43:11

Today on the PRmoment Podcast we’re talking to Rich Leigh, founder Radioactive PR. Rich founded Radioactive PR 10 years ago, so it’s another one of our birthday podcasts. Radioactive now has 6 employees and it’s fair to say it's been a bit of a rollercoaster ride for the business over the last few years and Rich is going to talk us through that journey on today's show. I’d describe Rich as a portfolio PR entrepreneur. He launched Bloggabase back in the day, as well as PR Examples which is now known as Famous Campaigns. He also wrote a book called Myths of PR . These days he runs Radioactive as well as hosting his own successful podcast The Starting Line where he interviews with entrepreneurs, entertainers and athletes. Before we start don’t miss our next PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. The other big news in public relations is that the PRmoment Awards 2025 final entry deadline is this Friday the 17th January.. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Rich welcome to the show 4 mins Rich launched Radioactive PR 10 years ago. How have those 10 years been? 5 mins Why Rich Leigh’s PR story is such an amazing one. “My upbringing was quite a different one. Quite a violent one…there were lots of prison visits. Lots of drugs around us.” “I always just thought, if I did the exact opposite of the things I saw happen in front of me, then I have the chance of breaking the cycle.” 7 mins Rich talks about his previous PR launches Bloggabase and PR Examples “I can fail and fail and fail. Nothing fazes me. If you grew up like I did. Not getting a bit of coverage doesn't really matter.” 14 mins Rich talks about his long time colleague and friend: Andy Barr “Andy was the first good man I ever met. Most of the men in my life had been in and out of prison." “He gave me a chance. I dropped out of school and had a baby and said ‘hey, employ me.’ And he gave me a chance.” 17 mins Rich talks about the start of Radioactive. 18 mins After 6 years the business was up to 30 employees in 2021. Now it has 6 employees. Rich talks us through what happened. 20 mins Rich had to make a lot of people redundant? That's tough on them but it's also tough on the employer. “We had to let a lot of people go. (It was) a really really rough time.” “We were unprofitable to the tune of hundreds of thousands of pounds. Easily.” “You feel like you’ve failed.” 27 mins Rich talks about why digital PR, so the link building element from earned media, has become such a tough market. “At one stage it (digital PR) was 80% of our work.” 31 mins Why digital PR has done huge harm to the PR: journalist relationship. 37 mins Rich talks us through his biggest mistakes. 39 mins And his biggest successes. “I’ve changed my life entirely.” 41 mins Rich talks us through how he's evolved into a portfolio PR entrepreneur. “The advice was: don’t go to prison and if you get a job - keep it.” 43 mins What's next for Rich Leigh?…

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The PRmoment Awards Final Entry Deadline is 17th Jan and New Top 10 Most Shortlisted League Tables Announced 7:53

منذ 8 weeks7:53

7:53

Welcome to this special episode of the PRmoment Podcast where I'll briefly talk about some to the most important elements about The PRmoment Awards . If you didn't know already, it's 1 week until the final entry deadline for The PRmoment Awards. In this special podcast, PRmoment founder and Ben Smith outlines some of the changes we've seen to the PRmoment Awards in the last 2 years, including: To recap some exciting changes for 2025 New for 2025 Most Shortlisted League Table, a Winners Top 10 and increased profiling of award winning campaigns Improved for 2025 Instant feedback on your entry post the shortlist announcement if you weren't shortlisted The Regional Champions Scheme Ben also talks listener through the judging criteria for the PRmoment Awards which are available for all to view in the PRmoment Awards entry pack . You can also download the entry form here. Our final entry deadline is fast-approaching on 17th January. If you want to be celebrating with the best of the best this March or April, then take a look at our categories on the PRmoment Awards microsite.…

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Sourcecode's Global Communications report, a discussion with Giles Peddy 28:06

منذ 9 weeks28:06

28:06

Sourcecode’s UK MD Giles Peddy and PRmoment founder Ben Smith discuss a summary of SourceCode’s Global Trends Report , highlighting key global and regional trends in communications and marketing. This report provides insights to help navigate the current dynamic environment. It is based on a foreword by Foresight Factory (trends consultancy) and perspectives from SourceCode US & UK, and its partners in LATAM, Asia, and the Middle-East. Before we start, we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Early bird ticket prices are available until December 20th. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Global Trends identified in the report: AI and Cybersecurity: AI integration and deepfake technology are reshaping trust in media and communications. Cybersecurity concerns are growing, with the global cybercrime cost projected to reach $14 trillion by 2028. Misinformation: Disinformation spreads rapidly in today’s digital landscape, impacting brand trust and political narratives, making vigilance essential. Sustainability : Sustainability is becoming critical across all industries. Though efforts toward Net Zero are inconsistent, regulatory pressure is increasing demand for transparent corporate reporting. Nostalgia Marketing: Brands are finding success with nostalgic elements, tapping into familiarity to strengthen customer connections. Micro-Generational Marketing: Targeting distinct generational groups within broader demographics is proving essential for brand relevance. Regional Highlights identified in the report: North America : Internal communication strategies are emphasized for productivity and retention. Digital immune systems are recommended to safeguard digital infrastructure and customer trust. UK & Europe: Renewable energy efforts are accelerating, with a target of 42.5% by 2030, and recent political shifts necessitate new approaches to stakeholder engagement. Middle East: The region is advancing in digital assets, blockchain, and Web3. Major tech investments align with Saudi Arabia’s Vision 2030 and offer strong opportunities for growth in tech and finance. Asia-Pacific: Economic growth remains positive despite geopolitical tensions. There’s a high demand for data-driven strategies and talent development to support the tech ecosystem. LATAM: Hyper-localization in content is key, with sustainability at the forefront of consumer expectations. Authentic content is essential to foster trust in a rapidly digitalizing market. These insights reinforce the importance of agility, creativity, and proactive communications strategies in today’s “Never Normal” environment. The full report includes a more detailed analysis for each region.…

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The UK PR Recruitment Market 2024: The Year in Review with Latte founder Dean Connelly 20:37

منذ 10 weeks20:37

20:37

Today on the PRmoment Podcast we’re talking to Latte founder Dean Connelly about the PR recruitment market in 2024. The reason for analysing the recruitment market in PR is that it tends to reflect the confidence of the sector. If firms are recruiting, they are feeling confident, if they are not recruiting they tend to be more concerned about the future. Latte is a PR recruiter in London and Sydney and Dean founded the firm in 2016. Before we start, we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. Early bird ticket prices are available until December 20th. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. For some more perspective on the current PR recruitment market, take a look at this Linkedin discussion . Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what PRmoment founder Ben Smith and Dean discussed: 3 mins Dean outlines the current state of the PR recruitment market. “We’re seeing more corporate and tech roles coming through but consumer is quiet.” “The first half of the year for us in consumer was quite busy but it's seen a steady decline.” 6 mins Why the move to project income and shorter turnaround times on briefs has impacted the recruitment sector for full time employees. 9 mins Which sectors are up/down in PR recruitment currently? “One consistent message is inconsistency.” “Covid growth meant unrealistic financial targets were set.” 14 mins Dean runs us through his PR recruitment heat thermometer for Q1, Q2, Q3 and Q4. 15 mins The most in demand jobs titles: Account manager to account director. 17 mins Which job titles are less in demand? 18 mins Dean outlines his talent trends of 2024 and predictions for 2025.…

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The PR Pitch Process: The Client Perspective. Tui’s Amy Dowling on the PRmoment Podcast 35:51

منذ 11 weeks35:51

35:51

Today on the PRmoment Podcast we’re talking to Amy Dowling, head of markets communications at Tui about the PR pitch process from a client’s point of view. We’ll cover the issue of client ghosting and discuss why it happens. Amy will also share her 11 step process of how to run a PR pitch. Finally, Amy will give her top tips for PR agencies on how to pitch better. If you haven't heard already I’m pleased to say we’ve now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications. The other big news in public relations is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here’s a summary of what Amy and PRmoment founder discussed: Amy recently ran a consumer PR pitch process which has been described by those involved as “robust, fair and on time.” Amy explains why the pitch process is so important from the client’s perspective. 4 mins Amy talks us through her 11 stage pitch process. Align stakeholders - What is your ultimate goal? What are your broad comms and business objectives? When do you want the work to start? Work backwards from a timeline perspective. Define your budget - perhaps bronze, silver or gold alternatives. Develop your long list of relevant agencies (Perhaps up 10-12 agencies) Post initial agency approaches, research and understand any potential conflicts. Which may rule some agencies out. Align with procurement: make sure they understand what you are looking for. Chemistry or tissue session with the agencies on the long list. These agencies should have been sent a pre tissue pack in advance. After the chemistry session the long list is cut down to 4 agencies. All those who were not successful were given written feedback within a week. “Sometimes you don’t know what you don't want until it’s there. Or what you do want, until it’s in front of you.” The brief for the pitch is issued. (Approx. 4 pages: Including budget, objectives, do’s, don'ts, context. insight, audience, business background etc) Workshop briefing session feedback session: Agencies meet the PR lead for the brand and marketing teams to sense check and ask questions. 4 weeks between the workshop and the pitch Procurement submission for the agencies - DEI, business health etc. Procurement scores this documentation, which is in addition to and alongside the creative pitch process. “As a sector, if we could standardise the procurement form it would save agencies a lot of time.” Ben Smith The pitch and a decision within 10 days. Feedback was given by telephone, again within 10 days.…

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The 2024 PR Agency Review with W Communications founder Warren Johnson 26:13

منذ 12 weeks26:13

26:13

It’s my twice yearly chat with W Communications founder and CEO Warren Johnson and today it’s our 2024 PR Agency Year in Review. It’s been quite the year. Some have described it as the year that never was! But could it have been worse? And has PR the latter half of Q3 and into Q4 actually come good? Warren founded W Communications in 2009. It now has global revenues of £20m and a headcount of 200, with 140 in London and 60 across the rest of the world. Over the next half hour or so Warren and I will discuss the ups and downs of agency life over the last 12 months. Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don’t miss the opportunity to create proof points of the quality of your agency’s work. Thanks so much to the PRmoment Podcast sponsors the PRCA. 2 mins Warren, on how has 2024 been for W. “The dismantling of the retainer model accelerated this year.” “We and the rest of the industry are having to re-tool into a more management consultancy style project based business” “We’re seeing a greeter and greater appetite to buy more services from PR consultancy businesses.” “It’s busy, I wouldn't say it's as profitable as it has been.” “We’re having to work harder than ever to maintain our strong margin.” “You can often have clients bump a project with little or no notice and also no penalty and that’s a drag on margin. Until we get that fixed.” “If you don’t know what the world looks like in 3 months, let alone 6, why would you plan for 9 months out.” 9 mins Why is retaining PR agency margins tougher than ever? 10 mins What are the implications of the move towards project based fees on the talent profile of PR agencies? 11 mins Is a retainer relationship ever better for the client? “If you want to partner with an agency properly, then a retainer is always better.” 13 mins In which sectors is PR spend up/down? “Love a bit of B2B. No one is ever going to cut budgets driving CEO fame or lead gen.” “Sport for us has been huge. Biggest growth area. Insatiable appetite for briefs coming in.” “Travel has been strong." “We’ve had some very good wins over the last 5 days. It’s been nice to go into Christmas with some wins under our belt." 17 mins Warren’s top tips for any independent PR agency CEOs out there on how to manage their businesses in this new project lead income, more agile business environment. “Challenge every way of working. Make sure it’s match fit.” “Agency bosses need to get out. Get into the office. Spend time with your staff IRL, go out and see clients.” “PR agency owners are making money but not enjoying it.” 20 mins What talent trends have you seen this year? “Lots of big senior names have become available, particularly client side.” “At a lower level there’s bound to be a slight reduction in grad level intake just because of the cost of bringing them in and the quite often poor quality of talent coming in. The costs versus talent quality is beginning to become imbalanced.” 23.30 mins Warren’s thoughts on the Omnicom, IPG merger. Historically these holding companies mergers happen because of the ad agencies and the PR firms either innocent bystanders, or potentially innocent victims, depending on how cynical you’re feeling at the time. Is this one the same? “The PR agencies are a rounding error of that deal.” 25 mins Warren reflects on the busyness of PR’s 2024 pitching Golden Quarter. 27 mins How does Warren think PR will fair 2025?…

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