How to Be a Great Coach (from one of the World’s Best Coaches)

What's the Big Idea with Andrew Horn

Today’s guest is Bryan Franklin, one of the world’s top executive coaches, he shares his insights into what truly makes a great coach. Drawing on years of experience coaching high-level leaders and training the next generation of trusted advisors, Bryan explores the unique qualities and skills that allow coaches to guide their clients toward clarity, resilience, and personal evolution.

Bryan reveals his approach to impactful coaching, emphasizing the importance of love, presence, and understanding multiple perspectives. He outlines how great coaches don’t just give answers—they create conditions that allow clients to access deeper truths and discover new pathways forward. Through captivating stories and practical advice, Bryan shares his core principles for effective coaching, from crafting authentic connections to embracing the complexity of each individual’s journey.