Mind Game Marketing and Strategic Thought Leadership with Chris McNeil

YES, BRAND with Hersh Rephun

Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.

Chris is the creator of the THAUT Process of Strategic Thought Leadership and founder of Thaut, Inc. and 5th Level Web. He is working on his first book on strategic thought leadership, tentatively titled "Pullfillment."

Connect with Chris

Free Marketers Guide to Strategic Thought Leadership https://thaut.io/guide

Podcast site https://www.thoughtleadershipstudio.com/

Twitter https://twitter.com/MentalGameOfBiz

LinkedIn https://www.linkedin.com/in/chris-mcneil-chs/

(0:00) Introduction to the episode and guest, Chris McNeil (2:20) Chris McNeil's journey in the fitness industry and transition to marketing (8:15) The integral role of the mind game in marketing and strategic thought leadership (12:40) Case study: Sports youth fundraising company and its business growth (17:52) Deep dive into understanding your market and customer base (21:09) Pricing structure for Chris McNeil's discovery program and introduction to his book: Pull Fulfillment (26:12) The Vanguard method and designing to demand: Understanding what customers are looking for (28:37) Building a roadmap for success in business and licensing training (30:32) Discussion on business size and the downside of large-scale business expansion (31:19) Conclusion: Making the internet a healthier place and wrapping up the show