Player FM - Internet Radio Done Right
67 subscribers
Checked 14d ago
تمت الإضافة منذ قبل six عام
المحتوى المقدم من The Scotch Malt Whisky Society. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Scotch Malt Whisky Society أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Whisky Talk
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2514880
المحتوى المقدم من The Scotch Malt Whisky Society. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Scotch Malt Whisky Society أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to Whisky Talk! Hosted by Richard Goslan, editor of The Scotch Malt Whisky Society’s members magazine Unfiltered, we'll be introducing you to some of the people who make whisky, the places it comes from and the characters who bring it to life.
…
continue reading
73 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2514880
المحتوى المقدم من The Scotch Malt Whisky Society. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Scotch Malt Whisky Society أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to Whisky Talk! Hosted by Richard Goslan, editor of The Scotch Malt Whisky Society’s members magazine Unfiltered, we'll be introducing you to some of the people who make whisky, the places it comes from and the characters who bring it to life.
…
continue reading
73 حلقات
所有剧集
×![Artwork](/static/images/128pixel.png)
1 Episode 73: Matt Bailey and SMWS February Outturn 55:20
55:20
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب55:20![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Richard and Calum catch up with Matt Bailey, who recently joined The Scotch Malt Whisky Society’s European team as managing director. The trio discuss Tasmanian whisky, psychotic dram decisions and delve into some of the Society bottlings coming out in the UK and Europe in February.
Scotch Malt Whisky Society ambassador and Tasting Panel chairperson Olaf Meier is a fountain of knowledge, driven by a limitless number of whisky stories and a huge passion for the Society and the wider whisky world. Olaf now finds himself celebrating his 20th year representing the Society. Despite having more than two decades of whisky experience, Olaf started his journey with humble beginnings, as Duncan Gorman finds out.…
In this episode we’re going on a special journey across Spain, to tell the story of whisky and sherry and the wonderful synergy between the two worlds when it comes to sherry cask matured whisky. We travel to the oak forests of Galicia in the far northwest of Spain to take the creation of Spanish oak casks right back to the beginning, in the Cantabrian forest, before heading south to Jerez and the Sherry Triangle, to visit the cooperages and bodegas where the casks are built and then seasoned with different styles of sherry wine.…
Regular listeners will know that we are fortunate at The Scotch Malt Whisky Society to welcome representatives from distilleries, who visit us in our Members’ Rooms, share some special samples of their whiskies with our members, and give us their insights and knowledge about their distilleries. In March we had a visit to the Vaults by Heemanshu Ashar from Paul John, the pioneering Indian distillery based in Goa on the country’s tropical west coast. Before enjoying the tasting, we took the chance to find out more about Paul John distillery, India’s whisky journey since independence in 1947 and what tropical maturation brings to this spirit.…
![Artwork](/static/images/128pixel.png)
1 Episode 69: Flavour Journey with Kami Newton 41:36
41:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب41:36![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this episode, we’re taking a deep dive into the flavour journey that takes place every time we uncork a bottle of whisky and then nose and taste it. It’s a process that the Tasting Panel at The Scotch Malt Whisky Society goes through with every sample that is presented for possible inclusion in a Society bottling. So we caught up with Tasting Panel chair Kami Newton, to find out more about the different steps on this flavour journey and why we should take time to appreciate the complexities of what’s in our glass.…
We were fortunate to have a visit from two of the team from Blair Athol distillery to The Vaults in February, for a special tasting of four expressions of Blair Athol whisky, along with a sample of one of the Society’s own single cask offerings. Blair Athol distillery manager Derek Younie was joined by Peter Milne from Diageo’s Whisky Specialist Team to talk members through the samples and provide insight into the history and working of the distillery, what to expect from Blair Athol’s spirit character, and how it works with different casks and forms of maturation.…
In February, The Scotch Malt Whisky Society paid host to Melanie Stanger from Springbank distillery in Campbeltown, who visited our Members’ Room at The Vaults in Leith to tell us more about this legendary distillery and share a few special drams.
The vintage Lagonda belonging to Society founder Pip Hills played an instrumental part in our whisky club’s foundation, carrying the first precious cargo of single casks from Speyside back to his Scotland Street home in Edinburgh to share with friends. In 1990, Pip Hills and his brother-in-law Dick Pountain decided to take a road trip to Prague in the Lagonda, to witness Václav Havel’s inauguration as president of the Czech Republic. The magazine The Classic Motoring Review subsequently commissioned Pip and Dick to write a piece about the journey – and how Society whisky helped to make it a success. We asked Pip and Dick to tell us that story in their own words.…
A taste of rum at a family gathering led husband-and-wife team Jacine and Paul Rutasikwa on the path to setting up their own distillery in the town of Livingston, near Edinburgh. Mads Schmoll paid a visit to uncover the fascinating story behind Matugga Rum and how it blends elements of African, Caribbean and Scottish cultures and heritage…
Crime writer and whisky enthusiast Val has been a fan of The Scotch Malt Whisky Society since its early days, after receiving an educational journey across the whisky regions from a friend’s father who was something of an aficionado. Whisky Talk caught up with Val in an Edinburgh coffee shop to find out more about her whisky passion, her writing career and who would be her fantasy whisky-drinking companion.…
![Artwork](/static/images/128pixel.png)
1 Episode 63: Maverick - The Founder's Tale with Pip Hills 23:47
23:47
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب23:47![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The Scotch Malt Whisky Society is marking its 40th anniversary with an updated and revised edition of Pip Hills' memoir, "Maverick – The Founder’s Tale", which now includes the story of 'coming in from the cold' after leaving the whisky club in the 1990s. Pip tells Richard Goslan about reconnecting with the Society and what we can expect from the new version of his book.…
In this episode of Whisky Talk the Society strays from the familiarity of Scotland's malt whisky to the south of France for an insight into the world of Armagnac. Denis Lesgourgues, a third-generation owner of armagnac house Château de Laubade, paid a recent visit to The Vaults to tell a packed Members’ Room about the beauty of this underappreciated spirit.…
How do you capture the sense of sound in a distillery and its location – and then incorporate that into a song? That’s what the team at Glen Scotia set out to do, with a whisky and music collaboration in its Campbeltown home. Whisky Talk caught up with the contributors to find out more.
With so many new distilleries coming online across Scotland, it’s sometimes hard to keep track. But when Angus MacRaild dropped the news at the start of April about his plans for Kythe distillery, it felt like time to sit up and pay attention. Angus has teamed up with partners Jonny McMillan and Aaron Chan to bring their vision for a new distillery that produces an old-style, traditional Highland style of whisky to life – complete with a fermentation of more than two weeks, a wood-fired wash still and worm-tub condensers. In their own words, efficiency is the enemy of character when it comes to their mission. Richard Goslan caught up with both Angus and Jonny to find out more about their mission.…
Stray just a few moments from the M9 motorway between Glasgow and Edinburgh and you will discover Falkirk Distillery, a grand whitewashed building, complete with twin copper pagodas. Duncan Gorman sat down for a chat with co-founders George and Fiona Stewart, to discuss some of the bizarre obstacles they have had to overcome building the distillery from scratch - including complications from a certain Roman wall just a stone's throw from the site.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.