The Future Ready Brand: Insights from Top CMOs – with Mitch Duckler | S4 E03

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Get ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge.
We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.
This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/the-future-ready-brand-insights-from-top-cmos-with-mitch-duckler/

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1. The Future Ready Brand: Insights from Top CMOs – with Mitch Duckler | S4 E03 (00:00:00)

2. What inspired you to write this book, and could you briefly introduce yourself? (00:01:18)

3. How can CMOs, marketers, and entrepreneurs leverage marketing AI to gain competitive advantages? (00:04:21)

4. What are the primary challenges that brand marketers encounter with AI, and how can CMOs mitigate those risks? (00:06:44)

5. What are some best practices for using AI in content creation? (00:10:31)

6. Do you use the tools mentioned in your book for daily content creation and writing tasks, and how do they impact your work? Would writing a book be much harder without them? (00:12:32)

7. How can brands leverage VR, AR, and MR to benefit their customers? (00:14:51)

8. Can you elaborate on the comparison between human influencers and virtual influencers? (00:19:34)

9. Throughout your conversations with various individuals, have you had any particularly memorable insights or moments that stood out to you and sparked excitement? Could you share one of those experiences with us? (00:22:03)