Female Voices in Marketing: Culture, Brand, and Generational Shifts

Beyond the Transaction with Maria Kauffman

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تمت الإضافة منذ forty-two أسبوع

المحتوى المقدم من Maria Kauffman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Maria Kauffman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/exile-3411195">Exile</a></span>

1
Exile

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منذ 8 أياممنذ 8d ago

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شهريا

Welcome to Exile, a podcast about Jewish lives under the shadow of fascism. Narrated by award-winning screen and stage actor, Mandy Patinkin. Untold stories and firsthand accounts drawn from intimate letters, diaries and interviews found in the Leo Baeck Institute’s vast archive. Each episode, a story of beauty and danger that brings history to life. Because the past is always present. Starting November 1, episodes are released weekly every Tuesday. The Leo Baeck Institute, New York | Berlin is a research library and archive focused on the history of German-speaking Jews. Antica Productions produces award-winning non-fiction podcasts, films and series which inform and inspire audiences around the world.

منذ عام واحد 56:39

MP3•منزل الحلقة

Join us as we explore how company cultures evolve, the challenges of maintaining brand authenticity, and the profound impact of generational differences on marketing strategies. From heartfelt stories of family businesses to the importance of diversity in the workplace, this episode offers a rich conversation on the power of empathetic and inclusive marketing.

The discussion also touches on how iconic brands like Apple, Nike, and Target have mastered cultural touchpoints, and the role of AI in shaping future marketing landscapes. Plus, don’t miss a deep dive into the cultural phenomenon surrounding Taylor Swift, the Barbie movie, and their influence on modern branding.

Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

14 حلقات

#Society #Business #Maria Kauffman

Female Voices in Marketing: Culture, Brand, and Generational Shifts

Beyond the Transaction with Maria Kauffman

published منذ عام واحد

MP3•منزل الحلقة

Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership.

Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty

14 حلقات

#Society #Business #Maria Kauffman

كل الحلقات

1
Building West Michigan: Growth, Innovation, and Opportunity with Tim Mroz 42:50

منذ 11 weeks42:50

42:50

In this episode of Beyond the Transaction , Maria Kauffman sits down with Tim Mroz, Senior Vice President of The Right Place, to explore the incredible growth and transformation of West Michigan. From thriving downtown developments to exciting projects like the new amphitheater and soccer stadium, Tim shares insights into how The Right Place is driving innovation and creating opportunities across the region. Tim also discusses the challenges of balancing development with preserving neighborhood character, as well as the role of collaboration in making projects successful. Whether you’re a real estate professional or just passionate about community growth, this episode highlights the vision and dedication shaping the future of West Michigan. Tune in to learn how The Right Place is helping make West Michigan a vibrant place to live, work, and thrive. Don’t forget to subscribe, rate, and share! Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty.…

1
The Art of Storytelling 55:59

منذ 13 weeks55:59

55:59

In this episode of Beyond the Transaction , host Maria Kauffman connects with two master storytellers—Tim Baumgardner and Mario Passera—to explore how great stories can move people, inspire trust, and create lasting connections. With backgrounds in marketing, film, and content creation, Tim and Mario share their personal journeys, favorite storytelling moments, and practical tips for weaving authentic narratives into your business. From childhood memories that sparked their creativity to real-life branding examples that make an impact, this conversation is both insightful and down-to-earth. Tim and Mario discuss the power of putting your audience at the heart of the story, why authenticity always wins, and how small tweaks in how you tell your story can make all the difference. Whether you’re a real estate agent looking to better connect with clients or just someone who loves a good story, this episode is packed with inspiration and practical advice you can use right away. Listen in and learn how to bring your unique story to life. Don’t forget to subscribe, rate, and share! Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty.…

1
Beyond the Marriage Contract: Building a Winning Real Estate Team Together 1:09:15

منذ 15 weeks1:09:15

1:09:15

In this heartfelt episode of Beyond the Transaction, host Maria Kauffman sits down with two real estate power couples who share the challenges and triumphs of building a business together while growing their marriage. They reveal the secrets behind their success, the lessons learned from working side-by-side, and how they’ve navigated everything from differing opinions to balancing work and family life. One couple shares their game-changing realization: “We realized we’d hit our goals a lot faster if we worked together as a team. Once we embraced that, we became the number one team in our company for 14 out of 15 years.” Whether you’re a married duo or simply intrigued by the unique dynamics of couples in real estate, this episode is packed with valuable insights on teamwork, communication, and building a business that thrives. Tune in to hear inspiring stories, practical advice, and a whole lot of heart. Don’t forget to follow, rate, and share to keep these meaningful conversations going! Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty.…

1
Beyond Bias: Championing Fair Housing and Inclusivity in Real Estate 45:38

منذ 17 weeks45:38

45:38

In this eye-opening episode of Beyond the Transaction , host Maria Kauffman talks with two passionate advocates for fair housing—Liz Keegan from the Fair Housing Center of West Michigan and Carrie Vos from Midwest Properties ERA. They dive into the real-world challenges of fair housing, how inclusivity impacts the market, and why DEI (Diversity, Equity, and Inclusion) is a game-changer for real estate. Liz shares impactful stories from her years of fighting for racial justice, while Carrie explains her commitment to leveling the playing field for first-time homebuyers. The conversation covers everything from hidden biases and appraisal disparities to why ongoing education for real estate pros is crucial. If you're ready to make a difference in your community and want to learn how fair housing practices uplift everyone, this episode is a must-listen. You’ll walk away with practical tips and a deeper understanding of how real estate can—and should—be more inclusive. Join us for this inspiring and practical discussion. Remember to follow, rate, and share to spread awareness and help drive positive change. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty.…

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Instagram All-Stars: Real Estate Success Through Social Media 51:43

منذ 20 weeks51:43

51:43

In this episode of Beyond the Transaction , host Maria Kauffman sits down with three incredible real estate agents—Jessica Cech, Rachel Shaw, and Kellie Kalish—to dive deep into their social media success stories. As Instagram All-Stars, these women share how they’ve turned their Instagram presence into a powerful tool for growing their real estate business. From creative video content to engaging with clients authentically, these agents reveal their secrets to building trust, staying top-of-mind, and converting followers into clients. Tune in for insights on leveraging social media to boost your real estate career and learn how to stay true to yourself while standing out in a competitive market.…

1
Till Death Do Us Part - Real Estate Partnerships 1:08:03

منذ 23 weeks1:08:03

1:08:03

In this episode of Beyond the Transaction , we explore the dynamics of real estate partnerships with some of the industry’s top-performing teams. Maria, Jen, Steve, Erin, Jodi, and Rachel share their personal stories—from starting as solo agents to forming successful business partnerships that have stood the test of time. Listen in as they discuss how they’ve tackled shared responsibilities, built trust, and handled conflicts while managing thriving real estate careers. You’ll hear firsthand how they balance client relationships, workloads, and the unique challenges of working together. If you're considering a partnership or looking to strengthen an existing one, this episode provides invaluable lessons on how these teams stay successful in the ever-evolving real estate world. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Tech-Driven Real Estate: The AI Evolution 43:41

منذ 28 weeks43:41

43:41

In this episode of "Beyond the Transaction," host Maria dives deep into the intersection of technology and real estate with special guests Rajeev Sajja, SVP of Digital Marketing and Innovation at Berkshire Hathaway HomeServices Fox & Roach Realtors, and Kevin Swanson, Marketing Manager at Berkshire Hathaway HomeServices Michigan and Indiana Real Estate. The conversation spans the latest trends in AI, how agents can leverage these tools to enhance their business, and what the future holds for tech in the real estate industry. From the power of CRM systems to the emerging role of virtual reality, this episode offers valuable insights for any agent looking to stay ahead of the curve. Tune in to discover how embracing AI can not only streamline your workflow but also deepen client relationships in this rapidly evolving landscape. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Female Voices in Marketing: Culture, Brand, and Generational Shifts 56:39

منذ 32 weeks56:39

56:39

In this special all-women episode of Beyond the Transaction, host Maria Kauffman brings together three dynamic professionals to discuss the intersection of culture, brand, and generational shifts in the business world. Amber Gray, Design Operations Manager at Industry Drive, Anne Drummond, Vice President of Marketing at Advance Local, and Tonia Butterworth, Executive Coach and Owner at InUnity Leadership, share their unique perspectives and experiences. Join us as we explore how company cultures evolve, the challenges of maintaining brand authenticity, and the profound impact of generational differences on marketing strategies. From heartfelt stories of family businesses to the importance of diversity in the workplace, this episode offers a rich conversation on the power of empathetic and inclusive marketing. The discussion also touches on how iconic brands like Apple, Nike, and Target have mastered cultural touchpoints, and the role of AI in shaping future marketing landscapes. Plus, don’t miss a deep dive into the cultural phenomenon surrounding Taylor Swift, the Barbie movie, and their influence on modern branding. Tune in for an engaging and insightful dialogue that celebrates the female perspective in marketing and leadership. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

1
AI in Real Estate: Beyond the Hype with Derek Taylor 49:28

منذ 34 weeks49:28

49:28

In this insightful episode of "Beyond the Transaction," host Maria Kauffman sits down with Derek Taylor, Director of Technology Implementation and Operations at T3 Sixty, to demystify the world of artificial intelligence and its transformative impact on the real estate industry. Derek, a seasoned real estate professional since 2008, shares his unique journey from navigating the 2008 market crash to becoming a tech strategist and consultant. Tune in as Derek breaks down the fundamentals of AI, explores its practical applications for realtors, and discusses the future of technology in real estate. From leveraging AI for efficiency to understanding the implications of deep fakes and privacy, this episode offers valuable insights for real estate professionals at all levels. Whether you're a tech-savvy agent or just starting to explore AI's potential, Derek's expertise and Maria's engaging questions will leave you with a deeper understanding of how AI can enhance your real estate business. Don't miss this opportunity to learn from one of the industry's leading tech innovators and discover how you can stay ahead of the curve in an ever-evolving market. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Rookies of the Year: Building Real Estate Careers from Scratch 40:04

منذ 37 weeks40:04

40:04

In this exciting episode of Beyond the Transaction, host Maria Kaufman celebrates the achievements of two outstanding rookies of the year, Ashley Allen and Brienna Roberts. Tune in as Maria dives deep into the journeys of these incredible realtors, exploring how they built their businesses from the ground up. Ashley Allen, hailing from the Crown Point office, shares her passion for helping VA first-time homebuyers, drawing on her background as a military brat. Meanwhile, Brienna Roberts from the Boyne City office reveals her expertise in working with investors and those seeking vacation properties in beautiful Northern Michigan. Discover the unique challenges and rewards of their first years in real estate, their strategies for success, and the importance of mentorship and training. Whether you're a seasoned agent or just starting out, this episode is packed with valuable insights and inspiration. Don't miss it! Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Breaking Barriers: Women in Real Estate Leadership 25:44

منذ 39 weeks25:44

25:44

In this empowering episode of "Beyond the Transaction," Maria Kauffman sits down with Christy Budnick, CEO of Berkshire Hathaway HomeServices. Together, they explore the journey of women in leadership roles, highlighting the progress made and the challenges that remain. Christy shares her unique story of rising through the ranks, starting from her family's roots in real estate, overcoming personal fears, and ultimately leading one of the most respected names in the industry. She offers valuable insights on recognizing opportunities, the importance of tackling weaknesses, and the significance of women asserting themselves in the workplace. Maria and Christy also discuss the evolving role of women in the professional world, the impact of strong mentorship, and the importance of maintaining a global perspective in real estate. Join us for a candid discussion that encourages women to embrace their strengths, pursue leadership roles, and shape the future of real estate. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Myths About Mega Real Estate Teams: Unveiling the Truth with Industry Veterans 43:12

منذ 40 weeks43:12

43:12

In this enlightening episode titled "Myths About Mega Real Estate Teams," we gather insights from three experienced real estate professionals: Josh May, Ryan Ogle, and Mark Brace. Each brings over two decades of experience to the table, offering a deep dive into the myths and realities of managing large real estate teams. Our guests explore the nuances of leadership, the importance of personal involvement despite the size of the team, and the common misconceptions that surround the mega team model in the industry. They share personal anecdotes and hard-earned wisdom on maintaining quality, nurturing client relationships, and the impacts of team dynamics on business success. If you’re curious about the truth behind mega real estate teams, how they operate, and whether this model is right for you, this episode provides candid, in-depth discussions that shed light on the complexities of scaling up in real estate. Join us to uncover the facts and dispel the myths with the guidance of seasoned experts. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

1
Second Generation Realtors®: Legacy and Laughter in Real Estate 1:04:33

منذ 43 weeks1:04:33

1:04:33

Welcome to another riveting episode of "Beyond the Transaction," where we delve into the heart of the real estate industry through the eyes of its most dedicated professionals. In this episode, we bring together a lively group of second-generation Realtors, Ginger Herman and Vito Dolce Jr from Five Star Real Estate, and Tim Anders from Berkshire Hathaway Home Services. Hosted by Mariah Kaufman, this discussion not only explores the humorous side of real estate but also dives deep into the personal journeys of these agents who grew up in the industry. Listen as they share insights on following in their parent's footsteps, innovating within their family businesses, and the unique challenges and triumphs they face. Whether you're in real estate, considering joining, or just love a good story about family legacy and business, this episode offers laughter, lessons, and a look at how these professionals are shaping their futures while honoring their pasts. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

1
Mental Health in Real Estate: Navigating Challenges with a Drive for Success 47:29

منذ 43 weeks47:29

47:29

Join us in this enlightening episode of "Mental Health in Real Estate," where we dive deep into the often-overlooked emotional landscape of the real estate industry. Our guests, including seasoned realtor John Doorn and his daughter Ellie, a creative content specialist, along with rising star Joel Horst from Bellabay Realty, discuss the intricate balance of mental health and career success in this high-stakes field. They share personal stories and insights on overcoming adversity, the importance of mindset, and how starting during difficult times, like the COVID-19 pandemic, can forge a path to resilience and triumph in real estate. Whether you're a new agent facing the daunting market or a veteran seeking to rekindle your drive, this episode offers valuable lessons on persistence, the power of positive thinking, and embracing the challenges that come with the territory. Tune in to discover how these professionals use their unique experiences and family dynamics to stay ahead in the game, proving that in real estate, your greatest asset is your mindset. Brought to you by: Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, Executive Realty…

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Beyond the Transaction with Maria Kauffman « » Female Voices in Marketing: Culture, Brand, and Generational Shifts

Female Voices in Marketing: Culture, Brand, and Generational Shifts

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مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Female Voices in Marketing: Culture, Brand, and Generational Shifts