366 - 50% Marketing - 50% Services with James Barnard

Web Design Business with Josh Hall

Ever wondered how to have time to market your business while still having time to get design projects done?
Well, there’s no magic formula and striking the balance between the two is tricky. But a great example of someone doing this well is my dude from down under, word-class logo designer James Barnard.
James follows a simple 50/50 approach. Meaning 50% of his work is dedicated to marketing (social media, videos, speaking, interviews) and 50% is dedicated to service work (proposals, calls, logo designs, admin work, etc)
It was awesome catching up with James to dig into this topic more which – speaking of 50% – is actually only 50% of this conversation. This turns into a coaching call about halfway through as we dig into James’ lead funnel and we pinpointed some very interesting challenges that I helped walk him through.
I hope everything we covered together helps you and your lead funnel/bad-fit weeding out processes as well.
P.S. I recently posted about the website audit I did for James following this call that you can check out here! It’ll be a great next step after hearing our convo.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/366
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فصول

1. Social Media Marketing Strategies With James (00:00:00)

2. Managing Social Media Overwhelm (00:06:00)

3. Diversifying Revenue Streams Through Social Media (00:16:08)

4. Building a Dedicated Fan Base (00:26:35)

5. Leveraging AI for Content Creation (00:38:23)

6. Strategies for Course Creation Efficiency (00:44:36)

7. Elevating Logo Design Quality (00:54:58)

8. Strategies for Logo Design Scaling (01:06:44)

9. Supporting and Connecting With Industry Experts (01:14:53)