Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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المحتوى المقدم من What the Biz?!. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة What the Biz?! أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Ep 18 Building Brand-Story
Manage episode 402073532 series 3503526
المحتوى المقدم من What the Biz?!. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة What the Biz?! أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What's your story? The WTB trio discusses how and why it's important to tell your brand story. Learn some tips for creating an effective story to attract the clients you want.
Resources
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.
Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.
Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!
*********
Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
فصول
1. Ep 18 Building Brand-Story (00:00:00)
2. The importance of building your brand (00:10:40)
3. Your brand is your reputation (00:12:02)
4. What do you want to share about your business? (00:14:20)
5. Tell your story; avoid PITAs (00:24:24)
6. Nailing down your audience (00:29:23)
7. Tools to help create your brand story (00:31:48)
64 حلقات
مشاركةManage episode 402073532 series 3503526
المحتوى المقدم من What the Biz?!. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة What the Biz?! أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What's your story? The WTB trio discusses how and why it's important to tell your brand story. Learn some tips for creating an effective story to attract the clients you want.
Resources
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.
Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.
Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!
*********
Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
فصول
1. Ep 18 Building Brand-Story (00:00:00)
2. The importance of building your brand (00:10:40)
3. Your brand is your reputation (00:12:02)
4. What do you want to share about your business? (00:14:20)
5. Tell your story; avoid PITAs (00:24:24)
6. Nailing down your audience (00:29:23)
7. Tools to help create your brand story (00:31:48)
64 حلقات
كل الحلقات
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What the Biz?!
1 EP 64 - Don't Get Scammed! Tax Season Survival Guide 25:21
25:21 
التشغيل لاحقا 
التشغيل لاحقا 
قوائم 
إعجاب 
احب25:21
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTax season can be stressful for business owners, but it's important to be aware of potential scams that can arise during this time. In this episode of What The Biz?!, Brigette and Dan discuss common tax scams and share practical tips on how to protect yourself and your business. Key topics covered: Phishing scams via email, text, and social media Ghost tax preparers and how to identify them Text message scams related to late fees and taxes Social Security and EIN scams Fraudulent charities Tax debt relief scams Unclaimed tax refund scams W-2 and payroll information scams targeting employees Identity theft and filing false tax returns Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 Ep 63 - Caught in the trap of quantity or quality 27:12
27:12 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب27:12
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAre you caught in the trap of chasing quantity over quality? In this episode of What The Biz?!, Brigette and Dan discuss the pitfalls of prioritizing quantity and how it can lead to burnout, decreased profits, and a decline in the overall quality of your life. Tune in to discover how shifting your focus to quality can transform your business and your well-being. Key topics covered: The difference between quality and quantity in business The dangers of prioritizing quantity over quality How to identify and focus on the right metrics Strategies for improving the quality of your leads, customers, and products The benefits of building a business that prioritizes quality Actionable steps for making the shift from quantity to quality Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 62 - Is Organic or Paid Marketing Better? 23:38
23:38 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:38
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبConfused about the difference between organic and paid marketing? You're not alone! In this episode of What The Biz, Brigitte and Dan demystify these two essential channels and explain how small businesses can use them effectively. You'll discover: The Importance of Organic & Paid Marketing Pros and Cons of each Value and time horizon for leads Nurturing leads and building trust Balancing organic and paid efforts Tips for sticking to organic strategies Budget recommendations Tune in for a casual conversation filled with practical tips and actionable advice. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 61 - The Profit Puzzle: Are You Missing THIS Key Piece? 🧩 22:58
22:58 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب22:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat does it really mean to have a profitable business? 🤔 Join Dan and Brigitte on What the Biz as they break down profit margins, discuss how to calculate YOUR target, and share the strategies they use to track their own profitability. They'll also explore the different phases of business growth and how your profit goals might change over time. 📈 Don't miss this insightful episode packed with actionable advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
Ever wonder how business owners actually pay themselves? 🤔 Join Dan and Brigitte on What the Biz as they demystify owner compensation! They'll explore the common methods (salary vs. owner draw), the psychology behind paying yourself what you're worth, and the pitfalls to avoid. Learn how prioritizing your own paycheck can lead to a healthier business and greater financial freedom. Don't miss this insightful episode packed with practical advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 59 - Michigan News Bonanza: Tipping, Sick Leave, Tik Tok 44:42
44:42 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب44:42
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, we discuss the recent changes and challenges in the restaurant industry, including the ongoing debate on tipping and minimum wage, the impact of paid sick leave policies, and the recent closures in Kalamazoo. We also explore the potential ban of TikTok and its implications for small businesses. Tune in for insights and advice on how to navigate these issues and succeed in today's dynamic business environment. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 58 - Dominate Search & Attract More Customers 38:14
38:14 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب38:14
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, Brigitte and Dan dive deep into the world of local SEO, uncovering how to get found by more customers in your area. Discover the four key pillars of local SEO: NAP Consistency: Learn how to ensure your Name, Address, and Phone Number are consistent across all online platforms. Citation Building: Explore the power of online business directories and how to build a strong citation profile. Review Powerhouse: Uncover the secrets to generating more reviews and maximizing their impact on your local search rankings. Local Page Domination: Learn how to create hyperlocal pages that target specific neighborhoods and attract customers in your area. Plus, hear Bridget and Dan share their own local SEO strategies and discover how to leverage this powerful tool to boost your business visibility and attract more customers. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 57 - Bookkeeping is Your Business BFF 34:47
34:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبNumbers aren't sexy, but they are powerful! In this episode, Brigitte and Dan ditch the fear factor and flip the script on bookkeeping. They'll discuss how bookkeeping is more than just tracking receipts; it's a roadmap to profitability, smarter decision-making, and the key to unlocking the true potential of your business. Listen in and learn how to transform bookkeeping from a chore to a powerful BFF (business financial friend). Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
In this special New Year's Eve episode, Brigitte and Dan share their strategies for setting ambitious yet achievable goals for 2025. Discover their goal-setting processes: Learn how they approach setting company-wide goals, from long-term vision to daily habits. Gain insights into their personal and professional aspirations: Hear about their specific goals for the year, including revenue targets, team growth, and personal development. Learn how to stay motivated and grounded: Discover their strategies for staying on track, overcoming setbacks, and maintaining a positive mindset throughout the year. This episode offers valuable insights for business owners and entrepreneurs looking to set ambitious goals and achieve lasting success in the new year. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 55 - Special Episode: Our 2025 Predictions 42:23
42:23 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:23
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبEpisode Title: What The Biz Predicts: 2025 Crystal Ball Edition Episode Description: Get ready for a glimpse into the future! In this special episode, Brigitte and Dan put on their prognosticator hats and share their top 5 predictions for the business world in 2025. From the rise of AI and the evolution of marketing trends to the future of social media, we'll explore the potential shifts and opportunities that lie ahead. Join us for a fun and insightful discussion as we speculate on the future of work, technology, and the ever-changing business landscape. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
The holidays are upon us, and with them comes a surge in customer traffic and, inevitably, reviews. But not all reviews are created equal! In this episode, Brigitte and Dan dive deep into the world of reviews, exploring: What makes a perfect review: Learn the six key components that make a review informative and valuable for potential customers. The power of replying: Discover how to respond to both positive and negative reviews to maximize their impact. (Spoiler alert: Don't be a troll fighter!) Unleashing the hidden value: Learn how to view negative reviews as free customer research, giving you insights to improve your business. Holiday review best practices: Get tips for efficiently handling the influx of reviews during the busy holiday season. Plus, Bridget and Dan share their exciting holiday plans and tease their upcoming episode predicting trends for small businesses in 2025! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 53 - Don't Let Your Emails Go to Spam 25:09
25:09 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب25:09
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week on What the Biz, Brigitte and Dan discuss the importance of email authentication and keeping your holiday marketing on track. Bridge dives into the world of automation, detailing the power of setting up automated workflows for tasks like lead nurturing and client communication. Dan shares his experience with the recent WP Engine and WordPress feud, highlighting the importance of having a support system in place for your business. The main topic focuses on email authentication (DMARC, SPF, DKIM) and how crucial it is for ensuring your holiday marketing emails reach your audience's inboxes. They break down the acronyms and explain the technical aspects in an easy-to-understand way. The episode concludes with Bridget and Dan discussing their plans for the holiday season and teasing a future episode with business predictions for 2025. *** Check Your SPF Visit https://mxtoolbox.com/SuperTool.aspx and select the "SPF record Lookup. Enter your domain Check DMARC Visit https://mxtoolbox.com/SuperTool.aspx select DMARC Lookup and enter your domain Check DKIM To Check your DKIM you'll need to know the selector or have access to your DNS. This usually requires technical help. Free Email Deliverability Review: contact Dan at https://mypocketmarketing.com/contact/ *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
In this episode, Brigitte and Dan dive deep into the art of pricing strategy. They discuss how pricing can impact your brand image, customer perception, and ultimately, your bottom line. From understanding your target market to navigating the complexities of pricing psychology, this episode provides valuable insights for business owners of all levels. You'll explore: The importance of pricing psychology How to position yourself as a luxury brand The impact of discounts on your brand perception Strategies for setting competitive prices Tune in to discover how to optimize your pricing strategy and boost your business's profitability. ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 51 - The $118,000 Bookkeeping Error 31:33
31:33 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:33
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis episode of What The Biz tackles the importance of clean accounting for business owners. Brigitte and Dan discuss a recent conversation with a client who lost profits due to bookkeeping errors and explore the benefits of outsourcing bookkeeping. You'll learn: How bookkeeping errors can cost your business money Why reconciling your accounts is crucial The advantages of having a professional handle your bookkeeping Listen in to find out if it's time to ditch the DIY bookkeeping and gain peace of mind! ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 50 - Leveling Up: Our Journey to 50 Episodes 28:16
28:16 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:16
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبCelebrate 50 episodes with Brigitte and Dan as they revisit their very first episode! This milestone episode is a blast from the past! Brigitte Vegter and Dan Proczko take a trip down memory lane, revisiting their very first episode of What The Biz. They'll listen back to their original goals, promises, and business descriptions to see how much has changed (and what's stayed the same) in the exciting world of business ownership. In this episode, you'll learn: How Brigitte and Dan's businesses have evolved over the past two years. The biggest changes they've seen in the bookkeeping and marketing industries. How their initial goals for the podcast have (or haven't) been met. Valuable insights and takeaways for business owners of all stripes. Plus, they'll be looking ahead to the future! What topics do YOU want to hear covered on What The Biz? Let Brigitte and Dan know and they'll make it happen! This episode is perfect for you if: You're a business owner looking for inspiration and advice. You're curious about the journey of entrepreneurship. You've been following What The Biz from the beginning. Don't miss this special episode! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.
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