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المحتوى المقدم من Ambrose Crenshaw and Total Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ambrose Crenshaw and Total Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Now On Netflix
In a difficult week for Los Angeles, we hope this episode can provide a little bit of respite. Jessica Shaw is joined by Keely Flaherty from Tudum for a deeper dive into the gripping limited series, American Primeval , starring Betty Gilpin and Taylor Kitsch. Then also talk about the delightful return of Cameron Diaz and Jamie Foxx in the new action comedy, Back in Action , directed by Seth Gordon. Follow Netflix Podcasts for more and read about all of the titles featured on today’s episode exclusively on Tudum.com .…
How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base
Manage episode 415498572 series 3321873
المحتوى المقدم من Ambrose Crenshaw and Total Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ambrose Crenshaw and Total Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…
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27 حلقات
Manage episode 415498572 series 3321873
المحتوى المقدم من Ambrose Crenshaw and Total Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ambrose Crenshaw and Total Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…
…
continue reading
27 حلقات
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Total Retail Talks
1 Inside Primark's US Store Expansion Strategy 25:26
25:26
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25:26In episode 473 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Tulip, president of Primark U.S., the international value retail chain. Listen in as Tulip provides insight into his 22-year career journey with Primark (1:05), the brand's history and mission (3:05), and its continued expansion into the U.S. market (4:55). He discusses the European……
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Total Retail Talks
1 How True Religion's Influencer and Brand Partnerships Made for Holiday Magic 23:05
23:05
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23:05In episode 472 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristen D'Arcy, chief marketing officer of True Religion, a global lifestyle, apparel and accessories brand that focuses on producing high-quality denim and sportswear for men, women and kids. Listen in as D'Arcy provides insight into her career journey in retail that lead her to……
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Total Retail Talks
1 John Fluevog Shoes' CMO on Selling Unique Soles to Unique Souls 37:21
37:21
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37:21In episode 471 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Bailey, chief marketing officer of John Fluevog Shoes, an independent design and retail footwear company based in Vancouver. Listen in as Bailey provides an overview of the unique footwear brand (0:45), fulfilling online orders from its stores (2:25), and his 20-year career history……
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Total Retail Talks
1 How EVEREST is Bringing its Home Storage 'Beautility' Vision to Life 25:53
25:53
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25:53On episode 470 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Heidi Hurst, head of product development and marketing at EVEREST, a new home organization and storage brand that elevates the potential of every room with stylish and customizable solutions. Listen in as Hurst describes the brand's product and its "beautility" vision to offer beauty……
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Total Retail Talks
1 Why LVMH and TAG Heuer Launched an Apprenticeship Program in the US 21:45
21:45
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21:45In episode 468 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gena Smith, chief human resources officer at LVMH Moët Hennessy Louis Vuitton, a leading luxury goods group, and Beatrice Goasglas, president of TAG Heuer Americas, a luxury timepiece brand. Listen in as Smith discusses why LVMH expanded its Métiers d’Excellence (ME) apprenticeship program in……
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Total Retail Talks
1 Macy's Execs Share its Bold New Chapter in Menswear 20:47
20:47
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20:47In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Erusha-Hilleque, senior vice president of private brand, and Sam Archibald, general merchandise manager of apparel at Macy's, the largest retail brand of Macy’s, Inc. and the style source for generations of customers. Listen in as Erusha-Hilleque and Archibald share why the retailer is……
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Total Retail Talks
1 2024 Retail Technology Report Key Findings: AI Usage and Investments Trend Upward 9:52
9:52
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9:52In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss the brand's recently released 2024 Retail Technology Report. Listen in to learn about this annual report, including how data is collected, key findings to emerge from this year’s survey of technology decision-makers from across the industry, and implications for……
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Total Retail Talks
1 Northern Tool + Equipment Execs on its Witty New Marketing Strategy 32:32
32:32
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32:32In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and Nelson provide an overview of the company and its 40-plus……
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Total Retail Talks
1 David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy 26:51
26:51
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26:51In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she's seeing at David's……
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Total Retail Talks
1 What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers 19:28
19:28
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19:28In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands. Listen in as Webb provides an overview of PepsiCo's pepviz data analytics initiative (0:55), what they're learning……
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Total Retail Talks
1 A Midyear Review on Retail Technology Trends With Omni Talk Retail 24:08
24:08
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24:08In episode 464 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, a fast-growing blog and podcast channel providing news, analysis and commentary on the latest trends and issues in the retail industry. Mezzenga is also a speaker at Total Retail Tech 2024, the summit for……
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Total Retail Talks
1 How Alibaba is Simplifying Logistics for Sellers and Buyers 20:39
20:39
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20:39In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback from buyers……
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Total Retail Talks
1 Back Market Wins Customers With Sustainable, Affordable Secondhand Tech 23:17
23:17
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23:17In episode 462 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lauren Benton, general manager, U.S. at Back Market, a verified refurbished technology marketplace. Listen in as Benton provides an overview of the business (1:00), its process for sourcing quality used devices (1:55), and Back Market's first Impact Report showcasing its sustainability efforts (3:55). She……
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Total Retail Talks
1 How Rexall Pharmacy Builds Emotional Connections With Customers 11:40
11:40
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11:40In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain……
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Total Retail Talks
1 Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely 14:03
14:03
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14:03In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),……
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