059: Ian Schafer on Purpose, Culture, and Business Transformation

Gen X Amplified with Adrion Porter

On this episode of Gen X Amplified, we have a conversation with advertising veteran, digital expert, thought leader, and awesome Gen-Xer... the one and only Ian Schafer, who joins Adrion to discuss and unpack his latest venture, Kindred, and its inaugural event Kindred 2020, which will be held on September 14-17 in San Diego.

Kindred, is an events-based startup that focuses on bringing together brands, nonprofits, and cultural leaders to accelerate sustainable, purpose-led business transformation.

Ian Schafer has been named a "Media Maven" by Advertising Age, one of Campaign Magazine's "40 over 40", and the "Best CEO on Social Media" by the Shorty Awards.

He has been at the forefront of media, content, advertising and marketing since 1997 - including being the founder, CEO, and Global Chairman of the influential advertising agency Deep Focus - which had been the winner of numerous accolades including Cannes Lions, Webby, and Emmy Awards. However, Ian recently mad a major career pivot ,and is now focused on harnessing the collective power of culture to make positive impact in the world through his new venture as the co-founder and CEO of Kindred. During this episode Ian talks about not only his professional journey as an entrepreneur, but also why his passion for making social change led him to launch Kindred. And why it's critical for businesses to join other companies, communities and cultural leaders, to embrace a purpose-led approach to accelerate solving the world's problems. Resources mentioned in this episode:

• Kindred.live
• Kindred on Twitter
• Ian on Twitter
• Ian on LinkedIn
• Ian on Twitter
• Comic Relief USA

Ian's Personal Theme Song

• “Easy", by The Commodores

Thank you for listening!