Branding, Marketing & Advertising: The Essentials For A Successful Business The Kenn Jones Real Estate Show podcast

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KJRES-070 - The Housing Market and The Presidential Election 29:57

منذ 25 weeks29:57

29:57

The importance of the housing industry to the economy of the United States can't be over stated. Consequently, a vibrant housing market is essential to its economic health and stability. In this episode of The Ken Jones Real Estate Show, Ken analyzes the conflict between the cost of housing and the relatively low level of resale housing inventory as it relates to the importance of selecting the presidential candidate whose policies and credibility are most likely to improve our economy and our housing market. This is an unbiased, fact-based analysis that's both very informative and very important, regardless of your political views. 000000AC 00000089 000019E8 00001468 00005B6D 00005B6D 000061D6 000054C9 00139E24 00139E24…

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KJRES-069 - Should Sellers Pay Buyer Agents? 26:53

منذ 26 weeks26:53

26:53

Should Sellers Pay Buyer Agents? This is one of the most hotly debated and controversial issues in the residential real estate brokerage business and has serious legal and financial implications for home sellers, homebuyers, and real estate agents. In this episode, Ken explains the substance of the lawsuits, judgments, and settlement agreements against the National Association of REALTORS®, as well as the historic changes to the way real estate agents must now deal with sellers and buyers. He also discusses the fact that many agents and major national brokerage firms are making a concerted effort to circumvent the new commission sharing rules by coercing sellers into paying buyer agents. If you're a homeowner, a homebuyer, or a real estate agent, this is one episode of The Ken Jones Real Estate Show that you do not want to miss. 0000007F 00000069 000019E8 00001468 00005B6D 00005B6D 00005C35 0000528F 00002F24 00002F24…

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KJRES-068 - The Big Changes Are Here - Now What? 14:14

منذ 27 weeks14:14

14:14

If you're a real estate agent, you know the residential real estate business has just undergone some historically radical changes. Now that all the big changes from the National Association of REALTORS® lawsuit settlement agreement have gone into effect, now what? How is this going to impact your business? Are you going to make less money? Are you going to have work harder just to survive? Are you going to encounter more competition? I discuss all these issues, and more, in this episode of The Ken Jones Real Estate Show. This is a "don't miss" episode for serious real estate agents. 000000B1 0000008F 000019E8 00001468 00005B6D 00005B6D 00006BF2 00005D24 000A76C6 000A76C6…

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KJRES-067 - Consequences of Forced Buyer Agency Agreements 7:30

منذ 32 weeks7:30

7:30

Buyer agents are now legally required to have a home buyer sign a buyer-agency contract outlining a variety of things, including how long the contract will be and how much the buyer may have to pay them before the agent is even allowed to show that buyer a house; a house the buyer may not even like. In this very short DO-NOT-MISS episode of The Ken Jones Real Estate Show, Ken discusses this overburdensome regulation that puts the buyer agent in a very difficult, no-win situation. 000000DF 000000B6 000020FC 00001906 00049B97 00049B97 00005C34 00005290 00002F24 00002F24…

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KJRES-066: The Real Estate Training Problem 14:41

منذ 45 weeks14:41

14:41

There's a historically chronic problem in the real estate brokerage industry, specifically in the residential real estate brokerage industry. A problem that is going to have very serious consequences on that sector of the real estate brokerage industry unless something major is done to correct it. That problem is the virtual absence of professional training of residential real estate agents, especially regarding their understanding, or the absence thereof, of their legal responsibilities. In this episode of The Ken Jones Real Estate Show, I address this issue headon to shine a spotlight on this critically important subject. 000000BB 00000097 00002139 00001934 0003619C 0003619C 00005C34 00005290 00002F24 00002F24…

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KJRES-065: You've Got to List to Last 14:11

منذ 46 weeks14:11

14:11

There's an old saying in the real estate brokerage business that says, you've got to list to last. In this episode of The Ken Jones Real Estate Show, I explain why becoming a listing agent is more important than ever due to all of the changes that are taking place in the residential real estate brokerage industry will likely wipe out a large percentage of buyer agents. Don't miss it! 000000C3 0000009D 000029A9 00001FCB 00004ACB 00004ACB 000076FF 00006BD2 0000137D 00001E82…

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KJRES-064: Does the Public Benefit From the Lawsuits Against NAR? 18:03

منذ 47 weeks18:03

18:03

Are all these lawsuits against NAR and the major real estate brokerage firms providing a valuable service to the general public? Did the Biden Administration play a part in generating or promoting these lawsuits? If not, why did the Department of Justice (DOJ) get involved in them? Why is it only the residential real estate brokerage sector of the greater real estate brokerage industry being singled out in these lawsuits? Is it all part of a greater plan to destroy the residential real estate brokerage industry? If these issues concern you, listen to this episode of The Ken Jones Real Estate Show to hear Ken's examination of these issues and his opinions. 0000014A 00000103 000031CD 000025C7 00029B58 00029B58 00007EF0 00006DE0 0007E1F5 0007E1F5…

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KJRES-063: Is The Government Trying to Destroy Residential Brokerage? 16:29

منذ 48 weeks16:29

16:29

There have been a significant number of unusual events surrounding the numerous lawsuits against the National Association of REALTORS® (NAR) and many of the major residential real estate brokerage firms in the United States. In this episode of The Ken Jones Real Estate Show, I identify many of these unusual events, my analyses of them, and what leads me to question if the federal government, through the use of the U.S. Department of Justice, is intentionally trying to bankrupt the NAR and these major brokerage firms with the goal to destroy the residential real estate brokerage business. I look forward to your thoughts and opinions on this topic. 000000D9 000000AE 000029A9 00001FCB 00004ACB 00004ACB 000076FF 00006BD2 0000137D 00001E82…

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KJRES-062: How to Deal With the Aftermath of the NAR Lawsuit Settlement 20:43

منذ 50 weeks20:43

20:43

The settlement of the latest lawsuit against the National Association of REALTORS® and major real estate brokerage firms (which is pending court approval) has residential real estate agents concerned about the future of their businesses. In this episode of The Ken Jones Real Estate Show, Ken explains the issues and provides insight as to how agents can use what appear to be very damaging events to their advantage in providing a new and higher level of service to the public. This is a "must listen" episode for real estate agents, brokers, and anyone thinking of buying or selling a home in the United States. Click Here - Document Download Link 000000EF 000000BD 000029AB 00001FCE 00004ACB 00004ACB 00007B32 00006BF0 00011882 0000137D…

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KJRES-061: I Refuse to List Your House 15:26

منذ 1 year15:26

15:26

There seems to be a growing negative reaction to the new commission sharing changes brought about by the verdict against the National Association of REALTORS®, Keller-Williams, and Home Services of America, Inc. In this episode of The Ken Jones Real Estate Show, I lay out the most serious of these negative reactions and offer my views on why I believe this one, if actually carried out, may cause even more serious legal sanctions on the residential real estate brokerage industry. 000000C6 0000009F 000022DA 00001A6E 00046329 00046329 000060A9 000053A2 0000490F 000048F5…

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KJRES-060: Branding Isn't Marketing - But They're Related 14:55

منذ 1 year14:55

14:55

A lot of real estate agents and brokers are unaware of what branding is and what it's not. They also interchangably use the terms "marketing" and "advertising," as if they were the same thing (which they definitely are NOT). In this episode of The Ken Jones Real Estate Show I define each of these terms, explain their proper use, and give practical examples of each so they can be easily remembered. 000000B5 00000092 000019BC 0000133D 0000490F 0000753E 000060A9 000053A2 0000490F 000048F5…

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KJRES-059: The Transaction Broker - The Buyer-Agent Payment Solution 16:12

منذ 1 year16:12

16:12

In the 30 states (including my home state of New Jersey) that permit a real estate agent to act as a Transaction Broker, they provide Buyer-Agents what I think is the perfect solution to work with buyers and continue to be paid from the listing agent's commission. Listen to this episode of The Ken Jones Real Estate Show, and I'll explain why and how to perform as a Transaction Broker. 0000009F 00000081 000019BC 0000133D 0000490F 0000753E 000060AB 000053A1 0000490F 000048F5…

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KJRES-058: CHANGE - Or Get Left Behind 15:35

منذ 1 year15:35

15:35

CHANGE is the only constant that continually occurs throughout the entireties of both our personal and business lives; it is an inevitable and unavoidable fact of life. As for the changes that occur in our businesses, they're generally easier to predict and to prepare to overcome. So, why do most real estate agents fear change and do nothing to anticipate future changes and prepare for them? Don't they know that if they don't change they'll be left behind? Listen to this episode of The Ken Jones Real Estate Show and I'll explain why and also tell you how you can (and should) prepare for future changes in our business. 000000E6 000000B8 000019BC 0000133D 0000490F 0000753E 000060A9 000053A2 0000490F 000048F5…

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KJRES-057: NAR Lawsuit Verdict -Answering Agent's Questions 19:18

منذ 1 year19:18

19:18

The fallout over the landmark $1.78 billion verdict against the National Association of REALTORS®, Keller-Williams, and Home Services of America, Inc. continues to deepen and expand throughout the far corners of the residential real estate industry, including a featured article in the Sunday, November 19, 2023 edition of the New York Times. In this episode of The Ken Jones Real Estate Show, I answer some of the most popular questions being asked by residential real estate agents pertaining to how they may be able to move forward in the rapidly and radically changing residential real estate industry. 000000CC 000000A3 00003143 0000255B 000BFD97 000BFD97 000060AE 000053A1 0000490F 000048F5…

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KJRES-056: NAR Lawsuit Fallout - Are Buyer Agents Doomed? 15:22

منذ 1 year15:22

15:22

Considering the fact that the National Association of REALTORS® and major national real estate brokers were found guilty of conspiring to overcharge home sellers and the jury awarded the home sellers $1.78 billion in damages, the question many residential real estate agents are asking is, will residential buyer agents continue to exist? If you're a buyer agent, a prospective home buyer, or a real estate broker-owner, you won't want to miss this episode of The Ken Jones Real Estate Show wherein I discuss this issue, do my analyses, and offer my opinions about what I believe the future holds for residential buyer agents.…

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Branding, Marketing & Advertising: The Essentials for a Successful Business

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