Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
…
continue reading
1
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
6:38
6:38
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
6:38
I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't reall…
…
continue reading
1
Do NOT try to out-work me. (Out-smart me instead.)
14:18
14:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
14:18
Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was …
…
continue reading
1
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
3:09
3:09
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
3:09
If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly…
…
continue reading
1
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
5:37
5:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
5:37
I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...…
…
continue reading
1
What would you say to the individual that has all the content in the world but is having trouble implementing it?
4:13
4:13
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:13
The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you …
…
continue reading
1
Do you have tips/recommendations to optimize engagement and click-through rate?
4:15
4:15
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:15
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you ha…
…
continue reading
1
Any advice on how to learn to put a good course together?
1:54
1:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
1:54
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...بقلم Frank Kern
…
continue reading
1
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
6:18
6:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
6:18
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate…
…
continue reading
1
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
4:01
4:01
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:01
As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...بقلم Frank Kern
…
continue reading
The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...بقلم Frank Kern
…
continue reading
1
How do you create whale bait to add new upper-level prospects to your pipeline?
4:36
4:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:36
I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?بقلم Frank Kern
…
continue reading
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...بقلم Frank Kern
…
continue reading
1
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
2:23
2:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:23
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.بقلم Frank Kern
…
continue reading
1
Is High End Continuity still a significant part of your business model?
3:32
3:32
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
3:32
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...بقلم Frank Kern
…
continue reading
1
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
7:14
7:14
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
7:14
I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?بقلم Frank Kern
…
continue reading
1
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
2:37
2:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:37
So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.بقلم Frank Kern
…
continue reading
1
Is SEO dead? How much should I worry about it for a blog/biz website?
5:40
5:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
5:40
Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.بقلم Frank Kern
…
continue reading