Loyalty360 Loyalty Live | Sam Panzer, Talon.One

Leaders in Customer Loyalty, Powered by Loyalty360

Mark Johnson, CEO of Loyalty360, spoke with Sam Panzer, Director of Industry Strategy at Talon.One, about the 2024 trends in customer loyalty and some of the opportunities he sees within his organization from the brand side.

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1. Intro (00:00:03)

2. Tell us about you and your role (00:00:49)

3. Overview of Talon.One (00:01:44)

4. What are your clients most focused on (00:03:12)

5. What program changes or enhancements should brands focus on in 2024 (00:05:24)

6. How should brands measure and define success after enhancing their loyalty programs (00:07:10)

7. Brands wanting to stand out in a sea of sameness (00:08:49)

8. Brands looking to improve their programs, what would you recommend to them (00:10:07)

9. What are you seeing in regards to privacy (00:12:06)

10. What is the biggest mistake brands make in regards to their customer loyalty efforts (00:13:59)

11. What are you seeing with brands trying to enhance their rewards offering (00:15:34)

12. Experiential rewards (00:18:21)

13. Challenges you see with customer loyalty offerings (00:20:10)

14. Real time interactions (00:22:18)

15. Outro (00:23:59)