Data Guru: What’s New in 2020 for Acxiom Audiences?

Data Guru by Acxiom

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The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

منذ 8 أيام27:12

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We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

منذ 5 أعوام 15:36

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From gaming to car sharing to a myriad of location-based market signals, Acxiom has a treasure chest full of new offerings for 2020 to help advertisers – banks, gyms, restaurants and more –better segment audiences and power elevated campaign performance.

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50 حلقات

#Tech #Data Guru By Acxiom

Data Guru by Acxiom

Data Guru: What’s New in 2020 for Acxiom Audiences?

Data Guru by Acxiom

published منذ 5 أعوام

MP3•منزل الحلقة

سلسلة مؤرشفة ("تلقيمة معطلة" status)

When? This feed was archived on March 02, 2025 20:12 (5d ago). Last successful fetch was on September 26, 2024 19:56 (5M ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

50 حلقات

#Tech #Data Guru By Acxiom

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Data Guru by Acxiom

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منذ 1 year17:04

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Data Guru by Acxiom

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منذ 1 year23:57

23:57

People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns. Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox. LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/ Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

Data Guru by Acxiom

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منذ 2 years24:10

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Data Guru by Acxiom

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In this episode of the Data Guru podcast recorded exactly to the day of GDPR’s five-year anniversary, data expert Rich Mitchell dives into how scale and privacy drive global data offerings and what it means for marketers. Can geo level data drive the right results? Can smaller data sets fuel effective custom models? Discover how to make first-party data work harder in a brand’s overall marketing strategy. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

Data Guru by Acxiom

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منذ 2 years23:02

23:02

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Data Guru by Acxiom

1
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منذ 2 years16:01

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Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play. Or for shorter-term purchases, they can be taking a first step in a potential lifetime of brand loyalty. Bio: Leah Quinn is the Product Manager for Acxiom’s InfoBase List Products. She drives product strategy and direction for the premier customer acquisition product line available to marketers. Leah has been in the data management industry for more than 15 years, previously serving with e-Infodata that later became the Acxiom Risk division. Leah grew and managed client support for Acxiom Risk before moving into product management for List SaaS platforms, building list fulfillment platforms that gave marketers access to InfoBase data and enabled distribution of prospects to the digital ecosystem. Leah graduated with a Bachelor of Science in Marketing from Miami University in Oxford, Ohio. She lives in Round Rock, TX, with her husband and four crazy kids. https://www.linkedin.com/in/leahquinnshapeabetteryou/ Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

Data Guru by Acxiom

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منذ 2 years24:19

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Data Guru by Acxiom

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Data Guru by Acxiom

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منذ 2 years21:56

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Data Guru by Acxiom

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منذ 2 years15:30

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CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

Data Guru by Acxiom

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The Delicate Balance of Privacy and Personalization 27:48

منذ 2 years27:48

27:48

Privacy legislation is predicted to have a bigger impact on marketing than the looming deprecation of third-party cookies. Acxiom Chief Privacy Officer Jordan Abbott joins the Data Guru podcast to discuss the current data privacy landscape and where it is likely to head in the future. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

Data Guru by Acxiom

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Data Guru by Acxiom

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Data Guru by Acxiom

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19:41

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Data Guru by Acxiom « » Data Guru: What’s New in 2020 for Acxiom Audiences?

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Data Guru: What’s New in 2020 for Acxiom Audiences?

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