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B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination?
Manage episode 389190369 series 3303420
Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session!
Benedict was joined by our lovely panel:
- Tom Boston, Brand Awareness Manager at Salesloft
- Julia Pikes, Senior Marketing Director, EMEA at Hubspot
- Thomas Van der Staaij, Senior Marketing Manager at AWS
- Freya Ward, Global Sales Director at Headley Media
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at https://www.alan-agency.com/.
Hosted on Acast. See acast.com/privacy for more information.
89 حلقات
Manage episode 389190369 series 3303420
Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session!
Benedict was joined by our lovely panel:
- Tom Boston, Brand Awareness Manager at Salesloft
- Julia Pikes, Senior Marketing Director, EMEA at Hubspot
- Thomas Van der Staaij, Senior Marketing Manager at AWS
- Freya Ward, Global Sales Director at Headley Media
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at https://www.alan-agency.com/.
Hosted on Acast. See acast.com/privacy for more information.
89 حلقات
Semua episod
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1 Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58
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1 Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51
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1 Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53
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1 Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01
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1 Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24
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1 Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07
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1 Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41
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1 The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39
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1 The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03
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1 B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39
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1 B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25
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1 How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24
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1 Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13
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1 How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt 24:40
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1 Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3 30:36
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1 Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore 32:40
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1 Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell 26:28
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1 ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata 28:12
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1 Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher 35:01
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1 Reimagining B2B Marketing Attribution for the New Buyer Journey, with Jennifer Leggio, CMO of Netography 30:56
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1 Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland 25:45
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1 Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons 29:22
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1 Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink 33:11
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1 Balancing Performance and Brand Marketing in B2B, with Dan O’Hara, Marketing Director at DEMICA 30:06
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1 The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce 30:02
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1 Disrupting the System with Category Creation, with Scott Gainey, CMO of Nile 24:50
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1 Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group 27:35
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1 The Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon Collective 31:27
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1 The Future of B2B Martech, with David Remaud, CMO of iBanFirst 31:47
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1 Fostering the Next Generation of Marketers, with Faith Wheller, VP of Brand, Sponsorship, and Campaigns at TeamViewer 27:59
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1 Changing the B2B Buyer Journey for the Better, with Melton Littlepage, CMO of Outreach 38:47
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1 How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at Adobe 31:16
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1 The Power of Provocation Report: The Research Special 23:25
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1 A Very Provocative Christmas Special: Part 2 38:24
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1 A Very Provocative Christmas Special: Part 1 37:20
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1 Understanding Brand Activation in B2B and B2C Businesses, with Simon Dodd, Senior Marketing Manager at Coventry Building Society 19:00
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1 Marketing’s Role in Building the Value of Purpose, with Nick Hughes, Director of Marketing and Communications at SEGRO 25:59
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1 Why Marketers Need to Understand the Complexity of Modern Decision-Making, with Will Brookes, CEO of Raconteur 26:50
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1 Building Employer Branding and Diversity Through Marketing, with Carrie Heath, Marketing Director, Europe at LexisNexis Risk Solutions 26:25
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1 Diversity and Inclusion in Marketing and Solution Design, with Cheryl Guerin, EVP, Global Brand Strategy & Innovation at Mastercard 28:51
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1 Thought Leadership in B2B with Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK 31:38
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1 The Role and Value of Marketing at the Board Level and Beyond, with Leeya Hendricks, CMO of Delta Capita 27:54
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1 The True Difference Between B2B and B2C, with Nina Reschovsky, B2B Marketing Lead, UK at Uber 25:11
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1 The Importance of Data in B2B Marketing, with Teri Donovan, Director of Partner Marketing at Cisco 30:03
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1 Mastering Product Proposition in B2B Marketing, with Ian Macleod, CMO of SALESmanago 30:19
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1 Encouraging Experimentation in B2B Marketing, with John Huntinghouse, VP of Marketing at TAB Bank 28:56
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1 Empowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata 26:21
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1 Creating the Ideal B2B Customer Experience, with Kelly Brown, CMO of Teckro 33:07
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1 Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com 26:58
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1 Marketing in a Divestment and Re-Brand, with Lucy Birch, CM&CO at Kantar Public 30:57
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1 Brand-Building for the Board Level, with Nandik Barbhaiya, Ex-CMO at Moneyfarm and MD / Founder of Mr. Brand Genie 30:51
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1 Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle 29:18
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1 The Truth Behind Effective Content and SEO, with Sam Shrager, Executive Director, Marketing and Communications at BCB Group 24:19
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1 Pipeline Obsession in B2B, with Madlen Nicolaus, VP Marketing EMEA at SAP Concur 22:33
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1 The Consumerization of B2B with Birim Gonulsen, CMO, SE of Visa 30:18
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1 Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Glimpse Group 31:56
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1 The Importance of Evidence-Based B2B Marketing, with Malcolm Fried, CMO of Ninety One 34:15
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1 The Truth About Ambition in B2B Marketing, with Ben O’Connor, Head of Client Services at alan. agency 15:37
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1 The Creative B2B Lion and Its Impact on the Industry, with Ilaria Pasquinelli, VP of Marketing at LIONS 28:25
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1 The Value of Marketing and How to Scale, with Rosie Guest, Chief Marketing & Communications Officer at Apex Group 26:31
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1 Excuses for Mediocrity in B2B, with Aiden Scusa, CEO of EXYT 11:33
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1 ESG for B2B Businesses with Gihan Hyde, CEO and Founder of Communique 35:48
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1 Balancing Global and Local Markets in B2B with Katarina Nordin, Head of Global Marketing at Adyen 34:15
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1 Mindfulness for the B2B Marketer with Shallu Behar-Sheehan, VP - Group Marketing & Chief of Staff at Capgemini 35:15
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1 The Need for Bravery in B2B Marketing with Brian Macreadie, Head of Marketing at Addleshaw Goddard 39:56
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1 The Truth Behind Being a Generalist Versus a Specialist in B2B Marketing with Annabelle Atchison, Head of Communications at IONOS 37:32
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1 Empowering Creative to Fuel Growth in B2B with Cat Dutton, VP EMEA Marketing at Pegasystems 34:36
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1 Balancing Art and Science as a CMO with Gonzalo Garcia Villanueva, Global CMO of GfK 36:47
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1 Communicating the Value of Marketing with Mitali Israni, Director of Marketing at Medallia 30:16
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1 The Significance of B Corps for Marketers with Adrian Coxon, Brand and Marketing Director at Octopus 37:04
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1 Balancing Short-Term & Long-Term Brand Building with Aine Long, Field Marketing Campaigns Lead EMEA at Sysdig 44:58
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1 Creating Content Marketing Strategy with an Impact with Amie Stankiste, CMO of ION 39:52
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1 Rich and Bene Speak the Truth: Welcome to the New Era! 6:20
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1 How Can B2B Marketers Further Their Company's Objectives by Using Their Own Personal Brands? with Barney O'Kelly, Digital Marketing Director at Alix Partners 49:10
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1 Creatively Leveling Up Your ABM Strategy with Mark Larwood, Head of Marketing Communications - Enterprise & Public Sector at Virgin Media O2 Business 37:56
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1 Why Organisations Need To Get Their Positioning & Messaging Right with Matt Hooper, Chief Marketing Officer at Quantexa 40:14
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1 How B2B Marketers Can Transition To Remote Work with Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot 50:28
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1 How To Creatively Escape Your B2B Marketing Budget Limitations with Kate Owen, Chief Marketing Officer at UPP 44:55
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1 Sculpting The Perfect Marketing Tech Stack with Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow 47:49
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1 How B2B Marketers Can Establish Commercial Credibility Within Their Organisation with Áine Bryn, Partner & UK Chief Marketing Officer at Mercer 44:40
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1 Dominating ABM with Chris Willman, Director EMEA Marketing Programs at CrowdStrike 36:05
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1 Tackling The Relationship Between Sales & Marketing with Darren Atkins, Marketing Director at Sabre Corporation 43:08
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1 Brand Building Post M&A with Mireille Adebiyi, Chief Marketing Officer at Itiviti 30:11
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1 How To Adapt Your Strategy To Different Environments & Markets with Miguel M. Avalos, EMEA Group Head of B2B Marketing for Commerce & Vertical Revenue Programs at Google 47:54
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1 B2B Marketing Dynamics In Hypergrowth Organizations with Paul Collier, Marketing & Business Development Leader 39:51
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1 Creating Agile Marketing Strategies That Deliver with Ruth Connor, Group Marketing Director at Kalibrate 44:25
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1 How To Balance Brand Building & Short Term Targets with David Turner, Chief Marketing Officer at IRIS Software Group 40:29
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