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Mike Toner with a PR Forecast: Web 3.0 is in the Air!
Manage episode 378671587 series 3517422
المحتوى المقدم من Lisa Buyer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Buyer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022.
Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.
Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR.
The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.
“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric. That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.”
In this episode, Mike Toner talks about
- Search and Social
- Digital Marketing
- Buying and selling NFTs
- CryptoCurrency
- Blockchain technology
- Building a community and incentivizing the community through rewards
- Bored Apes
- Adidas and Nike NFT collaborations
- Farfetch platform solutions: Virtual Try-on campaign
- Alt Space VR
- Immersive shopping experiences
- Tips on Discord: getting started
- User experience on Web 3
“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.”
As mentioned in this interview
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