#35 Handwritten Victory: the 90-Second Postcard

Winning Edge

• Close elections happen frequently, with some decided by just 1 or 2 votes
• Door-to-door campaigning is a secret weapon for reaching undecided voters
• Personal follow-up with a handwritten postcard can leave a lasting impression

Postcard Strategy:

1. Order postcards with campaign logo/picture on one side
2. Write three lines:
   • Friendly reminder
   • Personal connection or issue focus
   • Clear ask for their vote

Postcard Templates:

1. Personal Connection
2. Issue-Focused Connection
3. Generic Connection

Implementation:

• Focus on undecided voters (5-8 cards per door-to-door session)
• Set up a writing station for efficiency
• Write cards soon after conversations
• Mail postcards 10-14 days before the election

Benefits:

• Takes only 90 seconds to write
• Gives voters a clear reason to support you
• Can make the difference in close races

For more tips on effective personal follow-up strategies, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com