From Curiosity to Strategy: Zero-Knowledge in the Marketing World – with Brennen Schlueter | S4 E21

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Unlock the secrets of the transformative power of Web3 technologies as Brennen Schlueter, Chief Marketing Officer at Aleo Network Foundation, takes us on his incredible journey from traditional advertising to the cutting-edge world of blockchain.
With experience working with industry giants like Nike, Amazon, and Robinhood, Brennan reveals how his early fascination with digital trends and cryptocurrency advocacy led him to his pivotal role at Aleo. Discover his passion for integrating zero-knowledge technology into blockchain, making it accessible for developers, and learn all about Aleo's groundbreaking zPass product and their highly anticipated mainnet launch.
Explore the true potential of blockchain technology beyond just cryptocurrency trading as Brennen discusses its revolutionary applications in industries like logistics and finance. This episode also delves into the evolving landscape of brand building in a digital world, highlighting the integration of on-chain and off-chain data for more effective marketing.
Brennen's insights on creative marketing strategies and the importance of a strong, adaptable brand in a rapidly changing environment offer valuable lessons for marketers and tech enthusiasts alike. Don't miss this opportunity to gain a deeper understanding of the future of Web3 and the innovative efforts at Aleo Network Foundation.
This episode was recorded through a Podcastle call on June 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-curiosity-to-strategy-zero-knowledge-in-the-marketing-world-with-brennen-schlueter/

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1. From Curiosity to Strategy: Zero-Knowledge in the Marketing World – with Brennen Schlueter | S4 E21 (00:00:00)

2. Can you share your journey from traditional advertising to Web3, and what pivotal moment led to this shift? (00:00:41)

3. Can you explain what you mean by zero knowledge? (00:06:44)

4. At Aleo, you're implementing blockchain advertising solutions. Can you give a basic example of how this works? (00:09:51)

5. How are you building these secure applications? Tell us more. (00:10:32)

6. Blockchain is becoming more known, but misunderstandings persist. Can you talk about these? (00:14:21)

7. What about virtual worlds and metaverse ads? Is that something you're involved with at Aleo? (00:17:34)

8. Where do you see advertising in Web3, specifically blockchain, heading in the next five years? What are the biggest changes you anticipate? (00:19:27)

9. What are you most excited about right now or in the near future for Aleo? (00:22:23)