Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Meaningful Use Stage 2 for 2014 on eClinicalWorks has been our continuing challenge over this Summer. In this podcast Dr. Mark Vaughan provides a general overview of Stage 2 requirements from the perspective of his own experience working with eClinicalWorks … Continue reading →
Meaningful Use Stage 2 for 2014 on eClinicalWorks has been our continuing challenge over this Summer. In this podcast Dr. Mark Vaughan provides a general overview of Stage 2 requirements from the perspective of his own experience working with eClinicalWorks … Continue reading →
Chronic Care Management (CCM) and Transitional Care Management (TCM) billing codes, rules, and potential office protocols are discussed for codes which reimburse care given without a patient visit and extra payment for seeing patients following hospital discharge. Necessary Elements of … Continue reading →…
On our Meaningful Euthenized podcast we skipped over Menu Measure 3, thinking we would just claim ourselves exempt because our community does not provide images for EMR use. We know understand that we may not be able to use that … Continue reading →
Meaningful Use Stage 2 for 2014 on eClinicalWorks has been our continuing challenge over this Summer. In this podcast Dr. Mark Vaughan provides a general overview of Stage 2 requirements from the perspective of his own experience working with eClinicalWorks … Continue reading →
Smart Forms allow calculations to be made based on patient answers to questions to apply scores based on standardized inventories like the PHQ-9, PHQ-2, and Asthma Severity. eClinicalWorks can be set up to link smart forms with the history of … Continue reading →
The Doctors Vaughan describe their installation and first days of Version 10 of eClinicalWorks. Summon the Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Mark McNeill of Trillium Family Medicine shares how he uses Instant Medical History in the Patient Portal to get patiens to compose their own medical histories prior to office visits. Summon the Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By … Continue reading →
Dr. David Gorelick explains how to remove distracting to-do items from the day’s action items and phone messages by assigning them to “vv.” Summon the Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ … Continue reading →…
Mark McNeill of Trillium Family Medicine joins us to explain how he has started a medical practice where appointments are almost exclusively made by patients themselves using the Patient Portal of eClinicalWorks. Summon the Rock Kevin MacLeod (incompetech.com) Licensed under … Continue reading →
“Scan not what your computer can do for you. Ask what you can do more efficiently.” This show walks eClinicalWorks users through the process of printing directly from information contained in a web browser into the eClinicalWorks Fax Inbox to … Continue reading →
In eClinicalWorks Version 9, the patient portal adds much functionality to patient communications. It allows patients to check their own labs on their computer or mobile device. It allows patients to schedule their own appointments as made available by the … Continue reading →
Doctors Mark and Gawayne Vaughan of the Auburn Medical Group discuss the use of the DRTLA tab in the right panel of progress notes. It provides a summary of recent diagnostic imaging, … Continue reading →
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يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.