How to Build Marketing & Sales Alignment with Joe English & Chris Goade

Corporate Caffeine with Dacia Coffey

Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other?

On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance.

We talked about:

• The importance of integrating sales and marketing
• The ways in which COVID has changed the ways marketers interact with clients
• Buyer journey
• Sales Leads v. Followers
• Stand out issues: Sales team underperforming
• Protecting businesses from their founders
• “Telling the Founder their baby is ugly…”
• Investing in the right marketing strategy
• Actually knowing and understanding your ideal customer profile
• How to coach your clients
• Equality v. Equity

This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!