Head of First for Women Seugnette van Wyngaard explains why women-tailored insurance is important

What's Next with Aki Anastasiou

In this What’s Next with Aki Anastasiou interview, Head of First for Women Seugnette van Wyngaard discusses the importance of offering insurance products tailored for women. First for Women is owned by Telesure Investment Holdings (TIH), and before taking on her current role in 2018, van Wyngaard worked in several other positions in the group. In her lead role, Van Wyngaard is responsible for guiding First for Women’s growth by identifying market gaps and planning how to fill them. Van Wyngaard begins the interview by explaining why it was important to create an insurance company targeted specifically at women. She then details how First for Women sets itself apart from its competitors and unpacks the unique value the First for Women app offers South African women – in addition to its superior products and services. She also discusses the biggest challenges insurers face in 2024, and the work she and First for Women have been doing to uplift women in the country. Van Wyngaard concludes the interview by outlining the exciting plans First for Women has for 2024 and beyond, and offers advice to female entrepreneurs.