The simple path to great strategy: Alex Smith

Secret Leaders with Dan Murray-Serter & Chris Donnelly

“99% of successful businesses don’t have a strategy”

Alex Smith, a renowned business strategist who argues that real strategic skill isn't about getting caught up in overwhelming complexity, but about identifying key differences that set you apart from competitors. To bring these ideas into reality, Alex and Dan break down brilliant yet straightforward strategies used by companies like Southwest Airlines, Nintendo, Grenade bars, and 5-hour Energy drinks.

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