Creating Your Ideal Advocate Profile | DSMN8

The Employee Advocacy & Influence Podcast

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تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من DSMN8 - The Employee Advocacy Platform. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة DSMN8 - The Employee Advocacy Platform أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 8 أيام33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عامين 30:37

MP3•منزل الحلقة

Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this can lead to a successful employee advocacy program.

Template to create ideal advocate profiles here.

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.
Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.
This episode is brought to you by DSMN8.
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

56 حلقات

#Tech #Business #Podcasting Education #Self-Improvement #Marketing #DSMN8 - The Employee Influence Platform #Employee Advocacy #Employee Influence #Digital Marketing #Social Media #Employer Branding #Social Selling #Employee Engagement #Dsmn8

Creating Your Ideal Advocate Profile | DSMN8

The Employee Advocacy & Influence Podcast

published منذ عامين

MP3•منزل الحلقة

Template to create ideal advocate profiles here.

How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.

56 حلقات

كل الحلقات

1
Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy 33:41

منذ 8 أيام33:41

33:41

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority. Key Topics Discussed: The evolution of employee advocacy and what it means for brands How Awin has integrated advocacy into their company culture The role of leadership in driving engagement Ensuring advocacy programs remain effective and sustainable Check out this special episode if you're looking for practical strategies to enhance your employee advocacy program. Get your free Employee Advocacy Benchmark Report here: https://dsmn8.com/employee-advocacy-benchmarks-report/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement…

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Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement 32:04

منذ 22 يومًا32:04

32:04

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies. Key Topics Discussed: How to drive user adoption for employee advocacy programs The role of leadership in ensuring program success Creative ways to onboard and engage employees Making advocacy accessible If you’re looking for practical advice to enhance your advocacy program, this episode is full of expert insights! #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #BrandEngagement…

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Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories 37:45

منذ 5 weeks37:45

37:45

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her. Key Topics Discussed: Danfoss opened its employee advocacy program to all employees, fostering widespread participation. Training for employees focused on copywriting, storytelling, and content creation to empower employees. Tackling insecurities and motivating employees to share authentic stories. How to grow your employee advocacy strategy manually. Check out this special episode for lessons learned that can inspire your employee advocacy efforts. #MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement…

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Clark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law Firms 1:07:50

منذ 7 weeks1:07:50

1:07:50

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative. Key Topics Discussed: Overcoming challenges in regulated industries. The power of internal training. Keeping engagement alive. Clark Hill’s real-world journey as they set up, launched, scaled, and managed their thriving employee advocacy program. Check out this special episode for lessons learned that can inspire your own employee advocacy efforts. Connect with the hosts on LinkedIn: Lewis - https://www.linkedin.com/in/lewis-gray-dsmn8/ Elliot - https://www.linkedin.com/in/elliot-elsley/ Roy - https://www.linkedin.com/in/royesexton/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaTips #DigitalMarketing…

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Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy 52:45

منذ 11 weeks52:45

52:45

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand. How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk. Innovative techniques for motivating employees to participate in their employee advocacy program and scaling social media efforts. If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed. Don't forget to download the free Employee Advocacy Benchmark Report: here. #EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding…

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NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand 56:33

منذ 13 weeks56:33

56:33

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts. Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking. The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice. Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement. Links & Resources: The Employee Advocacy Benchmark Report Connect with Anna Bertoldini on LinkedIn Connect with Lewis on LinkedIn Connect with Elliot on LinkedIn #EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI…

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The Employee Advocacy Benchmark Report 35:37

منذ 19 weeks35:37

35:37

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees having formal social media training The surprising resistance to social media among employees and how to overcome it. How companies are using technology to streamline their employee advocacy efforts. The best departments to start with for employee advocacy. Download your free copy of the report: here. #EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport…

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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen 44:21

منذ 21 weeks44:21

44:21

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training. Resources: https://dsmn8.org/free-healthcheck-s3ep6 https://dsmn8.org/Free-Social-Template Connect with us: Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/ Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/ Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/ Connect with Maike: https://www.linkedin.com/in/maikejansen/ This episode is brought to you by https://dsmn8.org/website #EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram…

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5 Ways to Keep Employees Engaged 41:48

منذ 24 weeks41:48

41:48

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation. Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement. Plus, find out which group of advocates are the MOST important to engage for employee advocacy success! Whether you’re just launching your advocacy initiative or struggling to keep your team engaged, following these tips will enable you to build a thriving community of employee influencers and thought leaders. As mentioned in the episode, how to discover your ideal employee advocates: https://www.youtube.com/watch?v=2eD_nfg_SeM Learn more about DSMN8’s Newsletter Feature: https://dsmn8.org/4d1geBn Get early access to the Employee Advocacy Benchmark Report: https://dsmn8.org/3Tr8Fgx Employee Advocacy: 101 Cheat Codes by Bradley Keenan: https://dsmn8.org/3Zn3i5E…

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How to build a social media posting habit | w/April Jones 18:53

منذ 44 weeks18:53

18:53

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand presence for employees and shares insights on effectively communicating these benefits across all levels of an organization. But that's not all—Lewis also dishes out the latest tips and tricks to help employees create a habit of posting on social media. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice to boost your employee's participation in advocacy programs. Complete The Employee Advocacy Benchmark Survey: here. Get your free social media policy template here. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley . This episode is brought to you by DSMN8.com.…

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“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success 13:48

منذ 47 weeks13:48

13:48

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique every time. Learn how this approach can help companies avoid the appearance of spam posting while maintaining authenticity. Complete The Employee Advocacy Benchmark Survey: https://employeeadvocacy.typeform.com/benchmarkstudy Enroll for the free course: here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley . This episode is brought to you by DSMN8.com.…

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Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8 21:37

منذ 49 weeks21:37

21:37

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ Podcast on ideal advocate profile: here. *(link all in buzz sprout)*How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley . This episode is brought to you by DSMN8.com.…

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Huge News! The Employee Advocacy Certification Launch | DSMN8 37:52

منذ 51 weeks37:52

37:52

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. Enroll for the free course here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley . This episode is brought to you by DSMN8.com.…

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5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8 37:19

منذ 1 year37:19

37:19

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now! Special offer for listeners! Sign up to early access to the Employee Advocacy course: here! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’ : here ! How regulated industries are leveraging employee advocacy How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Lewis and Elliot . This episode is brought to you by DSMN8 . DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com .…

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3 Quick Wins for Employee Advocacy | DSMN8 28:14

منذ 1 year28:14

28:14

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create your ideal advocate profile here. Get your free employee advocacy program feedback template here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing. What the impact of this activity looks like. How you’re doing vs your competitors. + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis . This episode is brought to you by DSMN8 . DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com .…

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Creating Your Ideal Advocate Profile | DSMN8

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