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1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
Pauline Brown on Aesthetic Intelligence ("the other A.I.")
Manage episode 275097087 series 2795840
Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.
My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.
Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.
We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.
61 حلقات
Manage episode 275097087 series 2795840
Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.
My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.
Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.
We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.
61 حلقات
كل الحلقات
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1 The Intersection of Tech, Policy, and Leadership with Evan Burfield & Miles Taylor 44:16
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1 Redefining Leadership and Organizational Culture with Dov Seidman 1:11:21
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1 Ann Dunkin on Leadership, Innovation, and Building a Sustainable Future 58:16
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1 Futurist and Author David Mattin on Technology, AI, and Human Behavior 1:12:44
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1 Pigment CEO, Eleonore Crespo – on Startup Scaling & Leadership Growth 57:35
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1 NSF's Chief Human Capital Officer – Wonzie Gardner 1:06:02
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1 Dr. Joey Mattina – Health Strategies for Busy Execs (+ Bob's routine) 1:37:00
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1 Philip Rowley, CFO, Sony Pictures Entertainment 1:01:03
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1 Fountainlife CEO Dr. Bill Kapp on Longevity, Preventative Medicine, and Healthspan 1:02:11
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1 Funding the Final Frontier – Chad Anderson, founder, Space Capital 1:00:57
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1 Mastercard's Chief People Officer – Michael Fraccaro 1:00:41
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1 Beth Rose, Ford's Chief Compliance, Ethics, and Integrity Officer 1:01:47
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1 "When Markets Speak" – with Larry McDonald, CEO, Bear Traps Report 1:16:48
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1 AI in the Enterprise – with Scale Venture Partners' Barak Turovsky 57:08
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1 Deloitte's CEO of Audit & Assurance on Leadership, Taking Risks, and Taking Care of Your Teams and Yourself 57:19
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.