The Magic of Retailtainment - Where We Buy #313

Where We Buy: Retail Real Estate with James Cook

Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: [e-mail]

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call [phone]

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.