أفضل بودكاسات Joe Pulizzi And Robert Rose (2024)

1
Big Opportunity for Brands in Local Content (452) 1:08:00

6d ago1:08:00

1:08:00

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple rep…

1
2025 Content Marketing Trends [Special Episode] (451) 49:12

13d ago49:12

49:12

The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get r…

1
The Huge Opportunity to Build Trust with Media (450) 1:12:34

20d ago1:12:34

1:12:34

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's …

1
Humans No Longer Needed for Audio? (449) 1:10:58

27d ago1:10:58

1:10:58

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someon…

1
Your Content Marketing Questions Are Answered [Special Episode] (448) 55:14

1M ago55:14

55:14

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content c…

1
X Takes Free Speech to a New Level (447) 1:11:28

1M ago1:11:28

1:11:28

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion cre…

1
Will OpenAI's Seeds Grow a Strawberry Harvest? (446) 1:15:37

2M ago1:15:37

1:15:37

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube produ…

1
How We Use AI for Content and Marketing [Special Episode] (445) 57:19

2M ago57:19

57:19

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Googl…

1
Zuck and Musk Get What They Want (444) 1:05:39

2M ago1:05:39

1:05:39

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park a…

1
The 2024 NFL Predictions Show [Special Episode] (443) 49:39

2M ago49:39

49:39

We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Downloa…

1
What Content Marketers Can Learn from the DNC (442) 1:06:23

3M ago1:06:23

1:06:23

The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC a…

1
Reddit's Big Opportunity for Brands (441) 1:01:27

3M ago1:01:27

1:01:27

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: X Calls for Ad Industry Re…

1
X Goes Full Idiot Mode in Suing Advertisers (440) 1:09:56

3M ago1:09:56

1:09:56

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curi…

1
Content Marketing Gets a Health Check (439) 1:05:36

3M ago1:05:36

1:05:36

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Fla…

1
Google Eats Cookie Policy (438) 1:08:55

3M ago1:08:55

1:08:55

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses inc…

1
Are We In a Marketing Recession? (437) 1:10:35

4M ago1:10:35

1:10:35

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually …

1
Is the Influencer Economy Beginning to Crack? (436) 1:07:10

4M ago1:07:10

1:07:10

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…

المدونة الصوتية تستحق الاستماع

Joe Pulizzi And Robert Rose بودكاست

المدونة الصوتية تستحق الاستماع

1
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

1
Big Opportunity for Brands in Local Content (452) 1:08:00

1
2025 Content Marketing Trends [Special Episode] (451) 49:12

1
The Huge Opportunity to Build Trust with Media (450) 1:12:34

1
Humans No Longer Needed for Audio? (449) 1:10:58

1
Your Content Marketing Questions Are Answered [Special Episode] (448) 55:14

1
X Takes Free Speech to a New Level (447) 1:11:28

1
Will OpenAI's Seeds Grow a Strawberry Harvest? (446) 1:15:37

1
How We Use AI for Content and Marketing [Special Episode] (445) 57:19

1
Zuck and Musk Get What They Want (444) 1:05:39

1
The 2024 NFL Predictions Show [Special Episode] (443) 49:39

1
What Content Marketers Can Learn from the DNC (442) 1:06:23

1
Reddit's Big Opportunity for Brands (441) 1:01:27

1
X Goes Full Idiot Mode in Suing Advertisers (440) 1:09:56

1
Content Marketing Gets a Health Check (439) 1:05:36

1
Google Eats Cookie Policy (438) 1:08:55

1
Are We In a Marketing Recession? (437) 1:10:35

1
Is the Influencer Economy Beginning to Crack? (436) 1:07:10

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