Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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المحتوى المقدم من Lisa Buyer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Buyer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Daily Deals
Whitney Freya Inspires PR, Positive Vibes and Energy
Manage episode 378671613 series 3517422
المحتوى المقدم من Lisa Buyer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Buyer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience.
Are you good enough, certified enough, smart enough, worthy enough?
It’s all about authenticity and escaping the voice of our ego.
“At the heart of any true change is the individual creative spark. You are being called right now to nurture that light within and create the inspired life that is waiting for you.”
Whitney is a modern-day mystic and an expert in Inspired Living, providing practical tools and practices that free your mind from limitations and scarcity to create more in your life that lights you up from the inside out.
In this episode, we talk about
- Finding your PR superpower
- Eliminating imposter syndrome
- Painting, meditation and mantras to relieve stress and breakthrough limitations
- Creating space in your brain to make room for breakthrough ideas
- Fearless living and dealing with rejection
- The art of creative journaling
Whitney Freya is the author of three books on personal creativity and leads online courses that teach you a personal painting practice that will dramatically expand your sense of possibility and overall wellness. She lives her own inspired life in NE Oregon and is either flying her paraglider or skiing around the mountains there, if she is not in her studio.
Check out these resources
21 Day painting Meditation Challenge
Whitney Freya on Instagram
Her book! 30 Days to Unstoppable
172 حلقات
مشاركةManage episode 378671613 series 3517422
المحتوى المقدم من Lisa Buyer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Buyer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience.
Are you good enough, certified enough, smart enough, worthy enough?
It’s all about authenticity and escaping the voice of our ego.
“At the heart of any true change is the individual creative spark. You are being called right now to nurture that light within and create the inspired life that is waiting for you.”
Whitney is a modern-day mystic and an expert in Inspired Living, providing practical tools and practices that free your mind from limitations and scarcity to create more in your life that lights you up from the inside out.
In this episode, we talk about
- Finding your PR superpower
- Eliminating imposter syndrome
- Painting, meditation and mantras to relieve stress and breakthrough limitations
- Creating space in your brain to make room for breakthrough ideas
- Fearless living and dealing with rejection
- The art of creative journaling
Whitney Freya is the author of three books on personal creativity and leads online courses that teach you a personal painting practice that will dramatically expand your sense of possibility and overall wellness. She lives her own inspired life in NE Oregon and is either flying her paraglider or skiing around the mountains there, if she is not in her studio.
Check out these resources
21 Day painting Meditation Challenge
Whitney Freya on Instagram
Her book! 30 Days to Unstoppable
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1 Smart Money Secrets- Why Financial Advice On Instagram Is Not Always Savvy 45:00
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAre you an entrepreneur looking to make smart money moves? Or at a stage in your personal life ready to take control of creating wealth? In our latest episode, we delve into the world of Financial Literacy for business and persona. Join the conversation with the Modern Savvy CPA Sherron and host Lisa Buyer as we uncover valuable money-making insights. Grab a FREE copy of Lisa Buyer's Book Here The Instagram Conundrum Is Instagram the Right Place for Financial Advice? We address the burning question: Why is financial advice on Instagram not always as savvy as it seems? Dive into the potential pitfalls of seeking financial guidance on social media platforms and the lack of IRS guidance. Relying on Expertise Discover why it's crucial to rely on intuition and seek advice from reputable CPAs and consultants for making sound financial decisions in a digital age. Grab a FREE copy of Lisa Buyer's Book Here Navigating Financial Waters Deductibility of Expenses We leave no stone unturned when discussing the deductibility of expenses and how it impacts your financial strategy. Building the Right Team Explore the key considerations for hiring the right people to manage your finances effectively. The Path to Success The Importance of Financial Literacy Learn why financial literacy is the cornerstone of success, especially for immigrants chasing the American Dream. Adding Some Fun Light-Hearted Anecdotes Amidst all the serious talk, we sprinkle in some fun anecdotes and stories to keep things engaging. ASK Sherron the Savvy CPA, Anything! Click here. Conclusion Whether you're an entrepreneur, PR professional, or just starting out in your career, this episode is a must-listen. Get ready to level up your financial game and make those smart money moves. Tune in now to our latest episode of Lisa Buyer SPS - SHARED: "Smart Money Matters for Marketers with Savvy CPA Sherron and Lisa - Why Financial Advice Instagram Is Not Always Savvy Do Your Own Research." Let's do this! ASK Sherron the Savvy CPA, Anything! Click here.…
1 Podcasting for PR and Profit with Joe Fier 26:27
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبReady to go behind the scenes of hosting a podcast? In this episode of The Social PR Secrets Podcast, host Lisa Buyer welcomes her friend Hustle and Flowchart host Joe Fier as a guest. They discuss their experiences with podcasting and how it intersects with PR and marketing. Joe shares insights about his podcast, Hustle and Flowchart, and how it has evolved. Grab a FREE copy of Lisa Buyer's Book Here They also explore the importance of networking, the role of technology in podcasting, and their detour into the world of Web Three and cryptocurrency. This behind-the-scenes conversation provides valuable insights and takeaways for anyone interested in podcasting and PR. The Power of Podcasting as a Networking Tool Evolution of Hustle and Flowchart and Monetization Strategies The Detour into Web Three and Crypto 4. Challenges and Successes of Pivoting the Podcast Embracing Technology and Innovation in Podcasting Grab a FREE copy of Lisa Buyer's Book Here In this behind-the-scenes episode, Joe Fier and Lisa Buyer provide valuable insights into podcasting and its intersection with PR. They share their experiences, challenges, and successes, highlighting the power of networking, the importance of experimentation, and the role of technology in podcasting and marketing. Whether you're a seasoned podcaster or just starting, this episode offers valuable lessons for maximizing the impact and potential of your podcast. Resources: Future Tools - AI tools and resources from Joe Fier's former co-host, Matt Wolf 16-Step Checklist For Harnessing Podcasting To Capture Qualified Leads & Grow Your Sales Connect with Joe Fier: Website - https://hustleandflowchart.com/ LinkedIn - https://www.linkedin.com/in/joefier/ Connect with Lisa Buyer: https://www.linkedin.com/in/lisabuyer/ Grab a FREE copy of Lisa Buyer's Book Here…
1 I'm Not Perfect, But Better Than I Used to Be 34:27
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode of the Lisa Buyer Social PR Secrets podcast, your host, Lisa Buyer, is joined by special guest Navah Berg to discuss the topic of personal growth and striving to be better than you used to be. Grab a FREE copy of Lisa Buyer's Book Here Together, they dive into embracing imperfections and focusing on becoming your best, true self. Lisa and Navah highlight the idea of continuous improvement and learning from past experiences. They emphasize that nobody is perfect, but we can all strive to become better versions of ourselves. Acknowledging our imperfections can shed light on areas where we can grow and develop. Throughout the episode, Lisa and Navah delve into the role of personal growth in various aspects of life, including public relations, branding, marketing, entrepreneurship, and professional growth. They emphasize that taking care of oneself should be a priority in order to achieve success in these areas. - 5 Key Lessons: 1. Take care of yourself and make it a priority. 2. Consider different realities and practice empathy towards others. 3. Create space, both physically and mentally, for personal and professional growth. 4. Manage communication effectively by taking a breath before responding or sending a message. 5. Embrace continuous improvement and learn from personal growth experiences. Grab a FREE copy of Lisa Buyer's Book Here Follow Navah Berg on LinkedIn and Instagram…
1 Will Detachment Set You Free? Lisa Buyer Talks About It 13:52
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWelcome to another episode of Social PR Secrets with your host, Lisa Buyer. In this episode, Lisa explores the power of detaching from negative energy and attaching to positive energy in our personal and professional lives. Whether you're an entrepreneur, a social media professional, or simply managing your own social media, the struggle to let go of negative energy is real. 1. Have you ever struggled with detaching from negative energy and attaching to positive energy? How did you handle it? 2. What are some ways you can practice the law of detachment in your personal and professional life? 3. How do you feel about the idea of using art, such as painting, as a practice of detachment? Have you ever tried it? 4. Have you ever used journaling as a way to detach from negative thoughts and emotions? If so, did you find it helpful? 5. What are some boundaries you have set for yourself or others to maintain a positive mindset and detach from negativity? Lisa Buyer's Introduction Lisa starts the episode by discussing the importance of detachment and shares a thought-provoking quote: "By detaching from the outcome, you can be certain of its manifestation." She acknowledges the difficulty of not being attached to outcomes in the PR and marketing world, but emphasizes the need to practice detachment. Digital Detox and Reset Lisa reveals that she took a break from her podcast and work to reset and reinvent herself. She emphasizes the need to change direction and detach from habits that may be holding us back from happiness and growth. Lisa shares her personal journey and encourages listeners to consider detaching from negative outcomes and embracing change. Grab a FREE copy of Lisa Buyer's Book Here The Art of Detachment Lisa discusses various practices she has adopted to detach from negative energy. One method she shares is the creative act of painting. Without overthinking, she encourages listeners to take a blank canvas and experiment with different colors and layers. Emphasizing the importance of creativity and productivity, Lisa explains how this practice can help relax the brain and stimulate positive energy. Grab a FREE copy of Lisa Buyer's Book Here Journaling for Detachment Lisa introduces the practice of journaling as another effective tool for detaching from negative energy. She shares how she uses list-making as a form of journaling to sort out positive and negative energies in her life. By identifying the people, activities, and experiences that bring joy or negativity, listeners can gain clarity and detach from negative influences. Setting Boundaries for Self-Care Lisa urges listeners to set boundaries in their personal and professional lives. She emphasizes that setting boundaries is not about cutting people out of your life, but rather about prioritizing self-care and creating a positive environment. Lisa advises listeners to take time for themselves and establish healthy boundaries with family members and other close relationships. Conclusion Detaching from negative energy and attaching to positive energy is a practice that requires conscious effort. Lisa encourages listeners to embrace change, explore creative outlets, and prioritize self-care. By doing so, we can detach from negative outcomes and create a more positive and fulfilling life. Grab a FREE copy of Lisa Buyer's Book Here Tune in to this episode of Social PR Secrets for more insights on detaching from negative energy and attaching to positive energy in both your personal and professional life. Don't miss Lisa Buyer's secrets for embracing positivity. Grab a FREE copy of Lisa Buyer's Book Here…
1 Lisa Buyer Spills the Tea on Modern PR: A Candid Chat on "Social PR Secrets" 17:45
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge. Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets Here is a quick skim of what to expect in this snackable and actionable episode Introduction - Welcome back to Social PR Secrets after a year-long hiatus. - Lisa Buyer, the host, took time off to reset, reinvent, and learn. Why the Break? Lisa Buyer Explains. - The importance of slowing down to move forward. - Transition from agency life to sharing knowledge with the masses. - Creation of the online course "Modern PR Secrets." --- Modern PR Secrets Course - Focus on trending topics in emerging technology related to PR. - Leveraging SEO, social media, AR, VR, and AI. - The need to stay updated in the fast-evolving world of PR and marketing. Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets --- Evolution of PR and Marketing - Comparison of the static nature of PR & marketing in the past vs. its rapid evolution now. - Introduction of search engines and social media platforms changed the game. - The importance of adapting to earn media using emerging technologies. --- Lisa's Journey in the Past Year - Reinventing oneself is crucial, using Madonna as an example. - Introduction to Lisa's side brand, "Female Disruptors." - A platform to feature women disrupting their industries. - Virtual summits, themed events, and more to help women achieve their goals. - Transitioning focus to women in PR, marketing, and branding. --- Continuous Learning and Evolution - Lisa's experience becoming a meta-certified lead trainer for small businesses. - The importance of certifications and continuous learning. - Encouragement to explore certifications outside one's primary field. --- Podcasting and Social PR Secrets - The podcast's origin from Lisa's book "Social PR Secrets." - The power of podcasting for earned media and brand journalism. - Collaboration with Joe Fier on the power of podcasting. --- Meta Business Suite - A time-saving dashboard to manage Facebook and Instagram. - Features: scheduling, drafting content, team collaboration, and more. Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets --- Digital Asset Management - Lisa's experience with getting locked out of her Meta accounts. - The importance of monitoring accounts and responding to verification requests. - Tips for non-profits and organizations to manage digital assets. --- Digital Detox and Staying Informed - Importance of staying vigilant and recognizing fraudulent communications. - The value of taking breaks and resets. --- Conclusion - Emphasis on growth, evolution, and optimization. - Life's ups and downs are part of the journey. - Invitation for listeners to join Lisa's email list for exclusive workshops. In wrapping up this enlightening episode, it's evident that the PR world is ever-evolving, demanding adaptability, continuous learning, and a keen sense of the digital landscape. Lisa Buyer's insights serve as a beacon for professionals navigating these waters, emphasizing the importance of reinvention, staying updated, and harnessing emerging technologies. As we anticipate more from "Social PR Secrets," this episode sets the tone for a season filled with invaluable takeaways and industry secrets. Stay tuned and stay informed! Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets…
1 Left Brain on Break, Right Brain Reports and Updates 16:55
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبCreating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings The successful outcome of the Female Disruptors Virtual Summit More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond Collaborations and community is the new PR 3.0 Boss Beauties NFT collection reveal Female Disruptors NFT collection is in production Defi and how you can learn https://www.littlemight.com/articles/2021-review Whitney Freya Creativity Coaching Program Clickz Collectives Apprentice, Internship and positions available to work with me - email lbuyer@thebuyergroup with subject line Apprentice with Passion Discord Community Manager opportunity - email lbuyer@thebuyergroup with subject line Community Manager 3.0 is my calling Why passion and happiness matter most in what you do and your job Added bonus - explanation Question: Why is Lisa's left brain taking a break? Answer: Because my right brain has been on 90% “on hold” since I was 21 years old Left brain and right brain background The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry. The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations. According to Sperry’s dated research, the left brain is also connected to: logic sequencing linear thinking mathematics facts thinking in words The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking. Sperry’s dated research suggests the right brain is also connected to: imagination holistic thinking intuition arts rhythm nonverbal cues feelings visualization daydreaming Source https://www.healthline.com/health/left-brain-vs-right-brain#left-brainright-brain-theory…
Do you want to increase your chances of meeting your goals by 42%? Write it down! What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan. This ‘plan’ is specifically designed for not just the year - it is your plan for each month, week, day, and hour. It needs to be in writing. A plan is on a real piece of paper, using a pen or pencil, one that you love. The paper is part of a notebook you open up each day and write in like it’s your job (because it is). There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022. What does your planner look like? Is it digital or physical? Topics in this PR Disruptor episode Why a planner? Extra encouragement Can’t rely on digital Pens Improve daily habits and success Accountability PR Disruptor Mantras Getting it done is always better than getting it perfect Invest in good tools that can save your time and money What I like about my daily journal Every sheet is a new day - it’s like a diary It makes me feel accomplished It helps me remember Writing things down helps I add goals and notes I use colored pens What I don’t like about it It’s a mix of personal and business I have to leaf through pages to find things Types of PR Disruptors Journals Disruptor’s Planner Notebooks Journals Notes in Notes Styles of PR Disruptor Journals Lined Dots Blank pages Spiral Bound I like my journal spiral to lay flat Before The Disruptor’s Planner, I loved the Ban.do journals PR Disruptor Lessons by Ai Addyson Try to not get overwhelmed by even the simplest of tasks, don't force yourself to do it any way but ask yourself what's the root cause so you can address the elephant in the room. Example Affirmations I am exactly where I am supposed to be Feeling so thankful Analysis Paralysis to Avoid Don’t want to write something and mess it up Need to just do it If you write it down you might actually make it happen - you are afraid of success - this is called self-sabotage. What you can do RIGHT NOW to successfully disrupt 2022? Go back the last 12 months and for each month write out the top three positive things and top three negative things that sum up each event Sign up for Elliot Roe’s The 10 Days To A Primed 2022 Challenge Hosted by Elliot Roe , the world-renowned performance coach and voice of Primed Mind, 10 Days To A Primed 2022 gives you the tools to take back control of the trajectory of your life. It creates massive momentum to start the year and gives you confidence that you'll wake up each morning and make progress on becoming the best version of yourself. When you join the challenge, you decide that 2022 is the year you do things differently. You decide to take your success and happiness into your own hands. You decide to live the life and become the person you know you're capable of becoming. What does your 2022 look like - review your 2021 first. 'Accomplished' and 'Destructive' Those were my 2 words for 2020 - I am working on my 2021 In Review and will share more next week. Sources - https://thestrive.co/write-down-your-goals/…
1 Lisa Buyer’s Top Social PR Secrets Episodes for 2021 1:30:30
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022. 2021 Episodes Megan Foster: How to Pitch E-Commerce Editors Tips on Pitching to a Publication Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips. #1. Your subject line needs to be on point The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers. #2. Use images Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan. #3. The 20-second rule All the important information in your pitch needs to be at the top. #4. Include some details If an editor picks your product, they’ll appreciate having details already researched for them. #5. If you are going to personalize the pitch, get the name right Yes, really. Don’t forget to remove [Insert Editor’s Name Here]. #6. Get to know the person you’re pitching to It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture! “When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e. Modern PR Myths, Musts, and Mantras Digital PR vs. Digital Advertising While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic. Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes: Thought leadership Credibility Third-party endorsements Community Relationships Impact Low budget/no budget is needed. Top 3 PR Myths, Busted Myth #1. PR is only measured in numbers Myth #2. Only big companies do social listening Myth #3. The best PR pros live in LA and New York Brands should keep in mind they’re looking for talent, not location. The best professionals can now be found all over the country – and the world! Want to know what other myths are the most common? Listen to the episode to find out! Some topics discussed in this episode include: Digital PR Pitching journalists SEO PR strategy Intelligence tools Mantras “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” – Richard Branson, British business magnate and founder of the Virgin Group. “If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft. Lisa Buyer on Life Lessons, Transitions and Resets Some Topics Discussed In This 2021 Episode Include: Replace Survival Mode with a Digital Detox Entrepreneurial Burnout Relief #DumbestDecisionEver Life Lessons Highlights and Lowlights of Business and Personal Life Mental Health Awareness Red Flags for Business Owners to Consider Cutting Ties with the Negative The Key To Happiness: Authentic Self-Expression Connect with Lisa Buyer: Jeanne Jennings: Email Should Be Part of Your Strategy “Email is dead.” Or, “Email is making a comeback.” Whatever your opinion, email has always been a crucial part of any PR and marketing strategy. Learn all about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. Mandy McEwen’s LinkedIn PR Secrets For Brands of Any Size Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. Bruce Clay on Hiring SEO Specialists, Link Mentions, and How You Attribute to Google's Success Some Topics Discussed in this episode include: The Father of SEO SEO (Search Engine Optimization) Experts Bruce Clay SEO Training Classes How Press Releases Work Authoritative Links Organic/Blue Links No-Follow Links Google Search Engine Pay Per Click Google Ads 10 PR Secrets to Boost Exposure, Energy, Sleep and Save Time by Lisa Buyer Lisa’s Favorite Things on the Metaverse: AI for designers. Improve low-quality images with one click using AI. Let’s Enhance or Remove backgrounds and photobombs from any image or Turn any image into a website. Repurpose Secret Tool. Turn your podcast into an EBook or Newsletter. Adweek’s #Metaverse Marketing podcast dropped hosted by Cathy Hackl! She dives into Metaverse tips brands need to know when it comes to advertising, marketing, and also public relations. A Brand’s Guide to the Metaverse by Alan Smithson Public Relations Secret #2: Digital Detox Secrets for Energy and Women. Reported in 2020 Stress in AmericaTM surveys since April, “84% of adults reported feeling at least one emotion associated with prolonged stress in the prior two weeks. Start your day with the best possible brain from mind, body, and spirit! Improve life force energy and relieve stress. I was honored to meet Lee Holden last week and took two Qi Gong classes taught by him. Subscribe to his YouTube channel. New Book: Crushing My Beast – Sober since February 12, 2021, and more than 18,000 followers on LinkedIn, Founder of Sober Stitch Chris Moran publishes ‘Crushing My Beast.’ to Follow him and watch how he used LinkedIn to spread sobriety. Kassie Meiler on Pubcon Florida 2021, Brilliant Marketing Tips, E-A-Ts and Vibes Pubcon 2021 Expertise Authority Trust (EAT) Neuroscience Marketing and Ad Copy Liking and Unity Principle How PR and Ad Budget Has Changed During COVID-19 The Chain of Communication Utilizing Influencers During a Crisis Keywords and Hashtags for Organic Exposure Subscribing to Google Alerts The iOS14 Update and Facebook Marketing Social Proof and Testimonials The Ultimate Brief Template Former Facebook Employee, Adam Risbridger, Reveals How to Beat the Ads Algorithm Some topics Adam discusses in this episode include: Facebook ads Facebook pixel Video ads Website optimization The Art of Persuasion, the Offer and the Experience With Brandon Smits In this episode, Brandon talks about: Develop Content that Creates Emotion Organic / Paid Search Social Media as an Organic Approach The Art of Persuasion Marketing Sauce Understanding Whether Your Content is Working Data v. Gut Piece Automation and SMS Marketing Tips on Generating Conversions Brandon’s Business Model Creating the Best B2B & Agency Experience Advice on Bottlenecks Marketing Accessibility Interface Platform What’s Working with Paid Seach Nurturing the Sales Process Timing is Everything SEO Bonus 2021 Faves Cathy Hackl Live From NFT BZL In this episode, Cathy and Lisa talk about The first Metaverse agency of record- Cathy Hackl closed the deal – learn what that means Creating a Metaverse strategy and what this looks like today! The PR Metaverse – what brands and PR pros need to know and grow Decentralization and what that means as why it’s important Women and NFTs, the opportunities, and why now is the time Steps to take now even if you know nothing How purchasing an NFT is just the beginning – what does Cathy Hackl think? Female Disruptors Virtual Summit Announces Speakers, NFTs, and Early Registration Perks The Female Disruptors Virtual Summit Unlike physical conferences where you can end up sitting through the content you just don’t need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you! Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business, we’ve got you covered. Female Disruptors Featured Keynotes Rhonda Britten – Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear. Katie Wells – Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by greatist.com as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss Cathy Hackl – As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality | Ai Addyson – Education disruptor and founder of the Disruptor’s Planner. Whitney Freya – Inspired Living Expert, Artist, Author. She helps businesswomen discover their Magic. Grab the hottest ticket in town here! We call all genders and ages looking to give, share, coach, inspire and cultivate. We want to pay it forward and tap into women’s wisdom regardless of age, status, race, and gender. “I want to help generations cross over and learn from each other.” -Lisa Buyer Pascale Dube’s Communication Secrets to Coach Parents with Teens Some topics in this episode include: Pascale’s Journey to Communications Coaching Growing Up at an Early Age Working For a Narcissist Shifting From Corporate Coaching to Family Coaching Being a Teenager in this Digital Age Social Media Has Caused a Disconnect Human History is a Pendulum Targeting an Untapped Niche How to Be Authentic on Social Media Takeaways From JVology: A Community of Networking Professionals Creating a Facebook Page Hosting Facebook Lives Writing a Supplemental Book For Your Business Communications Coaching Services Pascale’s Event Services Mike Toner with a PR Forecast: Web 3.0 is in the Air! In this episode, Mike Toner talks about How he left his PR 2.0 life at Business Week after ten years and took a leap of faith out of the corporate world and to the startup world and Web 3.0 Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 Well, that’s a wrap to the most popular podcast episodes and my faves in 2021. What will 2022 bring? Indeed the metaverse continues to develop, and so should your brand’s metaverse strategy. I hope for less burnout and more opportunities to connect us with joy. You can be sure I am voting for equal pay, reversing ageism, being a change agent, and tapping into positive energy and the wealth of health and happiness.…
1 Mike Toner with a PR Forecast: Web 3.0 is in the Air! 49:16
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبSunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. The global platform for the luxury fashion industry, FARFETCH , has released a 3D digital fashion editorial series for Burberry-powered Threedium . The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement. “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric. That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” In this episode, Mike Toner talks about Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 “There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” As mentioned in this interview Build the 3D internet now Burberry x Farfetch x Threedium Mike Toner Twitter Mike Toner LinkedIn Threedium LinkedIn FarFetch…
1 All I want for Xmas is an NFT + 21 Things 17:21
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women , ready to leave a mark in the NFT space! Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card. Boss Beauties. Mission to educate and empower the next generation of Women and Girls. Let Her Speak NFT Series of 40 , with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you ! Female Disruptors News Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here. Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here! Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer. Want More?…
1 Cha-Ching! Clubhouse, Discord, and Creator Coins with Gary Henderson A WHOLE NEW WORLD to Grow Your Brand 55:32
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبPR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhous e Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Moments in South Beach Social Networks and Communities NFTs: the mainstream world loves the Metaverse and Centralization Gary.Club $Gary Coins Funding Business through Crypto Coins Giraffe Tower for Creators: NFT TIKTOK Lives: creators making money via coins Gary Henderson on Discord and Gamifying Business “ So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network. It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.” The Key to Creator Coins like $Gary Coins Have a steady stream of new people interested in you Find people who want to hold that token Make a reason for someone to give the token back to you Tips from Gary’s “The Clubhouse Community” Build a 1:many relationship with your audience. Create your own rooms in Clubhouse: this eliminates the intimidation, you can create your own vibe and voice. Spend 90% of your clubhouse time with the microphone. Social Audio is key. As mentioned in this interview Gary’s Discord Community Gary’s Book The Clubhouse Community Follow Gary on LinkedIn GARY CLUB…
Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse strategy and what this looks like today! The PR Metaverse - what brands and PR pros need to know and grow Decentralization and what that means ams why it’s important Women in the metaverse, the opportunities and why now is the time Steps to take now even if you know nothing How purchasing of an NFT is just the beginning Titles of the today and future PR Metaverse Manager Hologram Stylist Chief Metaverse Officer Chief Meme Officer Terms and Words to Think about Remix Visualize Listen Dynamic interactive experiences Organic Chain of ownership Investing Decentralization Ai as an art Vibes and trends Holograms…
1 Female Disruptors Virtual Summit Announces Speakers, NFTs, and Early Registration Perks 21:30
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a passion project that Lisa started a couple years ago during the MeToo Movement. She launched the online publication in March 2019 featuring the first ever Female Disruptor, Charlene Li. “Females don't get the spotlight in a positive way as much as we should. We are underserved when it comes to positive exposure and lifting us up compared to men.” -Lisa Buyer Fast forward to present time Lisa has interviewed over 60 Female Disruptors in her Female Disruptor Online Magazine whether its in marketing, technology, their industry, mental health or parent hood. Lisa is NOW ready to host speakers, brands, and attendees to cultivate and create a new beginning through the First official Female Disruptors Virtual Summit on January 19, 2021. AND SO the countdown begins… ABOUT Female Disruptors Lisa Buyer curates the 25+ top female disruptors across every generation to share advice, success, and failure. Keynotes include Cathy Hackl and Katie Wells. GenZ can teach Boomers a thing or two. Millennials can reach down and up to learn and share experiences and pitfalls. Boomers have priceless wisdom. The Female Disruptors Virtual Summit Unlike physical conferences where you can end up sitting through the content you just don't need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you! Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business we've got you covered. Female Disruptors Featured Keynotes Rhonda Britten - Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear. Katie Wells - Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by greatist.com as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss Cathy Hackl - As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality | Ai Addyson - Education disruptor and founder of the Disruptor’s Planner. Whitney Freya - Inspired Living Expert, Artist, Author. She helps business women discover their Personal Magic. Grab the hottest ticket in town here! We are calling all genders and ages looking to give, share, coach, inspire and cultivate. We want to pay it forward and tap into the wisdom of women regardless of age, status, race, and gender. “I want to help generations cross over and learn from each other.” -Lisa Buyer Say Hello to our Official Sponsors! Goat Social Media , The Buyer Group , Story Time. Become a sponsor and get in front of this amazing audience! Click here!…
1 Stella Bayles: CoverageBook Gives PR Reporting a Meta Makeover 29:56
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBreaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating excel sheets that nobody opens. Two SEO-PR geeks talk publicity, search behavior, and media coverage like it’s the beginning of a new era of PR reporting and metrics. Domain authority? Yes, please. Social shares? Hit the like button. Online readership and estimated coverage news? High five. CoverageBook Stella Bayles on PR Reporting News Lisa Buyer met up with Stella Bayles, Director at @coveragebook & @answerthepublic, and Host of the #PRresolutionPodcast to share the breaking news about the latest new and improved CoverageBook The PR past The unfortunate truth is PR, SEO, and digital marketing teams typically don’t speak the same language and tend to gravitate to silos. This makes reporting on the impact of public relations campaigns a challenge, especially awareness campaigns. It seems everyone gets the attribution except public relations. The PR present with CoverageBook “What I love about CoverageBook is it's letting us actually use real data to report public relations results, with the drop of a link” said Buyer. More time for happy hour! In this Social PR Secrets podcast episode, you will learn Search behavior and PR - what’s the big deal? PR reporting views with every stakeholder in mind including the CEO, sales, marketing and more. Which credible metric sources we should be using What metrics and innovations you’re using to communicate with clients and partners Build leadership messaging with the potential to influence our industry publicly New sources of data for target audience insights Digital marketing measurement PR needs to know about (& compare with) Think discussions on how to measure “share of search,” New ways to visualize and communicate data & PR success Sources Discussed in the Episode CoverageBook 30-day Free trial AnswerThePublic PR Resolution Podcast The PR future - Stella Bayles Advice to Brands and PR Pros “I just want more PR people to be confident in measurement. the unknown can be scary and sometimes it puts people off. I was there! But, I put my hand up and asked ppl in the know to simplify - so I (and probably others in the room) could understand better. Those small movements forward in learning measurement in other areas of marketing really propel your work and offering. If nothing changes, nothing changes. We have to take the leap of faith to take our measurement and business to the next level” Prediction from Gary Preston CoverageBook Founder “In 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way.”…
1 Wonder Why SEO and Public Relations REALLY Matters? 16:14
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIs PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.…
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