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Stop Being a Cheapskate: The Importance of Investing in Marketing
Manage episode 361720646 series 85988
In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets.
I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth.
I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing.
This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a year-to-year basis.
TIMESTAMPS
Investing in Marketing [00:01:14] I share personal examples of how investing a little more money in marketing tools and webinars can lead to significant returns in terms of lead generation and business growth.
Importance of AI in Marketing [00:04:09] I emphasize the importance of investing in marketing tools that incorporate AI, as almost every marketing tool is including some form of AI into their tool.
Influencer Marketing [00:06:44] I discusses the importance of investing in influencer marketing and not being too stingy with compensation for influencers. I suggest that companies should offer influencers something of value, such as free use of their tool, in exchange for promoting their product.
Investing in Marketing Tools [00:10:22] I emphasize the importance of investing in marketing tools and AI to help scale and grow a business.
Learn More:
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/freebies/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
365 حلقات
Manage episode 361720646 series 85988
In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets.
I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth.
I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing.
This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a year-to-year basis.
TIMESTAMPS
Investing in Marketing [00:01:14] I share personal examples of how investing a little more money in marketing tools and webinars can lead to significant returns in terms of lead generation and business growth.
Importance of AI in Marketing [00:04:09] I emphasize the importance of investing in marketing tools that incorporate AI, as almost every marketing tool is including some form of AI into their tool.
Influencer Marketing [00:06:44] I discusses the importance of investing in influencer marketing and not being too stingy with compensation for influencers. I suggest that companies should offer influencers something of value, such as free use of their tool, in exchange for promoting their product.
Investing in Marketing Tools [00:10:22] I emphasize the importance of investing in marketing tools and AI to help scale and grow a business.
Learn More:
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/freebies/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
365 حلقات
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×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.