From Linguist to DJ to Eco-Conscious Marketer: A Deep Dive into Ethical Advertising Dilemmas with Phil from Benedictus Media

The Mucky Middle

On this episode, Nick chats to Phil Benedictus, CEO & Founder of B-Corp, Benedictus Media, and Co-Founder of Net Zero Media, about his journey from an academic and linguist to a DJ and ultimately finding his niche in the media and marketing domain. Phil discusses the "Net Zero" project, an initiative designed to tackle carbon emissions within the advertising sector. Phil’s B Corp certification of Benedictus Media reflects his dedication to social and environmental responsibility. The conversation delves into the intricate world of ethical challenges within advertising, particularly the influence on consumer behaviour concerning alcohol and food delivery services, offering valuable insights into the ethical and practical dilemmas encountered by entrepreneurs in the advertising and marketing industry.