The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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EP 58 - Growing and marketing your profile online with Chris Simmons
Manage episode 381028073 series 2941560
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!
I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo.
In this episode we talk about
- how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
- how he balances his full time job and side projects
- the disconnect between architecture education and realities of practice,
- the importance of reaching beyond the industry to explain architecture's value to the public.
- why more architects should embrace marketing to communicate their skills
Links
About the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
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