How Bruce Buchanan built two multi-billion dollar global giants

From Zero with Adam Schwab

Most people wouldn’t dream of building one billion dollar business, let alone two. Bruce Buchanan may just be Australia’s best ever business builder.

A natural entrepreneur, Bruce began his professional career as a consultant at Boston Consulting Group, before going on to create one of the world’s most successful airlines, Jetstar. Now, almost 10 years later, he's bought a tiny ad tech business called Rocklive and within a few years has turned it into ROKT - a US$2.5 billion global giant.

In this episode, Bruce speaks with host Adam Schwab about his difficult childhood, why a chance meeting with Qantas CEO Alan Joyce changed everything, and what’s next on his great vision list.

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