When it comes to social media and in particular LinkedIn™️, B2B professionals are often swamped with misinformation. From empty "growth hacks" to fleeting trends, the challenge is to discern what truly works. With LinkedIn being the No1 place for B2B growth, missteps cost time and can also mean missed opportunities. Enter the Social Media for B2B Growth Podcast with Michelle J Raymond. A trusted professional source, this podcast offers: • Proven B2B strategies to master LinkedIn™️ Social Sel ...
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LinkedIn Algorithm, Automation, AI - Oh My!
17:49
17:49
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Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its lim…
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Exciting LinkedIn Company Page Updates & New Features Unveiled
17:53
17:53
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Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. 00:00 Welcome and Exciting Updates f…
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B2B Power Play: Winning Positioning & Messaging with Diane Wiredu
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35:01
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Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Posit…
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How to Make Your B2B Brand Stand Out on Social Media with JP Hightek
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34:52
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How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. Th…
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How To Use Short Form Video To Grow Your Brand with Jera Bean
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36:04
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1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcas…
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B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose
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34:08
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What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies f…
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Get Your CEO on LinkedIn. Tactics for Business Leaders with Katie Brinkley
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34:34
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Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking O…
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LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility with Latasha James
32:59
32:59
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Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insi…
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Conquering Video Overwhelm: A Strategic Guide with Ben Amos
27:31
27:31
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Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Am…
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Joe Pulizzi: The Roadmap to Becoming a Content Entrepreneur
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40:31
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Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize …
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Using LinkedIn To Get Speaking Opportunities with Bobby Umar
27:16
27:16
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Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of L…
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Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn ️with Michelle J Raymond
29:17
29:17
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Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advoca…
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Social Media Trends & Insights from Social Media Marketing World with Michelle J Raymond
22:18
22:18
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What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The I…
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The Power of a Distinctive Personal Brand - How to be one in a billion on LinkedIn with Neal Veglio
35:45
35:45
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When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 Introduction to the Show 00:44 The Plague of Blandness on L…
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From Social Proof to Confetti Moments: 7 Lessons From 7 Amazing Women in Marketing
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28:21
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Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and …
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Top 5 LinkedIn Company Page Mistakes and Solutions with Michelle J Raymond
30:18
30:18
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If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 In…
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LinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Michelle J Raymond
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16:18
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CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing Linked…
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Finding Your Own Path on LinkedIn™️. Staying True to You with John Lacey
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34:08
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Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduc…
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Strategies for LinkedIn™️ Visibility - Don't Get Lost in the Crowd with Ali Schwanke
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With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introd…
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LinkedIn™️ Roundup - What's New? with Coach Michelle J Raymond
25:10
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In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting …
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Authenticity in Action - Elevating B2B Marketing on LinkedIn™️ with Gina Balarin
31:51
31:51
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In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive cult…
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Brand Building and LinkedIn™️ Strategies for B2B Growth with Coach Michelle J Raymond
18:45
18:45
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Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional brandi…
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Using LinkedIn™️ for Business and Marketing 2024 with Michelle J Raymond
45:59
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In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and …
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Enough of the Boring Event Content - Try These Ideas Instead with Laura Erdem
32:04
32:04
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When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an…
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Marketing Magic or Behavioral Science? How to Get More Wins to Grow Your B2B with Nancy Harhut
34:21
34:21
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In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social P…
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Future Proof Your Brand Identity with Distinctive Brand Assets with Professor Jenni Romaniuk
32:33
32:33
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Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn. They discuss the significance of brand asset building in memory building and marketing, the contras…
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From Consultant to Paid Community Builder - What You Need to Know First with John Espirian
32:12
32:12
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John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consult…
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Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages
31:48
31:48
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The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second…
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Ultimate Guide to Improving Your LinkedIn Company Page Performace with Michelle J Raymond
41:19
41:19
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This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement. The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Miche…
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The Power of Brand Strategy Assessments with Wanita Z
37:46
37:46
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When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment. Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business. The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it importan…
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From Clips to Cash. Profit-Driven LinkedIn Video Tips with Tanya Smith
31:39
31:39
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Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode…
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From Overwhelmed to Effortless: A Guide to LinkedIn Content Automation Systems with Stephen G. Pope
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26:35
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If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:4…
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How To Outsmart The Linkedin Algorithm And Boost Your Reach & Engagement with Michelle J Raymond
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36:29
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Over 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline…
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How to Start Your Employee Advocacy Program on LinkedIn with Andrew Seel
27:19
27:19
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It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common …
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Why Employer Branding on LinkedIn Matters More Than Ever for B2B with James Ellis
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35:46
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Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this - what is it, and why should your business be investing in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does…
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What's Working and Not Working on LinkedIn for B2B Business Growth with Sarah Clay
36:25
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Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies. The key moments in this e…
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Beyond Profit: How Purpose-Driven Brand Values Shape B2B Futures with Melissa Packham
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What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balanc…
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From Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey Kloss
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Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key mom…
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LinkedIn Live: Myths, Realities, and B2B Superpowers Explained with Gillian Whitney
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Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplif…
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Rebranding Magic - How Visual Branding Shapes Perceptions with Emma Wright
34:15
34:15
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Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:0…
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LinkedIn Cold Outreach Pitfalls: Secrets to Engaging and Trustworthy Messages with Laura Khalil
37:18
37:18
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Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messag…
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LinkedIn Thought Leadership is NOT Just Posting Content! Let's Redefine It with Ashley Faus (Atlassian)
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The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true dep…
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Operation Rebrand - Michelle J Raymond's Story
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35:44
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Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means fo…
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Empower Your Team to Turbocharge Your Brand. Olga Andrienko (Semrush) Shares How
32:22
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Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:…
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LinkedIn Content with Impact - Tips to Light the Spark. Jess Cook (LASSO)
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If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ig…
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Find Your LinkedIn Voice : Speak with Clarity and Confidence with Nausheen I. Chen
36:43
36:43
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Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode ar…
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LinkedIn Ads - The Power of Retargeting for B2B Growth. AJ Wilcox
37:20
37:20
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Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targe…
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LinkedIn Branding Tactics to Build Demand for Your Business with Michelle B Griffin
32:20
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Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michell…
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The Edutainment Effect. From Laughter to Leads with Travis Tyler (Pandadoc)
42:44
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42:44
Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment…
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Irresistible Offers to Grow Your Business - The Power of Positioning. Guest: Angela Tsai
33:32
33:32
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33:32
Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll di…
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