From Inception to Retirement: How I Help Elders to Record their Memoirs with Dorian Mintzer and Mary O'Brien Tyrrell

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In this episode, Mary O'Brien Tyrrell will describe the satisfactions and challenges of a new type of business: helping older clients capture their life stories in published memoirs that become cherished family heirlooms. Based on the author's long firsthand experience working with elders as a memoirist and gerontological nurse, Tyrrell will offer a wealth of interesting stories and invaluable advice on working with elders, conducting interviews, composing memoirs, and creating and maintaining a successful memoir business with minimal financial investment.

In this episode, you will discover:

• Acting on an idea that came from nature
• A home business model for interviewing elders about their life story
• Several failed marketing models for this business
• A cost-effective process for tracking marketing strategies
• Major elements in a marketing package

About Mary O'Brien Tyrrell:
With the goal of designing a progressive model to honor elders, in 1994, Mary O'Brien Tyrrell founded Memoirs, Inc. and has assisted hundreds of older individuals in publishing a life story in limited-edition hardcover books that are distributed at a family book-signing party. The company has been featured in the New York Times, Wall Street Journal, VFW Magazine, and Kiplinger's Retirement Report.
Mary has a Bachelor of Science in Nursing and a Master of Public Health in Community Health Information. A Vietnam veteran, since then, she has specialized in gerontology. She is past president of the International Institute for Reminiscence and Life Review and provides a 4-day continuing education intensive training as a memoirist/personal historian at Bridgewater State University Cape Cod.
Get in touch with Mary O'Brien Tyrrell:
Buy Mary’s Book: https://revolutionizeretirement.com/tyrrell
Read Mary’s Article in the International Journal of Reminiscence and Life Review https://revolutionizeretirement.com/tyrrellarticle

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