SMP 158: How Solstice differentiates from other Customer Acquisition and Management Companies?

Solar Maverick Podcast

Episode Summary

In this episode of the Solar Maverick Podcast, Benoy speaks with Sandhya Murali who is the Co-Founder & COO of Solstice. Solstice connects households and businesses to local clean energy sources that provide guaranteed annual savings. Sandhya speaks about churn and retention for their community solar customers, partnering with solar developers on RFPs for their customer acquisition strategy, and how the Inflation Reduction Act has impacted their business.

Benoy Thanjan

Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market.

This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing
and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the
transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable.

Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets.

Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects. He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio. Benoy also worked on the sale of all of the renewable energy projects in Ridgewood’s portfolio.

He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young. Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University. Benoy was an Alumni Scholar at the Stern School of Business.

Sandhya Murali

Co-Founder & COO of Solstice

She is responsible for finances, product development, solar developer relationships, and financial inclusion. Sandhya began her career in Barclays’ investment banking division in New York and London, advising on and executing public equity transactions for Technology, Media and Telecom companies, and was also deeply involved in Barclays Philanthropy.

Her volunteer work included Endeavor, Women’s World Banking, and Barclays’ Social Innovation Fund. During graduate school, Sandhya worked at Buen Power Peru, a for-profit social enterprise that distributes solar lamps and water heaters to off-grid communities in Peru. She holds a BBA from the University of Michigan and an MBA from the MIT Sloan School of Management, where she received the Sustainability Certificate.

Stay Connected:

Benoy Thanjan

Email: [e-mail]

LinkedIn: Benoy Thanjan

Website: https://www.reneuenergy.com

Sandhya Murali

Website: https://solstice.us/

Linkedin: https://www.linkedin.com/in/sandhyamurali/