A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.
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Founder Feature: Aman Blana, Growee Foods
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Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with…
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#140 Buyer Spotlight: Foodservice Buying with Lizz Ingrassia & Allie Cotter, Fresh Thyme
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This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com This episode was sponsored by Simply Depo. Go to www.simplydepo.com In this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant din…
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#139 Inventory Management for Early Brands: Cory Hebert from Cin7, and Jamie Valenti-Jordan, Catapult Commercialization Services
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This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com Join Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of ac…
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Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder
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In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise. Discover why community rounds matter, how to handle …
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#138 Buyer Spotlight: Rich Gillmore, Gelson's
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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle. Rich sh…
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Gluten-Free Noodle Chips: Lauryn Bodden, S’noods
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In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partne…
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#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods
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In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings. Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding t…
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#136: Growing Jaju Pierogi with Social Media Pro Vanessa White
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In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide. Vanessa shares insights into the challenges of competing with established brands while mainta…
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#135 Recruiting 101 with Peggy Shell, Creative Alignments
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In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee stru…
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Expo West 2024 Recap: Trends, Brands, and Swag
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Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the ris…
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#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 2
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We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product. In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) re…
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#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1
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In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry. Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with rev…
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Nowhere Bakery Swims in the Shark Tank!
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Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partner…
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#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot
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In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestio…
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#131 The Rise of Carbone Fine Food with CEO Eric Skae
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Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies. Eric emphasizes the crucial role of strategi…
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Fila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark Tank
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In this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased onlin…
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#130 What is a CMO? With Erin Fasano (Core Foods)
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In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emp…
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Wondering how to get on shelf and pick the right marketing programs to do well? Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strat…
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#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme Market
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In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brand…
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Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make th…
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#128 Buyer Spotlight: Dwight Richmond, Town & Country Markets
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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizi…
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#127 Launching on Amazon with Leon Lewis
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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delvin…
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Bonus - Startup CPG's BIG Plans for 2024
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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community. From the upcoming Shelfie Awards to a booth giveaway for female founders they delve i…
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#126 The Rise of HOP WTR with Jordan Bass
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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts. With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeo…
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Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker
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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com This episode was sponsored by Cultivate CPG. Go to cultivatecpg.com In this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Sta…
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